Lock Haven, Pennsylvania (Profitable.com) Results of a study released last…
New York (Profitable.com) Mobile Data Providers face the challenge of delivering greater broadband width to users of smart phones while ensuring that the increase in data traffic means an increase in profit and revenues. With unlimited data plans getting thrown out, the key challenge in the future is how providers will charge customers for data usage. Connected Business Research, in partnership with Penton’s Connected Planet, Cloud IT Pro and Mobile Dev Pro, surveyed more than 300 mobile operators on mobile data usage billing, and put the findings in an in-depth report. The report concludes that usage-based billing is the favored method across operators of all sizes, and that a super-majority of operators expect to make changes to billing plans in 2012.
In this report, readers will learn not only how operators are currently charging for data usage, but also what their preferred methods of billing for data are likely to be in the future, along with critical information on preferred plans, spectrum availability, and choice of network technologies. Sam Masud, a senior analyst for Connected Business Research explains, “This report provides key insight into the future of mobile data billing, something all players in the mobile ecosystem are interested in given the current state of the industry.”
Connected Business Research is committed to providing the best research services and assistance in navigating the advanced telecom industry, their findings from the Mobile Data Usage Billing Trends Survey does just that. The study shows that many mobile operators would prefer to charge users on tiered usage plans, that many operators are considering changes to billing plans in 2012 and where these changes might take place in data usage billing.
Some other key findings:
- Factors such as network technology or spectrum do not have much impact on operators’ desire to change billing plans.
- Smaller operators don’t lag too far behind big operators in offering multi-device data plans for individuals or families.
- When it comes to changing billing plans, technology readiness/cost and regulatory considerations are much less important than market perception and competitive considerations.
For more information or to purchase this in-depth report today, visit http://preview.connectedplanetonline.com/research/reports/mobiledatabilling/index.html
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As a leading, independent, business-to-business media company, Penton knows business and how to create and disseminate vital content that moves markets. Penton is where professionals turn to gain the critical insight, expert analysis and relevant connections needed to compete and succeed. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors. For additional information on the company and its businesses, visit www.penton.com.