Define My Style Launches Marketplace for Teen Designers

Define My Style Launches Marketplace for Teen DesignersCINCINNATI  (  Define My Style, a leading online, style-centric community for girls 13-19, today announced the availability of the newest addition to its web based design experience: the DMS Marketplace. The DMS Marketplace enables members to create virtual stores to display, promote and even sell their custom products.

Since the fall launch of DMS Creator, teen community members have created thousands of unique handbag designs.  The products have names, logos and comments providing a glimpse into the brilliance and individual spirit of these young designers.  Define My Style provides the back end order processing and custom product manufacturing to allow the teens to bring their ideas to life.  

“Our members are at a fantastic age; they are curious, playful and developing their independence; design should be an expression and reflection of who you are,” says Kristine Sturgeon, Founder & CEO of Define My Style.  “We are devoted to providing a creative, social and dynamic environment to help these teens explore design, understand the value of other perspectives and develop confidence in genuine personal expression. If the experience is engaging and even fun, we may just spark the next young designer or entrepreneur.”

“I was excited to open my own store: ‘Live.Love.Shop’ in the DMS Marketplace,” says Samantha Honroth, a 16 year old Define My Style member. “My friends and I all have the same boots and jeans. I love carrying one of my custom bags to show that I have an eye for design and the courage to show it.  It’s so much fun when someone asks me about my bag and I get to tell them that I designed it. Now I can send them to my store to see more of my creations.”  Samantha has designed an array of bags, personal logos, entered weekly contests and opened her virtual store on the first day of launch.

Since the announcement to the teen community last week, more than 150 personal stores have been opened by young ladies around the world.  Similar to the other web based DMS tools, the DMS Marketplace will see new and expanded features at a rapid pace to incorporate feedback from members.

About Define My Style

Define My Style is an online, style-centric community that empowers creative and curious teen girls, ages 13 to 19.  Define My Style provides web based tools and connections to design, share and produce custom products.  Our online design tool, DMS Creator™, sparks creativity and allows members to transform ideas into designs.  The DMS Marketplace™ empowers enterprising teens to open a virtual store to promote, sell and manufacture their personal brand of handbags.  Define My Style has been inspiring and building confidence in girls around the world since 2007.

For more information about Define My Style, please visit


Jennifer Mozen