MOUNTAIN LAKES, N.J.  (Profitable.com)  Despite a sluggish economy and little or no hiring in many industries, the US telecommunications industry revenue prospects appear bright with total spending by all US businesses on telecommunications services forecasted to exhibit double-digit growth over the next five years, says a new market research report from Insight Research.  Insight estimates that all US businesses spent $146 billion for telecommunications services at the end of 2010 and spending on wired and cellular calling will grow to $269 billion by the close of 2015, representing a compound annual growth rate (CAGR) of 13 percent over the forecast period.

Insight’s newly released market analysis report, “Telecom Services in Vertical Markets, 2010-2015” found that business spending for cellular and other wireless services is creating all of the growth.  While all US business spending for wireline services is essentially flat over the five year forecast horizon, wireless expenditures are expected to grow at a compounded rate of 23.5 percent over the period of 2010-2015. The biggest spenders on cellular services will come from four market segments: construction; financial, insurance, and real estate; professional business services; and transportation. The study analyzes 14 vertical industries categorized by the NAICS, and focuses on corporate spending for wireline and wireless telecommunications services in each of the 14 industries.

“The year 2010 – like 2009 – was all about a shaky economy, unemployment hovering at 10 percent, and retrenchment in every industry sector we examined,” says Robert Rosenberg, President of Insight. “With no new business formations and fewer employees in existing businesses, growth in demand for telecom services is coming from wireless, because wireless services tend to make existing employees more productive and gives businesses new ways to reach potential customers,” Rosenberg concludes.

An excerpt of this market research report, table of contents, and ordering information are available online http://www.insight-corp.com/reports/vert10.asp This 116-page report is available immediately for $3,995 (hard copy). Electronic (PDF) reports can be ordered online.

SANTA CLARA, Calif.  (Profitable.com)  Major product brands as well as celebrities are beginning to appreciate that electric bicycles are fun, practical and environmentally sustainable transportation. Examples of major brand names include the new Tommy Bahama® and Ferrari®.

The new electric bicycle classic cruiser from Tommy Bahama moves the rider along in style at speeds up to 20 miles an hour for distances up to 40 miles, depending on the size of the rider and terrain. It includes six speeds for optional pedaling, custom-padded handgrips and an adjustable contoured seat. Tommy Bahama electric bicycles are available from select retailers nationwide in both Classic and step-thru models. Prices range from $2575-$2675.

Riders looking for style and performance at an affordable price might consider the Ferrari® E+ 1000 watt electric bike. The Ferrari® E+ offers Italian style and performance starting at $3,799.

Celebrities that have embraced electric bikes include the Jonas Brothers, Leonardo DiCaprio and Jay Leno as widely reported online by bloggers and at the artists’ websites.

The Jonas Brothers are using VeloMini® folding electric bicycles to quickly and conveniently transport to, and get around, venues where they are performing. The VeloMini will transport a person 12 mph for up to 10 miles without pedaling, yet it folds so small it can be taken practically anywhere. The VeloMini is the perfect first mile, last mile solution for “multi-mode” transportation. Price: $995 at http://www.velomini.com.

The Ultra Motor® A2B is perfectly at home on the trails of California as well as the streets of Manhattan. The A2B has front and rear suspension, a powerful 500 watt motor and the ability to cruise 20 miles an hour with a range up to 40 miles when the optional second battery is added. Price: $2695.

“Although electric bicycles are just now going main stream in the U.S., they are extremely popular in Europe and Asia. Over 27 million electric bikes were sold in China alone in 2010,” stated Douglas Schwartz, Founder of ELV Motors, Inc. in Silicon Valley.

NEW YORK  (Profitable.com)  Barbados is pleased to provide travelers the opportunity to escape to the warm Caribbean island and enjoy hot savings with the Take me to Barbados package. The new initiative is loaded with incredible value on hotel stays, attractions, retail and dining outposts. Travelers may now through March 25, 2011 book an experiential Barbados vacation for travel April 25 – December 15, 2011.

The limited-time Take me to Barbados package invites visitors to customize vacations directly with travel agents, selecting options from a full range of the best hotels, attractions and activities available on island.  Take me to Barbados offers an unforgettably authentic Caribbean experience at an exceptional value making it the best time to visit Barbados.

Visitors on the Take me to Barbados package can take advantage of the following:

• Minimum of 1 night free on a 5 night stay (2 nights free on a 7 night stay optional)
• Free breakfast daily at participating hotels
• Children stay and eat free up to 16 years at participating hotels – up to two children per family
• Barbados ‘Value Book’ including:
  • $150 coupons per room booked to spend on dining, shopping or excursions — (Redeemable at all participating outlets)
  • Special value-added offers from participating attractions, restaurants, and retail shops
  • Free day on a minimum 3-day car rental

Barbados has something for everyone from adventure seekers to sun-worshippers and offers travelers a destination rich in history, culture, food, music, and a passion for living life to its fullest. With the island more accessible than ever, the Take me to Barbados package offers big savings worth a lifetime of memories. For more information and to book, visit www.visitbarbados.org/ or by calling the Barbados Tourism Authority at 1(800) 221-9831.  For reservations, consumers should contact their preferred travel agent.

Getting there:

Grantley Adams International Airport offers even more non-stop and direct service from a growing number of U.S. cities via Jet Blue www.jetblue.com, American Airlines www.aa.com, US Airways www.usairways.com and Delta www.delta.com, making Barbados the true gateway to the Eastern Caribbean.

A new website has launched that is packed with information, advice and insight into the world of wine. Wine-Press.net is focused on bringing the best news, advice and explorations into all aspects of wine, and aims to make it easy for newcomers and more experienced wine lovers to make the most of finding out more about the drink.

