Last Minute Gift Giving Goes Digital

Last Minute Gift Giving Goes DigitalGift cards continue to top gift wish lists this holiday season with 57 percent of people asking for them, according to a recent study by National Retail Federation. While the wish is the same, the method for giving has shifted. Mobile and social media gifting has never been more popular and 2010 is poised to be the first digital holiday season with mobile purchasing, delivery and in-store redemption expected to ease holiday shopping for nearly half of holiday revelers. In fact, 45 percent of young adults 18-24 are planning to use their iPhones, Android devices and other smartphones to look for gift ideas, compare prices, find items in nearby stores and share their gifting experiences with their Facebook friends. We even saw Cyber Monday sales that were reportedly higher than Black Friday, furthering the digital holiday trend.

And now, for the first time, multiple retailers are offering the easiest last-minute gift option: virtual (email) and mobile gift cards with a social media component. Transaction Wireless (TW), the leading provider of virtual and mobile gift cards, is working with a number of popular retailers to provide email and mobile gifting services on corporate websites as well as big brand Facebook Pages. Key clients include AMC Entertainment, American Eagle Outfitters, Aerie and 77 Kids, Applebee’s, Bass Pro Shops and SpaFinder.

With so many of us waiting until the last minute to purchase holiday gifts and our society becoming more and more mobile and immediate, digital gift cards offer the ultimate convenience as they can be delivered to almost any Internet enabled mobile devices from just about anywhere, anytime. Imagine saving that mall trip – and its long lines and parking hassles – and purchasing everything from movie tickets, dinners out, fishing gear or massages right from the comfort of home or on the way to a date night.

“Mobile devices are a lifeline for 18-24-year-olds and we know gift cards top their holiday wish list,” said Tom Niedbalski, vice president, Transaction Wireless. “We’re able to offer our retail clients a digital gift card service that is relevant and compelling to their digitally connected consumers. People will store their gift cards on their always-with-them cell phone and use them at their convenience, either in store or via their cell phone. Transaction Wireless takes the plastic gift card to the next level, offering easy to use multimedia tools to personalize their gift cards including video and pictures included for a one-of-a-kind gift message. Each gift card is also accompanied with an email receipt, which could be used for wrapping if you crave the gift opening experience. Plus, sharing what you received with friends is even more fun with the social media aspect of our virtual cards.”

Transaction Wireless’ patented wGiftCard application enables the easy, safe purchase of virtual gift cards directly from any mobile device and the Company’s wSocial application enables social gifting utilizing retailers’ Facebook Page. The cards are safely stored on the mobile device, helping to ensure gifts will be used rather than lost or forgotten. Customers can redeem gift cards either online or in retail outlets and gift givers can express themselves by personalizing mobile gift cards with customized messages, video and pictures.

About Transaction Wireless

Transaction Wireless (TW) enables retailers and brands to connect and engage with their consumers through the power and reach of virtual, mobile and social gifting, and to become part of their evolving digital world, through any PC or mobile device. Transaction Wireless’ patented, ‘cloud gifting and marketing’ technology platform supports a customizable, scalable suite of digital gifting and marketing applications for today’s online, social and mobile mediums. The Company is headquartered in San Diego, California and counts AMC Entertainment, American Eagle Outfitters, Applebee’s, SpaFinder, Bass Pro Shops and Hallmark Business Connections, as some of its current clients. More information can be found at