Jiffy Lube Heartland Acquires 10 New Locations in New England

Irving, TX  (Profitable.com)  Heartland Automotive Services, Inc., America’s largest Jiffy Lube Franchisee, has expanded in New England with its acquisition of 10 locations in Massachusetts.

This month, the company completed the purchase of the locations from Bay State Ventures, LLC & Cape Cod Ventures, Inc., which owned and managed the Jiffy Lube locations.

“We’ve doubled our presence in Massachusetts with this acquisition,” said Brett Ponton, Chief Executive Officer at Jiffy Lube Heartland. “The addition of these 10 locations strengthens our footprint in the Boston area and we now are proud to offer 29 Heartland Jiffy Lube locations in New England.”

The Heartland Jiffy Lube locations are located in the following areas of Massachusetts:

  • Braintree
  • Norwell
  • Hyannis
  • Kingston
  • South Weymouth
  • Canton
  • Norwood
  • Dorchester
  • Whitman
  • Randolph

All of the employees across the newly acquired stores were invited to remain in their current positions following the acquisition. In many instances, Heartland brings new health care insurance and retirement benefits to the teammates not previously available to them.

Consumers in the area will be able to continue to experience the legendary Jiffy Lube Signature Service® Oil Change with Shell Oils’ Pennzoil® branded motor oil. They’ll also continue to enjoy other preventative maintenance services to help keep their vehicles running longer – in addition to an intense focus on guest service as the company strives to turn consumers into guests for life.

Jiffy Lube Heartland embarked on an aggressive acquisition strategy in 2011, from Massachusetts to Texas to Chicago and Washington State — growing its total number of locations nationwide by more than 16 percent. The acquisition strategy is continuing in 2012 with the addition of these 10 locations.

“Our objective is to be trusted by consumers and recognized by our peers as the best place for quick, professional vehicle care within the neighborhoods we serve,” said Ponton. “We strive to do this by exceeding every guest’s expectation, on every visit, with consistent ‘Signature Service’ delivered through our committed organization of friendly, knowledgeable and professional teammates.”

About Heartland Automotive Services, Inc., dba Jiffy Lube

The American quick lube industry provides more than 100 million oil changes every year from more than 10,000 standalone locations. Within this industry, Heartland Automotive Services, dba Jiffy Lube, is the largest operator of quick lube retail service stores. Operating 485 Jiffy Lube locations from coast to coast and serving nearly 4 million guests each year with nearly 4,000 professional teammates, Heartland strives to provide a great experience for every valued guest on every visit.