Former Tektronix Communications Sales Leader for Key Accounts Joins Trendium to Run the North America Sales Organization and Drive Trendium’s Expansion in the Region

James Bean brings extensive experience and sales leadership working with the major carriers in North America

Boulder, CO  (  Trendium, a provider of Real-Time Intelligence for Customer Experience Assurance and Asset Monetization of fixed and mobile broadband communications networks and services, today announced that James Bean has recently joined the company as Director of Sales for North America. Trendium is committed to enabling service providers to dramatically reduce operations and network monitoring costs, increase productivity and asset leverage, and become overall more customer focused. The Trendium portfolio is powered by ServicePATH®, a real-time, carrier-grade collection, mediation, correlation, and policy & alarm management platform that has been deployed for many years and has proven to scale in the largest network in North America and to successfully integrate north-bound and south-bound with key B/OSS systems.

“Service providers in North America have achieved significant 4G/LTE market penetration and have been experiencing tremendous growth in terms of mobile broadband traffic for several years now,” stated Dr. Sameh Yamany, President and CEO of Trendium, Inc. “However, that growth has not come without pain. The leading service providers have in fact been exposed to the real challenges brought on by 4G/LTE, a reality that has also been exacerbated by the need to increase operational efficiency and customer satisfaction. These service providers are quickly realizing that the traditional operations and assurance approach and monitoring solutions are not suitable anymore. First, assurance and monitoring systems are expected to deliver an order of magnitude cost improvement for 4G/LTE compared to 3G, same as what is typical for the network infrastructure. Second, there is a strong need in 4G/LTE to gain real-time RAN and device visibility and to develop a true end-to-end, real-time, integrated view of network and service performance from a customer perspective. Finally, the need to be able to leverage on any and all existing systems and data sources already deployed and available has become a true necessity. James has an intimate understanding of this reality and has long-term relationships and experience with major U.S. carriers. He also has over two decades of business development and sales leadership experience working with industry leading test & measurement and assurance organizations servicing Tier 1 carriers in North America. We believe that this, combined with Trendium’s long-term presence on the U.S. market and our unique and innovative value proposition, is a solid foundation on which we can expand.”

The Trendium solution for 4G/LTE Assurance & Analytics, powered by ServicePATH, consists of ViewPORT and the Network Access Agents (NAA). ViewPORT is a cloud-based portal that delivers the most intuitive, logical, flexible and fastest workflow. The NAA family enables collection, in a flexible and cost-effective manner, from any data source along the end-to-end service path, such as traffic, infrastructure, device, and customer.

“I’m excited to join Trendium and help expand the company’s presence in North America, and I am truly impressed by how service providers are responding to Trendium’s game-changing value proposition and solutions,” stated James Bean. “Trendium delivers real-time, end-to-end visibility and provides operations personnel with an unprecedented ability to do effective fault domain isolation and triage, focus on the issues that have the biggest impact, and resolve problems faster. Trendium is therefore well positioned to capitalize on the solid reputation for product quality and customer support developed over the years, in order to expand its presence with the large carriers in North America.”

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About the NAA family

The NAA family includes a set of 1U rack-mount agents with port speeds from 1GE to 100GE that typically only take 10% of the footprint and a fraction of the price of today’s monitoring systems. These agents perform traffic analysis, both signaling and user plane, and DPI, at line rate and are designed to be scalable and cost-effective also for deployment in the radio access network. The NAA family also features interactive smart device agents that collect location-based perceived customer experience and network performance data in real time, as well as a large set of 300+ adapters for collection from network elements, EMSs, NMSs, B/OSS applications and 3rd party probes.