Wine-Press.net is dedicated to bringing the latest news and views about wine to a wider audience.  Sometimes information about wine can be too stuffy or in depth, which puts some people off from learning more about it. The site aims to be more accessible than that, giving more people the passion to discover more about wine.

Wine-Press.net is split into different sections and is very easy to navigate. The home page has links to featured articles, covering topics such as aging a bottle of wine, choosing wine at a restaurant and trying new wines. There is also a section on wine basics which is ideal for people who are new to enjoying different wines.

The website also has its finger on the pulse of the latest wine news. Regular events in the world of wine are reported on and published on the site. This gives everyone with an interest in wine a chance to find out the latest happenings.

Wine-Press.net has lots of information about all aspects of wine, and is regularly updated with news and views about the topic. Complete details about the site are available by visiting it at http://www.wine-press.net.

NEW YORK  (Profitable.com)  USA Network and WWE have announced that WWE Hall of Famer “Stone Cold” Steve Austin® will host USA Network’s upcoming reality series WWE TOUGH ENOUGH.  The non-scripted series will premiere Monday, April 4 at 11/10c, immediately following USA’s ratings juggernaut WWE MONDAY NIGHT RAW®, and move to its regularly scheduled slot in primetime, Mondays at 8/7c, starting on April 11.  

“Stone Cold” Steve Austin has captivated audiences around the world with his magnetic presence and bold, yet charming nature.  Austin has done it all in sports entertainment winning 17 championships, including the WWE Championship six times. He has an immense and incredibly devoted fan base and is considered one of the most popular WWE Superstars of all time. Austin was inducted into the WWE Hall of Fame in 2009.

“I am very excited about the opportunity to work with my old friends at WWE on WWE TOUGH ENOUGH. Sports entertainment has always been an important part of my life and I look forward to finding the next generation of WWE superstar,” said Austin.

Steve Austin will share his intimate knowledge, experience and flair for the stage as one of the most popular figures in WWE history to a group of individuals looking for an once-in-a-lifetime shot to become the next WWE Superstar or Diva. Austin will mentor the diverse group of men and women who will live, train, eat and sleep under one roof in a house in Simi Valley, California. Each week the contestants will battle it out in a series of unique challenges designed to test for such characteristics as showmanship, creativity, athleticism and desire, just to name a few.  Viewers will witness the trials and tribulations of what it takes to be one of the best in the world’s greatest sports entertainment organization. The grand prizewinner will be awarded a contract with WWE.  

Since leaving the world of sports entertainment Steve Austin has made a name for himself in Hollywood with roles in such blockbuster hits as “The Expendables,” staring Sylvester Stallone and “The Longest Yard,” starring Adam Sandler and Chris Rock. Other film credits include “Damage,” “The Condemned” and “Hunt to Kill.”  In addition to film, Austin is a household name from his work on the hit television shows NBC’s “Chuck” and CBS’ “Nash Bridges.”

Shed Media US, noted for its strong characters and memorable casting in the non-scripted arena, will produce WWE TOUGH ENOUGH. The company’s previous reality credits include “The Real Housewives of New York City,”  ”Who Do You Think You Are,” “World’s Strictest Parents.” Producing for Shed Media US are Alex Demyanenko and Eric Van Wagenen.

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes.  A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.  

WWE, Inc., a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly US PG rated content across all of its platforms, including television programming, pay-per-view, digital media, publishing and studios. WWE programming is broadcast in more than 145 countries and 30 languages, reaching more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Chicago, London, Shanghai, Singapore, Tokyo and Mexico City.  Additional information on WWE (NYSE: WWE) can be found at corporate.wwe.com.

Trademarks:  All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, copyrights and logos are the exclusive property of WWE, Inc. and its subsidiaries.  All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, without limitation, risks relating to maintaining and renewing key agreements, including television distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete; acceptance of the Company’s brands, media and merchandise within those markets; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to our film business and any new business initiative which we may undertake; risks relating to the large number of shares of common stock controlled by members of the McMahon family; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is significant and is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant, including a waiver by the McMahon family of a portion of the dividends.

HOUSTON  (Profitable.com)  The Men’s Wearhouse, Inc. (NYSE: MW), a leading specialty retailer of men’s apparel, reported that its board of directors has approved a succession plan which will bring about an orderly transition of executive leadership during fiscal 2011. The board emphasized that the executive leadership team, which has successfully managed the 37 year-old company through multiple economic cycles, will remain intact and will continue to exemplify the unique culture of Men’s Wearhouse.

The succession plan envisions that Douglas S. Ewert, the president and chief operating officer of the Company, will succeed George Zimmer, Men’s Wearhouse’s founder and chairman of the board and chief executive officer, as president and chief executive officer of the Company.  Under the plan, Ewert, age 47, will become the president and chief executive officer in mid 2011, and Zimmer, age 62, will continue as executive chairman of the board of directors.  Zimmer will assist Ewert in matters related to the strategic direction of the Company and he will continue to be involved in the Company’s marketing activities. Zimmer will remain a pivotal architect of the Company’s customer and employee oriented culture.  After Ewert’s transition to president and chief executive officer, the chief operating officer position will not be filled.

Bill Sechrest, lead director of Men’s Wearhouse, said, “Our board has recognized that succession planning is an important part of any company’s corporate governance and this plan reflects a considered process over several years to accomplish the natural evolution of the Company’s outstanding management team.”

