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Nestle Waters North America on behalf of its six sparkling regional spring water brands, Arrowhead®, Deer Park®, Ice Mountain®, Ozarka®, Poland Spring® and Zephyrhills® today announced the findings from its recent survey. The survey complements a new breakthrough online and social media campaign called “Nature’s Fix,” promoting Nestle Waters’ sparkling spring water and encouraging consumers to “get hooked” on healthy habits.
Americans almost universally agree (97%) that getting hooked on good habits starts with making smarter choices in life. And while it’s clear that consumers are willing to make a positive change, nine-out-of-10 (88%) of those polled say they find it easier to break a bad habit when they can replace it with a good one.
The survey also cited that two in five Americans (41%) polled consider fruit juice the best replacement for soda in their diets. Switching one caloric beverage for another, however, points to the need for further public information. While the study found more than eight-in-10 Americans drink soda, one-quarter of those who do indicated they would be open to replacing soda in their diets with naturally flavored sparkling water, which is an example of a small change that can make a big difference.
Nestle Waters’ sparkling spring water, made from all natural ingredients, with zero calories and no artificial ingredients, is an easy and smart beverage choice in a sometimes confusing beverage category.
“The new ‘Nature’s Fix’ campaign aims to communicate the natural attributes of the regional spring water sparkling brands, which offer refreshment without unwanted baggage,” says Carolina Rodriguez, Senior Brand Manager, Nestle Waters’ Regional Spring Water Brands. “The campaign takes a positive and humorous approach by introducing forest creatures who work together to get people ‘hooked.’ These animals are uniquely qualified for the task because, like all three sparkling spring water ingredients, they are simple and natural. Their individual personalities and admirable perseverance will all be revealed to consumers throughout different engaging executions such as banners, videos and Facebook.”
Sweetened caloric beverages can contribute to excess weight and Nestle Waters believes that its sparkling spring water brands offer an ideal solution: apply one simple change to your daily diet by replacing caloric beverages with Sparkling spring water and get hooked on something good.
To learn more information about the new sparkling spring waters available in your area, please visit one of the regional spring water brand Facebook websites: www.Facebook.com/arrowheadsparkling, www.Facebook.com/polandspringsparkling,www.Facebook.com/deerparksparkling, www.Facebook.com/ozarkasparkling, www.Facebook.com/icemountainsparkling orwww.Facebook.com/zephyrhillssparkling. Once there, “Like” the page to receive your free coupon for Sparkling spring water while supplies last and meet the furry ambassadors for the new “Nature’s Fix” campaign.
About Nestle Waters North America
Central to the leadership of Nestle Waters North America Inc. is its 35-year history and single-focus on producing bottled water products. The company’s dedication to product quality, manufacturing expertise, efficient production, employee development and environmental stewardship, especially in the areas of water use, energy and packaging, has helped Nestle Waters become the number one bottled water company in the U.S. To reach success, the company follows its credo: Respect for each other, respect for the environment, and respect for the community. To learn more, visit www.nestlewatersnorthamerica.com.
About the Survey
The survey was conducted by ORC International, a leading global market research firm with offices across the U.S., Europeand Asia Pacific region, on behalf of Nestle Waters North America Inc. The survey reached 1,044 adults (508 males, 536 females) 18 years of age and older, living in private households in the continental United States. Interviewing for the survey was completed during the period June 16 – June 19, 2011. Data was weighted on age, gender and race per each of the six regions (Northeast, East South Central/South Atlantic, West South Central, Florida, Midwest & West.)