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New Web Icon Helps Travelers Support Environmentally-Friendly Hotels
PHOENIX (Profitable.com) A new enhancement to Best Western’s web site is helping the World’s Largest Hotel Chain® meet travelers’ demands for environmentally-friendly hotels. Hotels that comply with a state, national or international eco-labeling program for the hotel industry now can display a green leaf icon next to their listing on bestwestern.com. Travelers also can search for green hotels using this feature.
Approved eco-labeling programs include the U.S. Green Building Council’s LEED certification, American Hotel & Lodging Association’s 11 Minimum Green Guidelines, Hotel Association of Canada’s Green Key, Green Seal, Energy Star, and others.
“Hotel guests are increasingly more conscious of the environmental impact of their hotel stays, and want to do business with hotels that share those same environmental values. Best Western’s new green hotels icon gives them the ability to patronize our green hotels,” said Ron Pohl, Best Western’s senior vice president of brand standards and member service.
To date, more than 220 of the brand’s 2,200 North American properties are eligible to display the icon. Pohl said the number is expected to grow quickly, as member hotels are implementing green measures at record pace.
Learn more about Best Western’s green efforts at www.bestwestern.com/green.
About Best Western International, Inc.
Best Western International, Inc. is THE WORLD’S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated BEST WESTERN, BEST WESTERN PLUS™ and BEST WESTERN PREMIER® hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Equally committed to the business and leisure traveler, Best Western recently embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world’s largest family, with our hotels and staff sponsoring children in need around the globe. Our partnerships with AAA/CAA, Michael Waltrip Racing™ and Harley-Davidson® help guests make the most of every trip. For the fastest way to a free night globally, join Best Western Rewards®. For more information or to make a reservation, please visit www.bestwestern.com.
*Numbers are approximate and can fluctuate.