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Former Warner Bros. President Will Head All Marketing Efforts for the Brand
Glendale, CA (Profitable.com) Dawn Taubin, one of the most experienced marketing executives in the entertainment industry, is joining DreamWorks Animation (Nasdaq: DWA) as chief marketing officer. Taubin, who most recently held the role of president of marketing for Warner Bros., will head all of marketing for the studio including theatrical, television and global brand initiatives.
“Dawn’s vast experience in marketing franchise films with a global reach is a perfect fit as we continue to diversify and expand our brand,” said DreamWorks Animation Chief Executive Officer Jeffrey Katzenberg. “Her passionate and knowledgable leadership will be integral to the company’s growth, and I could not be more thrilled to welcome Dawn to the DreamWorks team.”
During Taubin’s six-year tenure as president of domestic marketing for Warner Bros. Pictures, the studio reached the $1 billion mark at the domestic box office every year. Among the films marketed under her leadership are the Harry Potter series, the Oceans series, 300, I Am Legend, Batman Begins and Academy Award-winning films The Departed, Happy Feet and Million Dollar Baby.
After leaving Warner Bros., Taubin began her own company, Cinema Vision, where she has been providing marketing consultation to various entertainment companies including The Walt Disney Company, Sony Pictures, Exclusive Media, Relativity, and Rhino Records. In addition, Taubin is a Professor of Public Relations and Advertising at the Dodge College of Film and Media Arts at Chapman University in Orange, California.
Taubin joined Warner Bros. Pictures in 1989 as vice president of publicity and held various positions until she was promoted to head of marketing in 2002. Prior to that she held positions with MGM/UA Communications and Warner Amex Cable Communications. Taubin has won numerous awards for her campaigns, including being named Advertising Ages Entertainment Marketer of the Year in 2002.
About DreamWorks Animation
DreamWorks Animation (Nasdaq: DWA) creates high-quality entertainment, including CG animated feature films, television specials and series and live entertainment properties, meant for audiences around the world. The Company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. DreamWorks Animation has been named one of the “100 Best Companies to Work For” by FORTUNE® Magazine for five consecutive years. In 2013, DreamWorks Animation ranks #12 on the list. All of DreamWorks Animation’s feature films are produced in 3D. The Company has theatrically released a total of 27 animated feature films, including the franchise properties of Shrek, Madagascar, Kung Fu Panda, How to Train Your Dragon, Puss In Boots, and The Croods.