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GMR Marketing and Fleishman-Hillard Partner on Freshwire, a New Content Model for Brands and Businesses
Los Angeles, CA (Profitable.com) Freshwire, a new content strategy, creation and syndication service designed to help brands and businesses engage consumers and inspire advocacy, launches today. The service is an innovative merger that brings together professionals from news media, public relations and marketing to meet the growing need of brands for the continuous delivery of compelling digital content.
“Feeding consumers’ insatiable appetite for content, and marketers’ need to put compelling content at the center of brand strategy, has become an increasingly daunting task,” said Freshwire CEO Shawn Amos. “I’ve seen a lot of technology-centered offerings in the content space since I started in 2009, but Freshwire is a decidedly human endeavor. When brands decide to befriend their consumers, there are a million intricate decisions that have to be made day in and day out. Starting and sustaining conversations is better left to a custom-built team of real storytellers than to technology.”
A joint venture between GMR Marketing and Fleishman-Hillard, both members of the Diversified Agency Services division of Omnicom Group Inc., Freshwire extends the work of Amos’ namesake agency, Amos Content Group, founded in 2009. The expanded service, operating under the Freshwire name, lives up to its “Fresh Content Served Daily” tagline by enabling companies to manage, sustain and scale content across multiple channels for one or more brands, as well as expand and deepen their online content offerings.
Armed with teams of premier editors, writers, researchers, videographers, photographers and social media content specialists, clients will be able to maintain customized “content engines,” virtual newsrooms that can deliver high-value content with editorial integrity on a continuous basis.
Freshwire’s large network of professional media contributors includes talent with experience at outlets like The Onion, Rolling Stone, MTV and FOX News, allowing brands to cover every angle of their brand stories with journalistic immediacy and authenticity.
“When we learned what Shawn was doing, we knew there was a need for it on a larger scale,” said Gary Reynolds, CEO of GMR Marketing. “With more and more social media platforms taking shape every day, the demand for content is only going to weigh heavier on brands. The ability to create and syndicate consistent, engaging content is the most competitive edge a brand can give itself today.”
The firm helps extend the life of brand initiatives by supplementing campaign-specific content with additional editorial, video, infographics and more.
“The evolving digital and marketing landscapes are driving a new reality of brands-as-publishers,” said Dave Senay, Fleishman-Hillard president and CEO. “Digital content has become such a multifaceted marketing tool that the demand has outgrown the resources for most companies. The need for hybrid media-marketing production teams has become more apparent than ever.”
The new service goes well beyond content support for leading brands. For media adapting to the drastic alterations that platforms like Facebook and Twitter have made to the world of production, Freshwire is a viable solution for staying relevant in a changing landscape.
To learn more about Freshwire’s content creation service, visit www.freshwire.com.
After serving in executive positions in the music and entertainment business, Shawn Amos founded Amos Content Group in Los Angeles in 2009 to serve businesses that need sustained production and distribution of high-quality, custom content for their websites, social media channels and offline networks. Now part of Freshwire, a joint venture between Fleishman-Hillard and GMR Marketing, Amos’ team of writers, producers, designers and directors helps businesses looking for innovative, high-impact ways to present their brands through fresh, authentic content that engages, informs and entertains, fosters favorable word of mouth, and generates engagement, affinity and loyalty.
About GMR Marketing
Founded in 1979, GMR Marketing (www.gmrmarketing.com) is a global, full-service engagement marketing agency that blends off-line and online marketing to create branded experiences. GMR leverages the consumer passion areas of sports, music, entertainment and lifestyle interests. A subsidiary of Omnicom, GMR is headquartered in Milwaukee, with 14 offices in 9 countries. GMR has received numerous industry accolades, including SportsBusiness Journal’s 2009 “Sports Event Marketing Firm of the Year” award and 2011 & 2012 “Best In Corporate Consulting, Marketing and Client Services.”
Fleishman-Hillard Inc., one of the world’s leading strategic communications firms, has built its reputation on creating integrated solutions that deliver what its clients value most: meaningful, positive and measurable impact on the performance of their organizations. The firm is widely recognized for excellent client service and a strong company culture founded on teamwork, integrity and personal commitment. Based in St. Louis, the firm operates throughout North America, Europe, Asia Pacific, Middle East, Africa and Latin America through its 80 owned offices. For more information, visit the Fleishman-Hillard website at www.fleishmanhillard.com. Fleishman-Hillard is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom’s holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.