The board noted that the management team has successfully differentiated Men’s Wearhouse from the competition and that Ewert has played a key role in enhancing the performance of more than 1,200 stores in the United States and Canada. The company’s retail store operations — Men’s Wearhouse, Moore’s, and K&G — as well as the merchandising and supply chain functions, all currently report to Ewert. Sechrest added, “Doug has demonstrated an ability to inspire people and encourage them to work together.  We’re pleased and excited that Doug will be leading our company with retail experience that spans 26 years.”

Zimmer, in commenting on the succession plan, stated, “We have over 16,000 employees that, once again, have made it possible for Men’s Wearhouse to be named to this year’s FORTUNE 100 Best Companies to Work For.  For the past 37 years, I have emphasized that continuity and culture are a vital part of our ability to serve customers.  This orderly approach is designed to enhance both continuity and culture. I have worked very closely with Doug for over a decade and anticipate that we will continue to work closely together on a smooth transition during the coming year and beyond.”  

When Ewert joined Men’s Wearhouse in 1995, the company operated 278 stores. In 1999, Ewert became vice president of merchandising and, in 2000, senior vice president of merchandising. He was promoted again in 2001 to become executive vice president and general merchandise manager of all retail brands. He was named executive vice president and chief operating officer in 2005, and advanced to president and chief operating officer of the Company in 2008.

Ewert concluded, “I’m honored and excited to be chosen by the board to lead the next chapter in this Company’s amazing story.  I am looking forward to continue working closely with George and our outstanding leadership team for many more years to come.”

Management to Host Conference Call

Men’s Wearhouse will host an investor conference call on Friday, January 28, 2011 to discuss this announcement at 11:00 am Eastern Time (10:00 a.m. Central Time).

To access the conference call, dial 480-629-9772. To access the live webcast presentation, visit the Investor Relations section of the Company’s website at www.menswearhouse.com.  A telephonic replay will be available through February 4, 2011 by calling 303-590-3030 and entering the access code of 4405555#, or a webcast archive will be available free on the website for approximately 90 days.

About Men’s Wearhouse

Founded in 1973, Men’s Wearhouse is one of North America’s largest specialty retailers of men’s apparel with 1,213 stores.  The Men’s Wearhouse, Moores and K&G stores carry a full selection of designer, brand name and private label suits, sport coats, furnishings and accessories and Men’s Wearhouse and Tux stores carry a limited selection.  Tuxedo rentals are available in the Men’s Wearhouse, Moores and Men’s Wearhouse and Tux stores.  Additionally, Men’s Wearhouse operates a global corporate apparel and workwear group consisting of TwinHill in the United States and Dimensions and Alexandra in the United Kingdom.  

This press release contains forward-looking information. The forward-looking statements are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995.  These forward-looking statements may be significantly impacted by various factors, including sensitivity to economic conditions and consumer confidence, possibility of limited ability to expand Men’s Wearhouse stores, possibility that certain of our expansion strategies may present greater risks, changes in foreign currency rates and other factors described in the Company’s annual report on Form 10-K for the fiscal year ended January 30, 2010, subsequent Forms 10-Q.

For additional information on Men’s Wearhouse, please visit the company’s website at www.menswearhouse.com.  The website for Dimensions is www.dimensions.co.uk and the website for Alexandra is www.alexandra.co.uk.

STAMFORD, Conn.  (Profitable.com)  This week, Centerplate, the leading hospitality provider to North America’s premier Convention Centers, is serving The New York International Gift Fair (NYIGF) at Javits Convention Center. The NYIGF is the premier gift and decorative accessories market in the United States.

This massive semi-annual event fills the entire Jacob K. Javits Convention Center and the Passenger Ship Terminal. 45,000 attendees representing major retail outlets, specialty retailers, distributors and catalog companies from all over the globe are expected.

This year, show visitors will be greeted with a number of experience enhancements to increase their enjoyment of the show.  Notably, Centerplate has sought to celebrate New York and its culinary and cultural scenes throughout its services. The company has developed a series of menu concepts that include local New York restaurant specialties and in-house menu concepts created by Centerplate especially for the show to appeal to the diverse International nature of attendees. Additionally, Centerplate offers retail food services with international flair. Options include Italian, Mexican, Greek, French and American cuisines are all available to our attendees.

Centerplate’s design team has also made physical enhancements to its service areas throughout the facility. The company has instituted aesthetic upgrades throughout the building and a new state-of-the-art point-of-sale system to speed guest service.

This year, to complement its culinary offerings, the company has also initiated a series of enhancements to its service training and experience assurance initiatives. Centerplate’s training program, which has been completely revamped and launched as Centerplate University for this year, is based on a series of training sessions that provides our service team the foundation to succeed. In addition to functional training, the program includes a significant focus on food safety, responsible service of alcohol, and the principles and behaviors of gracious guest service for a better fan experience.

In addition to the Javits Convention Centers, Centerplate partners with more than 40 marquee convention centers, including the convention centers in Denver, Miami Beach, Vancouver and Washington, D.C.  Additionally, this past year proved to be one of the company’s strongest ever in new business development in its eighty-year history. Centerplate forged new partnerships with the Baltimore Convention Center, the Cobo Center, in Detroit, and the Scotiabank Convention and Civic Centre, a new convention facility opening in April, located in Niagara Falls, Ontario. 

About Centerplate

Centerplate crafts and delivers “Craveable Experiences. Raveable Results.” in 250 prominent entertainment, sports and convention venues across North America—including over 40 premier convention centers. Centerplate has provided services to Art Basel Miami Beach, 15 official U.S. Presidential Inaugural Balls, 12 Super Bowls, 20 World Series, the 2010 Winter Olympic Games, and the largest plated dinner in history at the Alpha Kappa Alpha Centennial Celebration.

