Restaurant Press Releases Help Drive Sales in a Tough Economy

Restaurant Press Releases Help Drive Sales in a Tough EconomyIn today’s economy it is more important than ever for restaurant owners and operators to promote their services. Eating out is, after all, a luxury – and a battle rages for the almighty dining dollar.  This leaves restaurants in a sticky situation.

“Restaurants need to promote the benefits they offer, and they need to do it at little or no cost,” says Troy Brackett, owner of  “Fortunately, there’s a way of doing just that – and it involves using press releases.”

It doesn’t matter how big or small a restaurant is, every single one can make good use of a press release to promote their restaurant news and grow their customer base.

But it isn’t enough to write a press release and tell everyone how great your restaurant is.  The most important thing for restaurant owners and operators to remember is to make sure their press release is newsworthy. If it’s not, it won’t get seen.

For example, if you are just about to open a new restaurant, this would be a newsworthy event. If you just want to promote your restaurant even though nothing new is happening there, you need to stop and find an angle.

The good news is that there are plenty of things you can happily promote to gain publicity for your restaurant. For example: 

  • New menu and product launches
  • Facebook or Twitter promotions
  • A restaurant remodel
  • Community service events
  • Charitable donations made
  • Celebrating a restaurant’s anniversary
  • Holiday and special events marketing
  • Personnel promotions

There are lots of ways you can come up with valid angles for a new press release, so get thinking and you’ll be surprised at how much publicity you can generate. offers press release services for your restaurant news.

The key to real success through press releases and getting a lift in sales is to generate new press releases on a regular basis. Think maybe one a month for example – get some ideas going and come up with some new specials and promotions to keep on bringing in new customers.

About has been providing the latest online restaurant news for over twelve years. offers press release services and exposure for restaurant owners and operators looking to market their restaurants.  For diners, offers current and upcoming restaurant deals, specials and promotions.

For more information about, please visit

Troy Brackett