Orbitz Continues on Path of Innovation with Kognitio WX2 via Data Warehousing as a Service (DaaS) in the Cloud

Chicago, IL  (Profitable.com)  Big Data analytics pioneer Kognitio today announced that leading global online travel company Orbitz has adopted Kognitio’s WX2 analytic database via Data Warehousing as a Service in the Cloud in support of key marketing initiatives to ensure that it continues to use leading-edge technology that enables travelers to research, plan and book a wide range of travel products.

“At Orbitz, we’re all about innovation,” explains Tony Gray, Director of Business Intelligence Architecture and Operations at Orbitz. “We’re committed to helping our customers find the best travel products and solutions, and we look for the right technology and model to enable that. Kognitio’s service model fits right in with our strategy; by outsourcing the analytical infrastructure piece to Kognitio, our business teams can now analyze large volumes of data from across our business, running complex, massive queries, and get answers to their questions in just seconds and minutes. Before, it would often take days to get a handle on the data even before we could understand it. Now our analysts can almost immediately use the data and drive analytics to find out things that they previously did not know, and use that knowledge to enable the creation of new, leading-edge travel products and solutions.”

A leading brand in its field, Orbitz uses multiple channels to advertise its services, but was faced with the challenge of turning large volumes of complex data from a significant number of data points into valuable information that could serve the business. By using Kognitio WX2, Orbitz can now take information from web channels, demographic and psychographic data, customer segmentation and modeling scores and turn it into actionable intelligence, allowing them to think of new ways of offering the right products and services to its current and prospective client base.

Orbitz chose to deploy Kognitio WX2 via the DaaS model because of the speed of deployment and the scalability that it gives the organization as data volumes grow. Orbitz cited Kognitio’s willingness and efforts to make the company successful as a key differentiator by providing the resilient, high performance analytical environment within a matter of days. Orbitz now benefits from a quick time to market with new and improved products and solutions, knowing that its analysts can take data and the information contained within the business and turn it into actions that are of immense value to the company.

“Our cloud-based Data Warehousing as a Service model has proven that companies whose lifeblood is data can get access to a high performance analytical environment quickly and affordably, and turn that data into valuable, tangible results,” explains Steve Millard, Chief Operating Officer at Kognitio. “We’re delighted that Orbitz has benefited from the cloud-based service, too. Orbitz can now continue its journey on being innovative, and not get sidetracked by internal infrastructure issues. Orbitz represents another Kognitio customer that is benefiting from our Big Data analytics in the Cloud solution.”

About Orbitz Worldwide

Orbitz Worldwide is a leading global online travel company that uses innovative technology to enable leisure and business travelers to research, plan and book a broad range of travel products. Orbitz Worldwide owns a portfolio of consumer brands that includes Orbitz (http://www.orbitz.com), CheapTickets (http://www.cheaptickets.com), ebookers (http://www.ebookers.com), HotelClub (http://www.hotelclub.com), RatesToGo (http://www.ratestogo.com) and the Away Network (http://www.away.com). Also within the Orbitz Worldwide family, Orbitz Worldwide Distribution (http://corp.orbitz.com/partnerships/distribution) delivers private label travel solutions to a broad range of partners including many of the world’s largest airlines, and Orbitz for Business (http://www.orbitzforbusiness.com) delivers managed corporate travel solutions for corporations.

About Kognitio

Kognitio is a long-standing innovator in the data warehousing, business intelligence and analytics markets. The company has pioneered many of the technologies now employed by state-of-the-art data warehouse/BI systems including the industry’s first in-memory analytic database, data warehouse appliance, MPP shared-nothing database, and Data Warehousing as a Service (DaaS) cloud-based solution. Kognitio’s award-winning WX2 product is the industry’s fastest and most scalable analytic database, enabling firms to turn massive amounts of raw, complex data into valuable insight to solve their most urgent business problems. Its clients span many industries including market research, consumer packaged goods, retail, telecommunications, financial services, insurance, gaming, media and utilities. Kognitio is headquartered in Chicago and Bracknell, UK with offices in New York, Raleigh, Minneapolis and other U.S. cities. More information is available at http://www.kognitio.com, on Twitter at @kognitio and on Facebook at http://www.facebook.com/kognitio