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Denver, CO (Profitable.com) Sports Authority, the nation’s premier full-line sporting goods retailer, today kicked off its ‘Get the Ball Rolling’ campaign, encouraging holiday shoppers to give gifts that promote an active lifestyle for family and friends this year. To incentivize shoppers to add sports, exercise gear and accessories to their shopping list, and to encourage families to enjoy the benefits of daily physical activity, Sports Authority is offering 50% off all balls on Black Friday, among other deals.
“This holiday season, we are reminding parents that the best gift to give your child is a healthy lifestyle,” said Darrell Webb, President and CEO of sports Authority. “Our 50% off all balls offer, along with other great Black Friday discounts, is intended to make shopping for active gifts easier on the wallet while also encouraging families to get the ball rolling on health, fitness and physical activity this holiday season.”
Sports Authority will kick off its nationwide Black Friday celebration with a 5 a.m. opening on Friday, November 25, where doorbusters and promotions will include:
As part of its ‘Get the Ball Rolling’ campaign, Sports Authority is encouraging active lifestyles among children and teens by partnering with Boys and Girls Club of America in select markets to provide them with new balls for the 2012 year.
Additionally, Sports Authority is hiring approximately 3,000 additional workers this holiday season to ensure each store is staffed to help shoppers select the perfect holiday gifts for friends and family this year.
About Sports Authority
Sports Authority is staffed with experts in all areas of sports and fitness related topics, and strives to be the ultimate “authority,” both on and off the field. Whether in the game or cheering from the sidelines, Sports Authority is the leading destination for consumers to fulfill their own sports equipment needs, as well as find their favorite team’s apparel. Sports Authority operates 464 stores in 45 states, and employs more than 15,000 associates nationwide. It also operates stores in Japan under a partnership with AEON Co., Ltd. The company’s e-commerce website is located at www.sportsauthority.com.