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LONDON (Profitable.com) Escapade fancy dress has revealed that early sales figures are indicating that kids across the country will be seeing a lot less of Father Christmas this year, despite the store having one of its widest and most varied collection of Santa costumes to date.
Leading fancy dress retailer Escapade has revealed that sales of Santa costumes to date have been at their lowest since the turn of the new millennium but strangely there have been increases in sales across the rest of the Christmas range of costumes.
However the fancy dress retailers do not believe there is a lack of Christmas cheer in the UK this season but instead believe the downturn in Santa costume sales may have been the result of two reasons; the current state of the economy and the proposed VAT increase during January 2011, which has had customers tightening their belts during the festive season.
The other possibility is down to the fact that there appears to be a decrease in Santa related advertising in the media this year, so sales figures may simply be delayed and other Christmas costumes become more popular.
Director of Escapade, Bhupendra Maisuria commented: “It’s been an interesting start to the festive period in regards to the Santa costume sales however I think the general consensus is that Santa is an obvious choice for dressing up for Christmas parties and customers are looking to be original with their costumes.”
Bhupendra went on to add: “We are expecting to see a rise in popularity in other Christmas costumes such as Christmas trees and even Jesus as a result of this.”
Escapade has been established for more than 28 years having been founded in 1982. Escapade has thousands of specialist fancy dress costumes and accessories including Batman costumes, 80s fancy dress and adult fancy dress.
Over its 28 years in business Escapade has built up an enviable client list — supplying to retail customers, businesses, schools, charities and many TV companies including BBC, CBBC, Walt Disney, MTV, Nickelodeon and Channel 4. Escapade costumes have helped to provide many iconic moments including the “House of Fun” video by Madness and Comic Relief’s Celebrity Apprentice which were filmed at Escapade’s Camden store. Many Escapade fancy dress costumes were also used in the popular TV series “Trigger Happy TV” starring Dom Joly and the store was featured on Gok Wan’s “How to look Good Naked”.