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New York, NY (Profitable.com) The Reader’s Digest Association, Inc., (RDA) the global multi-brand and multi-platform media and direct marketing company, today announced that its flagship title, Reader’s Digest, will increase the frequency of print and tablet/e-reader editions of the popular magazine starting in 2013. As a result of the tremendous enthusiasm for the Reader’s Digest digital editions, which are on pace to exceed 200,000 subscribers by year-end, and in response to reader input, RDA made the decision to increase frequency from 10 to 12 issues annually.
“In the past, print economics have driven many of the decisions made in the publishing industry. As digital becomes a driving force for our business, the economics are changing as well,” said Robert E. Guth, President and Chief Executive Officer of The Reader’s Digest Association, Inc. “Our digital issues are garnering unprecedented demand and readers have been vocal about their desire for new content on a more frequent basis. The growing demand for Reader’s Digest is a tribute to our content team, led by Liz Vaccariello, who continues to guide the editorial direction of the publication in ways that resonate strongly with our readers.”
Reader’s Digest has led its category in print advertising growth, up nearly 30% over the last two years. Among its competitors, Reader’s Digest is the only publication in the category to show an increase in pages in 2012, up 11%. Increasing the publication frequency will provide advertisers additional marketing opportunities.
“We are excited to provide our advertisers more opportunities for successfully reaching their target audiences through both print and digital channels,” said Mark Josephson, Chief Sales Officer at Reader’s Digest. “We believe our status as one of the very few publications in the industry to increase both advertising and issue frequency in recent years is due in large part to our commitment to navigating a changing media environment through innovative content and digital strategies.”
About Reader’s Digest
Reader’s Digest simplifies and enriches consumers’ lives by discovering and expertly selecting the most interesting ideas, stories, experiences and products in health, home, family, food, money and humor. Recognized by 99% of American adults, Reader’s Digest is available in print; online at ReadersDigest.com; via digital download on iPad, mobile apps, Kindle, Kindle Fire, Nook, Sony Reader and Zinio; books and home entertainment products; Facebook, Twitter and other social media outlets. Obtain a subscription at www.ReadersDigest.com or on your favorite digital download device.
About The Reader’s Digest Association, Inc.
Reader’s Digest Association is a global media and direct marketing company that educates, entertains and connects more than 140 million consumers around the world with products and services from trusted brands. With offices in 42 countries, the company reaches customers in 76 countries, publishes 75 magazines, including 49 editions of Reader’s Digest, the world’s largest-circulation magazine, operates 62 branded websites and sells 30 million books, music and video products across the world each year. Further information about the company can be found at www.rda.com.