Social Network Introduces SMS Text Messaging and Mobile Website to Facilitate Near Real Time Babysitting Bookings

Tulsa, Ok  (  With a 98% SMS text message open rate versus only a 22% open rate for email, according recent findings, Sitter Pals leverages the power of SMS text messaging to quickly and efficiently post babysitting jobs to members’ network of trusted sitters. The addition of SMS text notifications and mobile web access are included in the release of the Premium Membership for parents, among other features. Sitters have free access to Sitter Pals’ mobile website, a vehicle to quickly post, review, and book babysitting jobs for parents and sitters on the go.

Launched in April 2011, Sitter Pals established a social network within which parents connect with the sitters their friends know, trust, and hire. Initially, job postings and communication within members’ networks, allowed parents and trusted sitters to book babysitting jobs within a safe and secure network of friends via email notifications. It is widely reported more than 90% of SMS text messages are opened and read within 4 minutes. Now, with the introduction of SMS text notifications and mobile web accessibility, Sitter Pals connects and books parents with their network of available and trusted sitters in near real time, saving time and frustration often associated with finding a babysitter.

“Nearly everyone’s phone in the US has SMS capability,” Armstrong explains. “and we keep our phones with us at all times.” Armstrong adds “It only makes sense to incorporate SMS text messaging into our functionality, however, this goes well beyond just texting your sitter and waiting for a response. Now you can empower parents and sitters to connect in a way they never have before.”

In addition to increase booking speed, the Premium Membership gives parents access to a host of features including: advanced search options, access to sitters’ reviews, job postings options including one-time and recurring, pet sitting jobs, house sitting jobs, and applicant review before assigning. The Premium Membership is available to new and existing parents at $8 a month or $75 a year. Sitters join and start their networks for free, joining families they know, while connecting with families’ friends.