Sears Poll Helps Customers Choose the Perfect Gift for Dad This Father’s Day

In order to help consumers find the perfect gift for Dad on Father’s Day, Sears has launched the ultimate “Gift Guy’d” based on a poll of its mySears community and among its Facebook followers. With Father’s Day around the corner, Sears’ dedication to listening to its consumers is more apparent than ever: The more than 700 responses can help shoppers get a better sense of what Dad wants, while the Gift Guy’d can be used to easily match Dad’s personality with the ideal gifts for him.

“We need and want to hear what our customers have to say and are always looking for new ways to enhance their shopping experience,” said David Friedman, SVP and president of marketing, Sears Holdings. “And following our Father’s Day poll, we’ve learned that Dads’ ideas of the perfect gift are clearly different than what we might have expected.”

Whatever Dad’s personality or interests, only Sears provides the ideal offerings for him—from the DIYer, who loves nothing better than to break out his tool box, to the Backyard Buff, who loves a good day of yard work, to the Hipster, who wants the latest gadgets and coolest clothes, to the Sports Fanatic, whose idea of an ideal day is to kick back and watch the game on his new high-definition TV. And for the Dad who has everything, a Sears gift card is sure to make his day.

Sears is encouraging shoppers to break out of the gift-giving rut this year by thinking beyond tie racks and socks. But even for those who want to stay close to the traditional notions of Father’s Day tributes, Sears offers such a wide array of men’s apparel and the latest gadgets, tools and accessories that there is, literally, something for everyone—and every Dad.

Highlights from the poll include:

  • Nearly all (99 percent) of the respondents plan to buy a Father’s Day gift this year
  • Four out of every ten (43 percent) of the respondents said “organizing the tool shed” was the top choice of activity for an ideal Father’s Day
  • Half of those who completed the questionnaire selected “new tools” as the top choice for “perfect Father’s Day gift” (50 percent)
  • Of the non-dads who were polled:
    • “Watching the game” was the top choice of activity for an ideal day for Dad (51 percent)
    • “Gift card” was the item most likely to be purchased for Dad for Father’s Day (60 percent)
  • The only area that both groups agreed on was “doing yard work” as the top choice for a “fun family activity” (46 percent for dads; 55 percent for non-dads)

“With Sears’ Gift Guy’d, consumers should never again have to struggle to find the right gift for Dad on Father’s Day,” said Friedman. “With our innovative e-commerce solution, we’ve given Sears customers another tool to make shopping as easy as possible.”

In addition to the online Gift Guy’d, consumers can visit the Father’s Day Sweeps tab on Sears’ Facebook page (www.Facebook.com/sears) for a chance to win prize packages for Dad this Father’s Day(I). And don’t forget to get started choosing the perfect gift for the perfect Dad (yours!) by going to Sears Gift Guy’d for the hottest gifts this season.

About Sears Holdings Corporation

Sears Holdings Corporation (Nasdaq: SHLD) is the nation’s fourth largest broadline retailer with over 4,000 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, consumer electronics and automotive repair and maintenance. Sears Holdings is the 2011 ENERGY STAR® Retail Partner of the Year. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands’ End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has the Country Living collection, which is offered by Sears and Kmart. We are the nation’s largest provider of home services, with more than 11 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings’ website at www.searsholdings.com.

(I) NO PURCHASE NECESSARY. Sweepstakes ends 6/16/11. Sweepstakes open only to legal residents of the fifty (50) United States and the District of Columbia who are aged 18 or older. Void where prohibited. See Official Rules for details.