De’Longhi Launches Consumer Giveaway To Celebrate National Espresso Day

De'Longhi Launches Consumer Giveaway To Celebrate National Espresso Day

National Espresso Day, recognized each year on November 23rd, is a day to celebrate the art of the bean and enjoy your favorite espresso based drinks. Whether it’s a cappuccino, latte, macchiato, or straight espresso, Americans are more passionate than ever about drinking richer, higher-quality espresso drinks, both in the home and at cafes.

To celebrate National Espresso Day this Saturday, De’Longhi, the world leader in espresso, is launching an espresso machine giveaway.  Consumers can enter to win the EC860 pump espresso machine with one-touch cappuccino milk frothing system along with a set of De’Longhi glassware. To enter the De’Longhi National Espresso Day Giveaway, consumers can visit the De’Longhi North America Facebook page at The De’Longhi National Espresso Day Giveaway begins today, November 22nd at 3:00 PM EST and ends 11:59 PM PST on Friday, November 29th.

“You don’t have to be a professional barista to enjoy a cappuccino at home,” said Mike Prager, CEO of The De’Longhi Group North America. “With a full array of machines from traditional pump espresso to our one-touch automatic cappuccino system, De’Longhi delivers unrivaled milk performance. We are proud to offer that authentic Italian cafe experience in their homes.”

The De’Longhi EC860

As the market share leader for espresso machines in the United States and worldwide, De’Longhi has been at the forefront of the industry in technology. Thanks to its innovation, quality and design, consumers can rest assured that they’ll have only the best espresso based beverage experience with De’Longhi.

The EC860 is one of the most popular espresso machines in the De’Longhi portfolio. With the EC860, consumers can enjoy traditional, manual milk frothing as well as the patented one-touch cappuccino system, to create a barista quality espresso based beverage at the touch of a button. This De’Longhi milk system delivers rich, thick, long-lasting foam, the perfect fusion of milk and espresso.

The Market is Growing

Outside the home, nearly $39 billion dollars is spent in cafes and coffee houses around the country, $17 billion of which is solely on specialty coffee drinks, such as espresso, cappuccinos and lattes1.  Research shows, however, that more and more consumers prefer to have that specialty coffee experience in their kitchens, with 60% reporting that they’ve consumed espresso based beverages at home2.  Also notable is the explosive growth in the espresso machine industry, which is currently up 73% in 2013 versus the prior year according to NPD.

About The De’Longhi Group

The De’Longhi Group is based in Treviso, Italy and is on the forefront of the small domestic appliance category with a range of premium products under 3 internationally renowned brands; De’Longhi, Kenwood and Braun. The De’Longhi Group is committed to continuing their mission to create exceptional products that improves the lives’ of the consumer through innovative technologies and unparalleled design.

About the De’Longhi Brand

The De’Longhi Brand is based in Treviso Italy and is #1 globally in espresso & comfort products. Highest quality, high Italian design and meaningful product innovations are the core values of the De’Longhi brand. De’Longhi is present in over 45 countries and creates products in three main categories: espresso, specialty cooking and home comfort. After more than a century of perfecting its products, De´Longhi remains committed to creating innovations that bring convenience and style into every customers’ home; making the everyday better.  Visit Facebook: DeLonghi North America / Twitter: DeLonghiNA

Source:  1All outlet, latest 52 w/e 6/09, Out-of-Home (Foodservice, convenience, vending, bars, all other) National Coffee Association of U.S.A., and NPD – Custom Beverage Consumption Survey In-Home and Out of Home 2007 .

Source: 2NCA Past Year penetration of Coffee by Gourmet Sub-Types