History Repeats – Porsche Ranks Highest in J.D. Power and Associates’ APEAL Study Again!

Ranking Recognizes How Delighted Customers Are With Their Cars

ATLANTA  (Profitable.com)  For an unprecedented six straight years, J.D. Power and Associates has ranked Porsche the highest overall brand in its highly regarded Automotive Performance, Execution and Layout (APEAL) Study(SM). The APEAL Study, now in its 15th year, is significant as it measures the passion owners have for their cars, including their delight with the design, content, layout and overall driving performance of their new vehicles.

Outperforming itself from last year’s highest ranking, Porsche received an overall nameplate score of 877, which is eight points higher than what it achieved in 2009. The maximum possible score that can be achieved is 1,000 points.

Also notable is the fact that the Panamera, Porsche’s highly acclaimed new four-door sedan that has been on sale less than a year, has earned the second-highest ranking in the highly competitive large premium car classification.

The 2010 APEAL Study is based on responses gathered this year from more than 76,000 purchasers and lessees of new 2010 model-year cars and trucks who were surveyed after the first 90 days of ownership. The J.D. Power and Associates APEAL study examines the critical design and performance characteristics that make a new vehicle a delight to own and drive. All told the study is based on the evaluations of more than 80 critical vehicle attributes.  

Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services firm operating in key business sectors including market research, forecasting, consulting, training and customer satisfaction.  The firm’s quality and satisfaction measurements are based on responses from millions of consumers annually.

About Porsche Cars North America, Inc

Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga., is the exclusive importer of Porsche vehicles for the United States. It is a wholly owned, indirect subsidiary of Dr. Ing.h.c. F. Porsche AG. PCNA employs 213 people who provide Porsche vehicles, parts, service, marketing and training for its 199 dealers. The dealers, in turn, provide Porsche owners with best-in-class service. Throughout its 61-year history, Porsche has developed numerous technologies that have advanced vehicle performance, improved safety and spurred environmental innovations within the automotive industry. The company continues to celebrate its heritage by adding to its long list of motorsports victories dating back to its first 24 Hours of Le Mans class win in 1951. Today, with more than 28,000 victories, Porsche is recognized as the world’s most successful brand in sports car racing.  PCNA, which imports the iconic 911 series, the highly acclaimed Boxster and Cayman mid-engine sports cars, high-end Cayenne sport utility vehicles and the four-passenger Panamera Gran Turismos, strives to maintain a standard of excellence, commitment and distinction synonymous with its brand.

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