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Cincinnati, OH (Profitable.com) Fresh Coat Painters is continuing its rapid growth with the addition of 17 new franchises in the first quarter of 2012 in locations all across America.
“We more than doubled our size last year, and this year, we’re pleased to be off to an even bigger start,” said Bernie Brozek, president of Fresh Coat. “More and more men – and women – are approaching us about owning a franchise because they recognize that painting is an essential service that impacts homes, offices and businesses everywhere. The opportunities are significant.”
Founded in 2004, Fresh Coat based its business model on the idea that the painting industry needed a makeover because of the negative stereotypes that often come to mind of workers who arrive late, leave early, provide poor quality or just make a mess.
“Business professionals know that running a painting business isn’t just about painting,” Brozek said. “It’s about the client’s experience from the initial call through the consultation, the job completion and the follow-up. When you’re paying for a job to be done, you want to feel you’re getting quality work at a reasonable price. Our business model helps ensure that outcome.”
Among those who have launched thus far in 2012, the business opportunities and the business model was just two of the factors affecting their decision to purchase. They also were drawn to the low start-up costs, positive cash flow, customized technology, corporate training and ongoing support.
For Russell and Claire Lindsay, owners of Fresh Coat Painters of Denver, Colo., the biggest selling point for the franchise was Fresh Coat’s policy of hiring its employees and never using subcontractors.
“When we asked friends and associates about good painters, no one could name someone they would recommend,” Russell said. “Often they commented on the lack of professionalism. I love that we hire our painters, so we can license and insure them, and we can do background checks on them. We can assure clients of the caliber of our people.”
Claire agreed. “When you’re inviting someone into your home, you want to know that you, your family and your things are safe. That’s vitally important.”
Chris Lehr, owner of Fresh Coat Painters of Jacksonville, Fla., said he has found that experienced painters also appreciate the business structure, and he has had no difficulty finding quality applicants.
“I want to work with people who take pride in their work,” he said. “And I’m glad the Fresh Coat structure allows each member of the team to use their best abilities. We’ve got some good people here. Often they had owned a business, but didn’t know how to market it. With our structure, I network, promote and grow the business, and they put their focus on the projects.”
Brozek said this is common response. “Skilled painters enjoy painting, and they’re good at it. They like the stability of an organized, professional operation where they know they’ll have work year-round. We help promote that stability by supporting and advising our franchise owners through quality marketing, training and resource materials.”
Among those materials are several that assist clients directly such as a 24/7 call center, the proprietary EPIC estimating system, Paint Now-Pay Later same-as-cash financing, Automatic Touch-up for businesses, and fund-raising opportunities for charities.
Adam Richardson, owner of Fresh Coat Painters of Nashville, Tenn., said being part of a franchise system allows him to offer services he couldn’t on his own, especially the 24/7 call center and the financing.
“Clients can reach a live person any hour of the day or night. That’s a huge, huge selling point,” he said. “And, most painting companies don’t offer any type of financing, and I know a lot of people who could use that extra help.”
Richardson was especially impressed with the EPIC estimating system, which allows Fresh Coat to provide an on-site written quote, not an estimate, for projects.
“Too often painters just come in, look around and operate on the notion of ‘How much money do I need this week?’ before they just throw out a number,” he said. “With our system, we input real measurements, so we’re able to tell the client not only the costs, but also the project’s timeframe.”
Michelle van Dyk, owner of Fresh Coat Painters of Fort Lauderdale, Fla., said she appreciates all of the opportunities available as part of a franchise system.
“Being part of an organization with dozens of locations across the country does bring a lot of benefits for an owner and for clients,” she said. “It increases our buying power, expands the knowledge base, and boosts the marketing opportunities. These days that may be the biggest factor. You can be a fabulous painter with all the necessary tools, equipment, licenses, ethics and experience, but if no one knows who you are, you still won’t have any business.”
To learn more about franchise opportunities with Fresh Coat Painters, call 866-708-9355 or visit http://www.freshcoatpaintersfranchise.com.
To schedule a free, on-site quote for painting services anywhere in North America, call 888-848-6073 or submit your request online at http://www.freshcoatpainters.com.