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Athens, GA (Profitable.com) The struggling U.S. economy has taken its toll on the restaurant industry. Whether it’s restaurant owners and operators or one of the many vendors providing them with goods and services, the entire industry has been hit hard as the economy has forced families to eat out less often. Higher food costs and less traffic have led to reduced spending and the advertising budget is often the first to go. However, the downturn has not been all-bad for the industry. The limited budgets have forced restaurants and their providers to find innovative and cost effective marketing solutions they may have been unaware of when money was flowing freely. Much of the innovative marketing has taken place on the Internet.
With each passing day, the Internet boasts more users than the day before, making it a perfect medium for restaurants to engage new customers and continue building their brand awareness without the extraordinary costs associated with traditional print and media advertising. The increased attention to online marketing has led websites such as RestaurantNews.com to flourish as the restaurant industry seeks cost-effective ways to release news, promote special deals, and make guests and investors alike aware of the real-time state of the company.
According to RestaurantNews.com owner Troy Brackett, “Every restaurant owner and operator who goes online looks for one thing first and foremost: restaurant news and information.”
The 11-year-old site has seen a dramatic spike in traffic and news submissions this year as restaurant companies search for new outlets to release information and remain in contact with their customer base.
RestaurantNews.com also offers a number of sites focusing on restaurant careers, stocks and financials, effective restaurant marketing, industry news and trends, and a number of other industry categories. Each site aims to fill a gap in the market for information related to specific industry challenges and situations.
“RestaurantNews.com has been laid out to provide all the information restaurant operators could want, so they don’t have to waste time looking for it elsewhere,” Brackett says. “The availability of important news and trends in a single place has been instrumental to restaurant operators and vendors seeking news, tips and strategies that help them find and distribute information.”
RestaurantNews.com provides a network of websites dedicated to providing news, tips, and information to the restaurant industry. Each of the websites in the network is dedicated to a specific industry topic ranging from employee uniforms to executive level careers in the food industry. For more than 11 years, RestaurantNews.com has provided entrepreneurs with the industry trends and news they need to stay current and competitive in the market.