NEW YORK  (Profitable.com)  A new, wide-ranging study reveals a golfer’s natural ability and swing are not the only things holding them back; 90% of U.S. golfers may be playing with clubs that do not fit them properly.  Nearly 6,000 avid golfers across the country took part in the survey.  The findings show players who were custom fit using advanced technology such as launch monitors, saw scores improve, hit the ball more accurately and had more fun playing golf than golfers who were not custom fit.   The findings were unveiled today at the PGA Merchandise Show in Orlando, Florida.  

“This study is a wake-up call for every golfer who wants to get better. We spoke to thousands of golfers coast to coast and the majority had no idea of what true custom fitting is all about and how it can shave strokes off of score cards,” said Jon Last, President of Sports and Leisure Research Group, which conducted the research. “The magnitude of the differences in perceptions between those fit and not fit was among the most significant I’ve observed between two test populations in my 20+ years of researching American golfers.”

The highlights of the research findings include:

• 92% of those golfers who were custom fit for their new equipment on a launch monitor realized immediate benefits with their new equipment. 
• 80% of custom fit golfers hit the ball more accurately and consistently.
• Those golfers who were custom fit were 22% more likely than those who were not to notice a significant improvement in their scores (two strokes or more per round and were 56% more likely to see their scores go down by more than five strokes per round).
• Those golfers who were custom fit were 57% more likely than those who were not to strongly agree their new equipment purchase was “the best that they had ever made.”
• Those golfers custom fit on a launch monitor were 42% more likely to complete their equipment purchase faster than those who were fit in other ways (and 17% were more likely to buy their equipment on the same day that they were custom fit).
• Custom fit golfers spent 78% more than those who were not custom fit.
• 69% of custom fit golfers surveyed bought equipment immediately after the process.

(The complete survey, methodology, video news release, high-resolution images and interviews along with materials for blogs and other news outlets can be found at:  www.customfityourgame.com )

“This study clearly demonstrates the advantages custom fitting brings to a player’s game — providing for greater comfort, fit, better scores and making golf more enjoyable,” said Allen Wronowski, president, The PGA of America.  “The experience reported by PGA members and their customers at facilities nationwide mirrors this research,” he added.

There is no industry standard for custom fitting and the study found much confusion exists around the subject.   Custom fitting used in this survey is defined as the process of measuring a golfer’s physical attributes and then uses high tech equipment such as a launch monitor to capture important information on swing speed, ball flight and spin rates – all designed to “build” the right custom-fit golf clubs for each golfer.

Yet with all the technology and the benefits, a majority of golfers still purchase drivers, fairway woods and irons off the rack, according to the study.  But that may be changing.  America’s largest golf retailer saw more than a 30% rise in custom fit club sales in 2010.

“Our industry – retailers, manufacturers and teaching pros — can all leverage these findings to educate golfers on the benefits of custom fitting and help them enjoy the game of golf more than ever before,” said Matt Corey, Golfsmith Chief Marketing Officer. “Custom fitting is one of our fastest growing categories and this study will certainly provide our industry with the opportunity to drive more sales and inspire golfers to play better through custom fitting.”

Some of the study’s initial findings are being reported in the February issue of GOLF Magazine.  The Sports Illustrated Golf Group, the No. 1 media brand in Golf, and Golfsmith, the largest specialty golf retailer in the U.S., commissioned noted consumer research analysts the Sports & Leisure Research Group for this unprecedented study.

“Over the past 18 months, the Sports Illustrated Golf Group has launched several initiatives targeted to the millions of golfers who love the sport. This includes our See-Try-Buy equipment editorial program which was extremely popular among our readers,” said Dick Raskopf, Publisher, SI Golf Group.  ”This year we partnered with Golfsmith and Sports & Leisure Research Group to conduct an unprecedented examination of the relationship between golfers and their equipment and the results were eye-opening.”

For an in depth look at research results visit:  www.customfityourgame.com

* $2.5 billion was spent on golf equipment in 2009 according to Sporting Goods Manufacturer’s Association.

SPORTS AND LEISURE RESEARCH GROUP is a full service marketing research consultancy that combines an acute knowledge of the sports, travel and leisure markets with a classically trained approach to action oriented marketing research. A unique agency tapping into the expertise of three former national Marketing Research Association (MRA) Presidents and a collective 100+ years of market experience, SLRG focuses on a thorough understanding of market dynamics through cutting edge research and measurement methodologies and then leverage these findings into actionable strategies.  The firm’s clients include leading national sports leagues, governing bodies, media brands, sponsors and advertisers as well as consumer brands and their agencies.

The SI Golf Group, the most powerful media company in the game, consists of the combined resources of GOLF Magazine, SI Golf Plus (the No. 1 golf weekly publication) and GOLF.com (the highest-trafficked golf website), delivering to a monthly audience of over 12 million avid golfers and fans.  The magazine, delivers a monthly circulation of 1.4 million golf enthusiast and a readership of nearly 6 million, provides the best instruction, equipment reviews, and travel coverage in the category.  golf magazine is published by Time Inc., which is a wholly owned subsidiary of Time Warner Inc.

About Golfsmith

Golfsmith International Holdings, Inc. (Nasdaq: GOLF), is a 43-year-old specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its customers the convenience of shopping in its 76 stores across the United States, through its web site at golfsmith.com and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs. Visit www.Golfsmith.com.

KNOXVILLE, Tenn.  (Profitable.com)  HGTV, the country’s leading home and lifestyle television network, will expand its collection of licensed products with the launch of the HGTV HOME™ brand and three new product lines in the paint, flooring and bedding categories. Sherwin-Williams will launch the exclusive HGTV HOME by Sherwin-Williams, a line of interior paint and painting supplies, available in 3,000 stores by June 2011. Beginning this spring, Shaw Industries will launch the exclusive HGTV HOME-Flooring by Shaw in select retail outlets, and the HGTV HOME fashion bedding collection, in partnership with Victoria Classics, will become available at retail nationwide.

