Buzztime launches bi-national competition to determine once and for all…
(Profitable.com) The weather is becoming colder and the colors of autumn are fading, signaling the start of the holiday gift giving season. Each year millions of shoppers struggle to pick the perfect gift without going over their budget. Trying to juggle gift buying with the other responsibilities of life makes the process stressful and irritating instead of enjoyable. Picking out just the right gift that each person in your life would love makes the process repetitive as well. Instead of struggling this year, take the easy route to a perfect gift and choose a restaurant gift card.
Restaurant gift cards have been growing steadily each year in popularity for the winter holiday season. A gift card is a flexible present that honors the recipient’s ability to pick their own perfect item. This has made it one of the most given and most wanted items. While gift cards were once limited to relationships that weren’t very close, you can now give these cards or certificates to spouses and children. Instead of trying to guess what they need based on their interests, you can simply hand over a pre-paid card that allows them to make the choice.
According to the National Restaurant Association, about 32 percent of consumers received a gift card for a restaurant last year. Restaurant gift cards are one of the most popular types to give. Since the recession has had a freezing effect on the dining habits of many Americans, a restaurant gift card allows the recipient to enjoy a nice dinner without worrying about picking up the tab. This is part of a greater trend of interest in experience based gifts rather than giving goods. Experiences have a longer effect on your mood, and can be far less expensive than a new watch or television set for the buyer.
Almost all major chains offer a gift certificate or prepaid card option, including Red Lobster, T.G.I. Friday’s and Outback Steakhouse. Local, independent restaurants also offer these options because they know that it brings in guaranteed business. Many diners first experience their new favorite restaurant through a gift. They dine out at a place they would have never tried otherwise, but end up enjoying the experience.
With the online options for shopping for restaurant gift cards you don’t even have to leave your home to finish your shopping this season. Even if you do want to pick it up yourself, a restaurant is usually a lot less packed and hectic than a large retail store on Black Friday. Instead of buying your grandmother another knitted scarf, or trying to guess the gift preferences of a co-worker you hardly know, stick with a gift card. The thanks you get from the recipient will be far more authentic.