Sleep Number Creates Exclusive Adjustable Pillow

Minneapolis, MN  (  This holiday season, shoppers can give a gift that could be forgotten, or they can give a gift that is personalized and will be remembered every night of the year.

Just in time for the holiday season, Sleep Number is taking personalization to an entirely new level with the launch of its exclusive, new Sleep Number® AirFit™ Adjustable Pillow. The AirFit Adjustable Pillow combines the support and comfort of air with the innovation of adjustability to provide the most personalized pillow and sleep experience possible.

“We believe everyone is unique and, therefore, everyone deserves a bed and bedding that offer individualized comfort,” said Annie Bloomquist, chief product management and merchandise officer at Sleep Number. “After 25 years of offering personal comfort and adjustability in beds, we’re excited to offer our customers a pillow that is distinctively Sleep Number. It’s a personalized, innovative gift that provides real benefits each and every night.”

Great sleep starts with a pillow that fits, and customers can discover better sleep with the AirFit Adjustable Pillow because the pillow will adjust based on their individual sleeping position, size and shape. Sleepers just turn the dial and relax in their favorite sleeping position while the revolutionary pillow adjusts to their individual size and shape to give them better support, alignment and a perfect fit. The AirFit Adjustable Pillow is available in three options for additional personalization based on sleep preference.

  • CoolFit™ Foam: Gel technology works within memory foam to create a cooler, more comfortable sleeping experience. The conforming comfort of memory foam is improved by gel, which adds a layer of support that distributes weight more evenly to ease pressure points.
  • Memory Fiber: Memory Fiber provides improved air circulation to help prevent heat buildup. Memory Fiber continually adjusts to head and neck movement to offer constant support.
  • European White Goose Down: Resilient down clusters offer exceptionally high loft and improved support for maximum comfort. Hypoallergenic down is free of dust and allergy-causing impurities.

For gift givers who have loved ones on their list who fold, flip or stack ill-fitting pillows, the perfect gift can be found at a SLEEP NUMBER® store or In addition to the AirFit Adjustable Pillow, shoppers can explore Sleep Number’s full range of pillows via the exclusive PillowFit™ process. All Sleep Number pillows come in gift packaging.

“A proper fitting pillow, like the personalized pillows found at a Sleep Number store, can make a difference in your sleep quality,” said Pete Bils, vice president of sleep innovation and clinical research at Sleep Number. “And sleeping better enhances all aspects of health from mood, to cognitive function, to disease and illness resistance. That’s a gift everyone wants to give and receive.”

The AirFit Adjustable Pillow is available only from Sleep Number with a retail price starting at $189.99. Gift givers also can find the AirFit Adjustable Pillow online by visiting or via telephone at (800) Sleep Number or (800) 753-3768. Each AirFit Adjustable Pillow comes with a five-year limited warranty.

About Select Comfort Corporation

Select Comfort Corporation is leading the industry in setting a new standard in sleep by offering consumers high-quality, innovative and individualized sleep solutions, which includes a complete line of SLEEP NUMBER® beds and bedding. The company is the exclusive manufacturer, seller and servicer of the revolutionary Sleep Number bed, which allows individuals to adjust the firmness and support of each side at the touch of a button. The company offers further personalization through its solutions-focused line of Sleep Number pillows, sheets and other bedding products. And as the country’s only national specialty mattress retailer, consumers can take advantage of an enhanced mattress-buying experience at one of the approximately 375 Sleep Number stores across the country as well as online at or via phone at (800) Sleep Number or (800) 753-3768.