HGTV HOME products are designed to be both functional and stylish, providing consumers with the right blend of form and innovation. Rooted in great design and aligned with current marketplace trends, the products translate the rich content, educational and inspirational voice, and great style that consumers love about HGTV to home and lifestyle products.

The new product lines will showcase a variety of stylish and innovative offerings within the targeted categories. HGTV HOME by Sherwin-Williams features eight unique color collections, durable and low-odor paint, as well as smart tools designed to help consumers enjoy a perfect painting experience. HGTV HOME-Flooring by Shaw features carpet, hardwood, laminate and area rugs. The selection also will include green choices such as Shaw’s Anso® nylon and Epic® hardwood.

“Our partners are respected leaders in their categories and have a wealth of experience delivering high quality consumer products for the home,” said Ron Feinbaum, senior vice president and general manager, consumer products, Scripps Networks. “We believe that the availability of HGTV HOME-branded products will deepen the loyal relationship that HGTV already enjoys with consumers and will serve as an inspiration for them as they seek new ideas for their homes.”

With relevant home and garden product offerings, HGTV HOME will further leverage HGTV’s expertise and extend its popularity with consumers from television and online to retail. HGTV’s currently available line of licensed products includes HGTV Home Design Software by Avanquest as well as an eco-friendly HGTV Green Home by Serta® Mattress Collection.

Upcoming HGTV HOME product offerings will encompass the categories of home organization, window coverings, and linens. New York-based Beanstalk serves as HGTV’s licensing agency of record.

About HGTV

HGTV, America’s leader in home and lifestyle programming, is distributed to more than 99 million U.S. households and is one of cable’s top-rated networks. HGTV’s website, HGTV.com, is the nation’s leading online home-and-garden destination that attracts an average of 5 million unique visitors per month.

Headquartered in Knoxville, Tenn., HGTV is wholly owned by Scripps Networks Interactive Inc. (NYSE:SNI), which also operates Food Network (http://www.foodnetwork.com), DIY Network (http://www.diynetwork.com), Cooking Channel (http://www.cookingchanneltv.com), Travel Channel (http://www.travelchannel.com) and Great American Country (http://www.gactv.com).

WASHINGTON  (Profitable.com)  In response to President Barack Obama’s State of the Union address, the nation’s leading organization dedicated to promoting entrepreneurship and protecting small business issued the following response:

“Entrepreneurs are heartened to hear that President Obama wants to make the U.S. the best place on earth to do business.  Indeed, across the globe, nations are cutting taxes, simplifying their tax systems and reducing regulations to make it easier to start up and grow a business. Developed and emerging countries alike have quickly adapted to the competitive environment and are reaping rewards in their aggressive efforts to attract capital and business investment. President Obama has awoken to this realization, and mere rhetoric alone will not change the competitive dynamic.  Entrepreneurs and investors must now see dramatic changes on the policy front. This means, immediately locking in a pro-growth tax system, restraining the regulatory tide that is sweeping over every sector of our economy and reducing government spending,” said Small Business & Entrepreneurship Council (SBE Council) President & CEO Karen Kerrigan.      

SBE Council chief economist Raymond J. Keating added: “While the President’s pro-business rhetoric is encouraging, other specifics in his speech were disappointing. First, his explicit call for a tax increase on upper-income earners showed that he still fails to grasp that such a tax hike on entrepreneurs and investors would be bad for the economy. Second, his call, in effect, for higher taxes on oil companies in order to subsidize other energy sources reveals a desire for politics to overrule markets, with the result being higher costs in the end. And third, he took one step forward on trade, by urging Congress to approve the South Korea trade deal, but two steps back by failing to push ahead now with the Panama and Colombia accords.”

Kerrigan concluded: “We look forward to working with President Obama and Congress in the critical areas of reducing regulation and simplifying the tax system.  Leadership and action are desperately needed on these issues if the U.S. is to become more competitive in the global economy. Furthermore, small business owners have substantive ideas for improving the health care overhaul bill that was enacted into law. We only hope the Administration will listen to our solutions this time around.”

SBE Council is a nonpartisan, nonprofit advocacy and research organization dedicated to protecting small business and promoting entrepreneurship. For more information, please visit:  www.sbecouncil.org.

EAU CLAIRE, Wis.  (Profitable.com)  If the companies that spend millions to advertise in the Super Bowl want viewers to like their ads, the ads should feature a cute kid instead of a pop star, say University of Wisconsin-Eau Claire marketing professors Dr. Chuck Tomkovick and Dr. Rama Yelkur, who have done multiple studies on Super Bowl advertising.

“In the past, including a celebrity in your ad was a no-brainer,” said Tomkovick. “For years the use of celebrities was among the top predictors of popular Super Bowl ads. But our most recent research shows that’s no longer true. Celebrities have lost their influence when it comes to popular Super Bowl ads.”

With most Super Bowl ads are now running 30 seconds, ad length also is no longer a predictor of likeability, Tomkovick said.

Instead, including children has become a top predicator of Super Bowl ad likeability, as has the amount of information shared about a product, Yelkur said.

“Humor, animals and product category have endured for 20 years as high predictors of popularity,” Tomkovick said, noting that categories like beverages and chips continue to be popular. “New to the list are children and limiting the amount of information shared about a product.”

Super Bowl ads are more powerful than ever because they are available in so many formats, often long before and after the football game, Yelkur said.

