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Best-Selling Hummus Brand Welcomes This Year’s Top Food And Lifestyle Bloggers To Dip Life To The Fullest With A Hands-On Experience Inside Sabra’s Kitchen
White Plains, NY (Profitable.com) Sabra Dipping Company (www.sabra.com), makers of the country’s best selling hummus, is bringing influential bloggers to the table again, welcoming its 2013 Sabra Tastemakers. Each year, Sabra carefully selects Tastemakers from among the most talented and inspirational bloggers publishing today for an intimate experience with the brand. Guided tastings, factory tours and exclusive events with Sabra’s Center of Excellence team provide influencers with an intimate behind-the-scenes look at Sabra’s award-winning hummus facility in Virginia. Tastemakers get first glimpses and provide feedback on food trends, brand advertising campaigns and new products in development.
Best known for its top-selling hummus, Sabra produces more than a dozen varieties including Tuscan Herb and Southwestern as well as single serve and hummus packaged with pretzels. Hummus is one of the fastest growing products in its category. Sabra also produces fresh refrigerated Salsa, all natural Guacamole, as well as Greek Yogurt Vegetable Dips.
“Working with Sabra Tastemakers is always an amazing experience,” said Greg Greene , Marketing Director for Sabra. “We learn so much from these incredible men and women, who truly inspire us every day with their passion for living and dipping life to the fullest. As more Americans discover hummus, it is wonderful to help spread the word and share incredible usage ideas and recipes with their readers.”
Sabra 2013 Tastemaker Panel
- Amie Valpone – www.thehealthyapple.com
- Brandi Evans – www.branappetit.com
- Bree Hester – www.bakedbree.com
- Dan Whalen – www.thefoodinmybeard.com
- Gaby Dalkin – www.whatsgabycooking.com
- Jenny Flake – www.pickypalate.com
- Kevin and Amanda – www.kevinandamanda.com
- Laura Fuentes – www.supergluemom.com / www.momables.com
- Maria and Josh Lichty – www.twopeasandtheirpod.com
- Matt Weber – www.thymeinourkitchen.com
- Nick Evans – www.cheekykitchen.com
- Rachel Gurk – www.rachelcooks.com
- Vianney Rodriguez – www.sweetlifebake.com
Sabra hummus, available in more than a dozen varieties, can be found in the refrigerated section of the deli in club stores, supermarkets and specialty retailers nationwide.
About Sabra Dipping Company, LLC
Sabra Dipping Company, LLC is a leader in the refrigerated dips and spreads category and producer of America’s top-selling hummus. Sabra’s award-winning hummus, available in more than a dozen flavors, and a wide range of authentic, healthy and vegetarian dips and spreads can be found nationwide in club stores, supermarkets, specialty retailers and through food service. Sabra operates a silver LEED certified factory in Virginia, and in 2011 received an A-Classification from the British Retail Consortium (BRC) audit board for food safety for its California Salsa plant. Find Sabra at www.sabra.com,www.facebook.com/sabra and @Sabra on twitter.
Sabra Dipping Company was formed as a U.S./Canadian joint venture between Strauss Group and PepsiCo. The Sabra joint venture draws on both Frito-Lay, a division of PepsiCo, and Strauss Group’s expertise to continue building this growing business.