LifeLock Introduces LifeLock Credit Score Manager as New Service Offering

TEMPE, Ariz.  (Profitable.com)  LifeLock, Inc. (www.lifelock.com), an industry leader in proactive identity theft protection, will introduce LifeLock® Credit Score Manager, a comprehensive tri-bureau credit management suite offering credit score tracking plus credit monitoring. The new service is expected to be available to consumers in October 2010.

LifeLock® Credit Score Manager utilizes a tri-bureau credit management approach, helping members maximize control of disposable income and credit reputation by monitoring all three credit bureaus daily and sending alerts when changes are made to the member’s credit files. The service also provides members with monthly updates to their TransUnion credit score, and annual updates to credit scores and reports from all three credit bureaus. Members will also have anytime online access to their scores and reports from all three credit bureaus.

“We have heard from consumers across the country that not only is it important that they protect their personal information from identity thieves, but that more and more life events are occurring where their credit scores and reports matter,” said Todd Davis, Chairman and CEO of LifeLock. “Today consumers are relying on strong credit scores not only to receive lines of credit and better interest rates, but also when shopping for better insurance premiums. In addition, since many employers often review an applicant’s credit report before making employment decisions, it is critical that consumers have the ability to view and manage their credit. We are pleased to offer a solution – LifeLock® Credit Score Manager, which will allow consumers to better understand and take control of their credit and finances.”

LifeLock® Credit Score Manager will include the following full set of credit management features:

  • Daily Tri-Bureau Credit Monitoring (TransUnion, Equifax, Experian)
  • Monthly Credit Score Updates
  • Annual Tri-Bureau Credit Reports
  • Annual Tri-Bureau Credit Scores
  • 24/7 Credit Dispute Assistance

As a leader in proactively protecting against identity theft, LifeLock’s enhanced Credit Score Manager complements the current LifeLock protection with a comprehensive credit management solution. Consumers have the option to select LifeLock® with Credit Score Manager or LifeLock Command Center™ with Credit Score Manager. LifeLock® with Credit Score Manager will include all of the basic LifeLock® services that currently exist, including but not limited to LifeLock Identity Alert™ system, eRecon™ service, WalletLock™ service, and the $1 Million Total Service Guarantee*. LifeLock Command Center™ with Credit Score Manager will include all of the basic LifeLock® services, plus LifeLock Identity SDS™ service (Search, Detect, Secure), and LifeLock Personal Breach Detection™ service.

LifeLock Identity Alert™ system offers broader identity coverage, greater control, and notification of both credit and non-credit related identity theft threats by searching more than 45 million data points daily and 30 million consumer transactions each month. This advanced detection system can identify fraudulent applications for many forms of both credit and non-credit related services. These include many but not all retail credit cards, mortgage loans, and auto loans, as well as non-credit related transactions, such as wireless services, utilities, peer-to-peer loans, and non-credit related payday loans.

LifeLock Command Center™ service includes the basic LifeLock® services with the added benefits of the LifeLock Identity SDS™ (Search, Detect, Secure) system and LifeLock Personal Breach Detection™ service. LifeLock Identity SDS helps to alert members to potential identity theft threats quickly by monitoring the Internet and non-credit related sources, including but not limited to payday loans, public records and court records for personal identifying information. LifeLock Personal Breach Detection actively monitors peer-to-peer file sharing networks for potential breaches of personal identifying information.

*Restrictions apply. See lifelock.com for details. Due to New York State law restrictions, the LifeLock Total Service Guarantee cannot be offered to the residents of New York.

About LifeLock

LifeLock, Inc. (www.lifelock.com) is an industry leader in proactive identity theft protection. Since 2005, LifeLock has been providing consumers with the tools and confidence they need to help protect themselves from identity theft. The company has a strong focus on educating consumers and working with law enforcement and elected officials to better understand the increasing threats of identity theft. A multiple award-winning organization, LifeLock has been recognized by Arizona Corporate Excellence as Arizona’s Fastest Growing Company, by the American Business Awards as having the Best New Product or Service of the Year for the LifeLock Identity Alert™ system, and most recently ranked 8th on Inc. Magazine’s 29th Annual Inc. 500 List, an exclusive ranking of the nation’s fastest-growing private companies.