“The ads are seen by millions of people who don’t see the football game, and they can be viewed multiple times in a variety of formats,” Tomkovick said. “Running a 30-second Super Bowl ad is no longer a one-time thing.”

Yelkur and Tomkovick’s research involved studying all 538 Super Bowl ads that aired from 2000-09. The research replicated and extended research that they’d completed in the 1990s.

Additional research by Tomkovick and Yelkur found that the aggregate stock prices of publicly traded firms that ran in-game Super Bowl ads outperformed the Standard & Poor’s 500 by more than 1 percent during a two-week period of time (Monday before the Super Bowl through the Friday after the game).

“One percent doesn’t sound like much until you realize that it translates into tens of billions of dollars,” Yelkur said. “The stock price performance wasn’t related to ad popularity or any industry category. Our research suggests that advertising in the Super Bowl is a tradable event independent of ad content or other predictors.”

Researchers studied data from 1996-2010 and found that the Super Bowl advertising firms outperformed the S&P’s 500 during the two-week timeframe in the vast majority of those years, Yelkur said.

For details, contact Dr. Chuck Tomkovick at 715-836-2529 or tomkovcl@uwec.edu, or Dr. Rama Yelkur at 715-836-4674 or yelkurr@uwec.edu.

RIVERWOODS, Ill.  (Profitable.com)  Discover announced today more seasonal opportunities for cardmembers to earn Cashback Bonus^®, and to redeem those cash rewards with additional merchant partners or for unique cardmember experiences.

From January 1 through March 31, Discover Cardmembers can sign up to earn 5% Cashback Bonus on up to $800 in travel and restaurant purchases. The category is the first of four rotating categories that change each quarter, giving cardmembers the opportunity to earn 5% Cashback Bonus all year long. After reaching the $800 spending limit for the quarter, cardmembers will still automatically earn up to 1% Cashback Bonus every time they use their cards.

Other ways Discover is rewarding cardmembers and helping them to maximize their rewards experience include:

• 5% Cashback Bonus: In addition to the travel and restaurant program, for the month of March, Discover Cardmembers have the opportunity to sign up to earn 5% Cashback Bonus on up to $200 in grocery and drugstore purchases.
• Expanded Redemption Options: In addition to its extensive list of more than 140 partners such as Lowe’s, Bed Bath and Beyond, and Olive Garden, Discover will be adding new merchant redemption partners this quarter, including TOMS Shoes and NHL.com. Cardmembers also will be able to redeem their Cashback Bonus rewards for exclusive experiences.
• ShopDiscover: Discover cardmembers already enjoy earning 5%-20% Cashback Bonus on purchases made through ShopDiscover, Discover’s exclusive online shopping mall featuring more than 200 top retailers such as Sears, Dell Home, and Barnes and Noble.com. This quarter, the site will offer more savings through new retailers like Golfsmith, Avalon Waterways, Dell Small Business and Viking River Cruises and some will even offer free shipping on merchandise purchased through the site.

“At Discover, we take great pride in our ability to provide a relevant and meaningful cash rewards program to our cardmembers,” said Dana Traci, vice president of rewards and product management at Discover. “We’re always evaluating and reinvesting in our Cashback Bonus program so that we’re offering the most value to our cardmembers.”

To learn more about Discover’s Cashback Bonus program and to sign up for each offer, please visit Discover.com or call 1-800-DISCOVER.

About Discover

Discover Financial Services (NYSE: DFS) is a direct banking and payment services company with one of the most recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest card issuers in the United States. The company operates the Discover card, America’s cash rewards pioneer, and offers personal and student loans, online savings accounts, certificates of deposit and money market accounts through its Discover Bank subsidiary. Its payment businesses consist of Discover Network, with millions of merchant and cash access locations; PULSE, one of the nation’s leading ATM/debit networks; and Diners Club International, a global payments network with acceptance in more than 185 countries and territories. For more information, visit www.discoverfinancial.com.

BEAVERTON, Ore.  (Profitable.com)  Today, Jordan Brand, a division of NIKE, Inc., unveiled the AIR JORDAN 2011, the 26^th shoe in the AIR JORDAN franchise. The all-new AIR JORDAN 2011 not only remains the industry leader with several first-of-its-kind performance and design features for the Brand but also draws inspirational cues from the legacy of Michael Jordan and is designed to fit the needs of today’s elite athletes. The AIR JORDAN 2011 is one of the most technologically advanced performance shoes Jordan Brand has ever produced and will be available nationwide on Saturday, February 19 for a suggested retail price of $170.

The AIR JORDAN 2011 maintains the Brand’s dedication of producing the highest quality performance footwear by combining innovative technology and premium materials. Never before used interchangeable red and blue midsoles and premium handcrafted Patina leather make the AIR JORDAN 2011 one of the top performance basketball shoes offered today.

“The AIR JORDAN 2011 continues the franchise tradition of setting the benchmark for superior performance and design,” said Tinker Hatfield, Vice President, Special Projects and Creative Design for Nike Inc. “As a Brand we recognize that athletes want a shoe that is truly an extension of their various styles of play and efficiently responds to their individual and environmental cues.“

To emphasize Jordan Brand’s industry-leading footwear expertise and vision, the AIR JORDAN 2011 encourages today’s athletes to rethink performance. Through extensive research and multiple rounds of product testing the Brand saw the increasing need for footwear that could be customized to meet the needs of the world’s best athletes. For the player that needs to be quicker on court, the blue midsole incorporates heel and forefoot Zoom Air Units that provide an extra responsive ride. The ¾ length Air Unit and Cushlon midsole in the red midsole are built for players whose game is more explosive and need an extra cushioned ride.

