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LG Mobile today announced the upcoming release of “Thumbs”, the new texting documentary that chronicles the race to LG’s 2010 National Texting Championship. In celebration of the documentary’s television debut, LG treated audiences in New York and Los Angeles to a theatrical sneak peek of the texting exposé scheduled to premiere on MTV on Friday, August 19th at 10:00 P.M. ET/PT. Providing an exclusive look at the growing phenomenon of texting among today’s youth, the premieres brought industry influencers and texting enthusiasts together for an in-depth look at the fast- paced world of texting and its rising popularity.
Documenting the texting lives and habits of six teens from across the country, “Thumbs” delivers an investigative look at the elaborate world of teenage texters and the integral role mobile phones have come to play in day-to-day communication. A look into the marathon race to the 2010 LG National Texting Championship is also provided by putting viewers right in the action as players get to know their competition and ready their thumbs to compete for the crown.
“LG is proud of its texting legacy and has worked to become a pioneer in the space with its QWERTY devices and on-going programs such as the annual LG National Texting Championship,” said Carl Brown, Director of Trade Marketing for LG Mobile Phones. “Supporting the ‘Thumbs’ documentary allowed LG a unique opportunity to give today’s texters a voice while providing an up-close look at the way texting has undeniably changed the way we communicate.”
“Texting is at the heart of how MTV’s Millennial audience communicates every single day of their lives,” said Chris Linn, Executive Vice President of Programming for MTV. “‘Thumbs’ not only focuses on the competition at the LG National Texting Championship, but also takes viewers behind-the-scenes to reveal exactly how empowering and important this form of communication has become.”
“Thumbs” debuted for the first time in New York earlier this month to a crowd of local media and film industry insiders. Following the “Thumbs” New York premiere, a West Coast audience of Hollywood movers and shakers were invited to screen the documentary and attend a private reception at The Spare Room in the iconic Hollywood Roosevelt Hotel where attendees were given the chance to meet the documentary’s producers and ask questions regarding the inspiration behind the film.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of 55.8 trillion Korean won (USD 48.2 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines, and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.
About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lgmobilephones.com