Hotwire Dispels Notion that Last-Minute Trips are More Expensive

San Francisco  (Profitable.com)  Hotwire.com®, a leading discount travel site, has announced the first results of its American Travel Behavior Survey, conducted online in conjunction with Harris Interactive in July among over 2,000 adults. The findings uncovered an important traveler misconception. According to the survey, 70 percent of Americans believe that booking a last-minute leisure trip costs more than booking one further in advance. And yet, the vast majority, 82 percent, would only need a discount of at least 10 percent off to take one more trip than they may already have planned. Fortunately, Hotwire® has uncovered that booking last-minute can actually save travelers big.

To myth bust the notion that last-minute travel is more expensive, Hotwire found that travelers can receive last-minute discounts of up to almost 50 percent off in many popular destinations, especially when booking within seven days of the travel date. Traveler flexibility in choosing both the destination and timing is always important to get the deepest savings, but with big discounts to so many great cities, treating yourself to one more fun getaway is certainly within reach before the hectic holiday season begins.

“Many travelers would love to take one more trip before we head into the busy holidays, but unfortunately they think booking last-minute would be too costly,” said Clem Bason, president of the Hotwire Group. “It’s a common misconception, but the truth is, Hotwire will often save you the most money on a trip that’s booked within seven days of travel. So it’s always a great time to book and take advantage of last-minute savings.”

Potential travelers should also know that the fall season creates a unique environment for getting even better last-minute deals. As the industry comes out of the high demand of summer, it experiences an overall dip in travel bookings known as shoulder season. This lasts until holiday travel picks up in late November. So starting today, and right up to the week ofThanksgiving, is a great time to score a very affordable trip.

Below are the top ten cities with the deepest last-minute hotel discounts versus retail rates on Hotwire. The average discounts are based on bookings made within seven-days of travel over the past year:

1. Pittsburgh, Pennsylvania 59%
2. Atlanta, Georgia 56%
3. Dallas – Fort Worth, Texas 55%
4. Phoenix, Arizona 54%
5. Denver, Colorado 53%
6. St. Louis, Missouri 53%
7. Chicago, Illinois 51%
8. Boston, Massachusetts 50%
9. Orlando, Florida 50%
10. Washington, D.C. 50%

Hotwire makes it easy for travelers to stay on top of the latest last-minute travel deals via its Deals Page and customizable tools such as the Hotwire Trip Watcher, which monitors and automatically alerts you of price drops, alternate-date savings and bonus days.

Survey Methodology

This survey was conducted online within the United States by Harris Interactive via its QuickQuery omnibus product on behalf of Hotwire from July 27-29, 2011 among 2,127 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Andrew Reynolds at andrew@atomicpr.com or (323) 648-5425.

About Hotwire

Hotwire.com is a leading discount travel site with low rates on airline tickets, hotel rooms, rental cars, cruises and vacation packages.  Launched in 2000, Hotwire negotiates deep discounts from its travel suppliers to help travelers book unsold airline seats, hotel rooms and rental cars.  Hotwire is an award-winning website and operating company of Expedia, Inc. CST# 2053390-50.  NST: 20003-0209.  For more information, visit http://www.hotwire.com. Hotwire sites operates in 8 countries worldwide: www.hotwire.comwww.hotwire.com/ukwww.hotwire.com/iewww.hotwire.com/auwww.hotwire.com/nz,www.hotwire.com/sewww.hotwire.com/no and www.hotwire.com/dk.   In addition to Hotwire, The Hotwire Group of websites includes: www.hotwire.comwww.travel-ticker.comwww.carrentals.com.

Hotwire, Hotwire.com and the Hotwire logo are either registered trademarks or trademarks of Hotwire, Inc. in the U.S. and/or other countries.  All other trademarks are the property of their respective owners. © 2011 Hotwire, Inc.  All rights reserved. CST# 2053390-40.

Contact:
Andrew Reynolds
Atomic PR
(323) 648-5425
andrew@atomicpr.com