Jordan Brand’s longstanding tradition of using premium materials is continued in the AIR JORDAN 2011 with the introduction of a new material that has never before been featured on a performance basketball shoe – handcrafted Patina leather. Each shoe is finished with a hand burnishing process, ensuring that no two shoes are exactly alike. The Elephant Print traction and constellation pattern not only draw tribute to the AIR JORDAN legacy, but also resonate with today’s consumer.

As such, legendary shoe designer Tinker Hatfield, Vice President of Special Projects/Design for NIKE, and Tom Loudecke, Senior Footwear Designer for Jordan Brand led a team of creatives who worked closely with Michael Jordan to create the AIR JORDAN 2011.

“Each year I challenge the Brand to push the envelope in all aspects of the creative process including design, technology and the overall performance of the shoe,” said Michael Jordan. “The AIR JORDAN 2011 is representative of where we are headed as a Brand in 2011 and beyond. With each passing year Jordan Brand will look to challenge the way the footwear industry and consumers think about performance, and consistently look to improve upon where we have already been.”

To celebrate the Year of the Rabbit, Michael Jordan’s birth year, Jordan Brand will be releasing a special edition AIR JORDAN 2011 YEAR OF THE RABBIT, which will be debuted by select members of Team Jordan during All-Star Weekend. The AIR JORDAN 2011 YEAR OF THE RABBIT will be available at select retailers in Los Angeles for $170 beginning Sunday, February 20 and in limited quantities in China starting Tuesday, February 1.

About Jordan Brand

A division of NIKE, Inc., Jordan Brand is a premium brand of footwear, apparel and accessories inspired by the dynamic legacy, vision and direct involvement of Michael Jordan. The Jordan Brand made its debut in 1997 and has grown into a complete collection of performance and lifestyle products. The Jordan Brand remains active in the community by donating a portion of its proceeds to Jordan Fundamentals, an education grants program for teachers.

For more information on Jordan Brand, visit www.Jumpman23.com.

CHICAGO  (Profitable.com)  As the economy gradually recovers, some mature workers are feeling more comfortable about retiring now compared to last year at this time. According to a new survey from CareerBuilder, 65 percent of workers age 60 plus said they are putting off retirement because they can’t afford to retire financially; down from 72 percent who said the same last year. The nationwide survey was conducted among more than 500 U.S. workers age 60 and up between November 15 and December 2, 2010.

More than one-in-four (28 percent) mature workers age 60 plus plan to retire within the next two years, while 27 percent are planning to retire in three to four years, and 18 percent in the next five to six years. Sixteen percent estimate it will be seven years or more before they can stop working, while one-in-ten workers (10 percent) don’t think they’ll ever be able to retire.

The primary drivers for postponing retirement are financial restraints, as indicated by 65 percent of respondents, and the need for health insurance and other benefits, as indicated by 58 percent of respondents. However, mature workers are staying on board at their companies for a variety of other reasons, including:  

• Enjoy their job (39 percent)
• Enjoy where they work (36 percent)
• Fear retirement may just be boring (26 percent)
• Enjoy feeling needed (14 percent)

“It’s encouraging to see that more workers have the option to retire if they want to, but there are still some who want to keep working at their companies for a variety of reasons,” said Rosemary Haefner, vice president of human resources at CareerBuilder. “Twenty-two percent of workers age 60 and up that we surveyed said they have asked their employer to stay longer with the company, while 29 percent of companies said they are open to keeping workers on board a little longer.”

PrimeCB.com, CareerBuilder’s job site for mature workers, offers tips for workers who are facing retirement decisions:

Get the facts – Make sure to have open communication with your HR department as you start planning for your retirement. They’ll be able to help guide you in what makes sense for your budgetary and benefits needs.

Consider part-time work – If you’re worried about keeping busy or making enough money after you retire, consider freelance or part-time work. Nearly half (47 percent) of workers age 60 and up surveyed said they planned to find a part-time job after retiring to stay active and help support their bank accounts.

Leverage your knowledge – If you’d like to postpone your retirement, see how you can use your vast experience and intellectual capital to contribute to the organization. Propose a mentorship program or lead training sessions on various topics so you can make yourself an even more valuable resource.  

Survey Methodology

This survey was conducted online within the U.S. by Harris Interactive© on behalf of CareerBuilder.com among 536 U.S. employees (employed full-time; not self-employed; non-government) ages 60 and over between November 15 and December 2, 2010 (percentages for some questions are based on a subset based on their responses to certain questions). With a pure probability sample of 536 one could say with a 95 percent probability that the overall results have a sampling error of +/- 4.23 percentage points. Sampling error for data from sub-samples is higher and varies.

About CareerBuilder®

CareerBuilder is the global leader in human capital solutions, helping companies target and attract their most important asset – their people. Its online career site, CareerBuilder.com®, is the largest in the United States with more than 23 million unique visitors, 1 million jobs and 32 million resumes. CareerBuilder works with the world’s top employers, providing resources for everything from employment branding and data analysis. More than 9,000 websites, including 140 newspapers and broadband portals such as MSN and AOL, feature CareerBuilder’s proprietary job search technology on their career sites. Owned by Gannett Co., Inc. (NYSE: GCI), Tribune Company, The McClatchy Company (NYSE: MNI) and Microsoft Corp. (Nasdaq: MSFT), CareerBuilder and its subsidiaries operate in the United States, Europe, Canada and Asia. For more information, visit www.careerbuilder.com.

MILWAUKEE  (Profitable.com)  Manpower Inc. (NYSE: MAN), world leader in innovative workforce solutions, will tomorrow participate in the CNBC live televised debate at the World Economic Forum 2011 Annual Meeting in Davos titled “The Future of Employment – The West isn’t Working,” where high-profile thought leaders will suggest actions to stem the tide of jobs losses. Globally, 30 million jobs have been lost since 2007, three-quarters of which have been from advanced economies. The debate will focus on what business, government and education can do to boost jobs in the face of a growing talent mismatch, global power shifts and the threat of a lost generation of workers.

Jeffrey A. Joerres, Manpower Inc. Chairman and CEO, will argue in favor of the motion “Education is Failing Industry,” in part two of the debate and will be challenged by Amy Gutmann, President of the University of Pennsylvania. Joerres will warn that, despite continuing high unemployment, the disparity between the skills taught by education institutions and those needed by business means western countries will find it increasingly difficult to source the critical talent they need.

“The pace of business and the pace of learning in the university systems have always been a point of contention and mismatch, but this mismatch now is more dramatic than ever before,” said Joerres. “The education system needs to instill attributes such as intellectual curiosity and lifelong learning, the qualities that make us human, at a young age because there are disruptions that will occur more frequently in the future. Individuals must have the agility in their learning, and there needs to be agility in the system to teach in order to compensate for those disruptions.”

The debate will be moderated by CNBC’s Maria Bartiromo and challengers include Mukesh Ambani, Chairman and Managing Director, Reliance Industries; Arianna Huffington, Co-founder and Editor-in-Chief, The Huffington Post; and Phillip Jennings, General Secretary, UNI Global Union. Front Row VIPs include Peter Loscher, President & CEO, Siemens AG; Min Zhu, Special Advisor, IMF; and Kiran Mazumdar-Shaw, Chairman & Managing Director, Biocon.

As talent replaces capital as the key competitive differentiator, the working age population in most markets shrinks, and emerging markets such as China, India and Brazil become the new global powerhouse, it is now essential to plug the gap between education and industry. Therefore, Manpower recommends that more emphasis should be placed on high-quality problem-solving education and taking “on the job” degrees, making these qualifications more aligned to the needs of their employer.

Manpower Inc. is proud to be a strategic partner of the World Economic Forum 2011 Annual Meeting. Jeff Joerres, Manpower Inc. Chairman and CEO; David Arkless, Manpower Inc. President of Corporate and Government Affairs; Francoise Gri, Manpower Inc. President of Southern Europe; and Jonas Prising, Manpower Inc. President of the Americas, are all participating in high-profile panels at this year’s annual forum. Manpower partners with WEF on several initiatives, and in 2010, Joerres co-chaired the World Economic Forum on Europe meeting, Arkless is Chair of the Global Agenda Council on Skills & Talent Mobility. For more information about Manpower’s presence at the World Economic Forum 2011 Annual Meeting, go to: www.manpower.com/press/wef2011.cfm. Joerres will also be sharing regular insight and expertise via Twitter on events in Davos and transformational implications for the world of work. Follow Joerres’ tweets at www.twitter.com/manpowerceo

About Manpower Inc.

Manpower Inc. (NYSE: MAN), world leader in innovative workforce solutions; creates and delivers services that enable its clients to win in the changing world of work. With over 62 years’ experience, Manpower offers employers a range of solutions and services for the entire employment and business cycle including permanent, temporary and contract recruitment; employee assessment and selection; training; outplacement; outsourcing and consulting. Manpower’s worldwide network of 4,000 offices in 82 countries and territories enables the company to meet the needs of its 400,000 clients per year, including small and medium size enterprises in all industry sectors, as well as the world’s largest multinational corporations. The focus of Manpower’s work is on raising productivity through improved quality, efficiency and cost-reduction across their total workforce, enabling clients to concentrate on their core business activities. Manpower Inc. operates under five brands: Manpower, Manpower Professional, Elan, Jefferson Wells and Right Management. More information on Manpower Inc. is available at www.manpower.com.

ATLANTA  (Profitable.com)  Based on the 3.6-liter, 345 horsepower (hp) 911 Carrera, the upcoming 911 Black Edition features a comprehensive list of standard equipment and will be available as a Coupe or Cabriolet and only in black. Exclusivity and price help make this new 911 Carrera distinctive as the 911 Black Edition will be limited to just 1,911 worldwide units. MSRP will be $81,300 for the Coupe and $91,300 for the Cabriolet, and they will be available in the spring of 2011.

The 911 Black Edition will only be available in black, with two paint choices: Solid Black or the optional Basalt Black Metallic, with highlights provided by the 19 inch 911 Turbo II two-color wheels, their dichroic effect complementing the discreet elegance of the exterior color. In addition, the rims provide an unobstructed view of the brakes’ black, four-piston aluminum monobloc fixed calipers.

Exclusive to the Black Edition, black lettering on the stainless steel door entry guards provides the first hint of the high-quality interior design and continues the exterior color scheme. Also included is a sport design steering wheel while the instrument cluster remains black. On the glove compartment lid, a badge testifies to the 911 Black Edition’s limited production run while the decorative molding on the dashboard, gear lever or selector and air vents provide a contrast with their aluminum look paint. The rear center console is painted in the exterior color.

An acoustic highlight of the 911 Black Edition’s additional equipment is the BOSE® Surround Sound-System that is now standard in the 911 Black Edition, along with the Porsche touch screen Communication Management (PCM) system, XM® Radio, XM NavTraffic and GPS based navigation.

All told, the 911 Black Edition represents an approximate $6,000 MSRP savings over a similarly equipped 911 Carrera.

The 911 Black Edition’s technology conforms to the Carrera standard: Under the rear lid lies the Carrera flat-six cylinder engine, producing 345 hp at 6,500 rpm from 3,614 cubic centimeters. Coupled with the six-speed manual gearbox, the Carrera achieves a top-track speed of 180 mph in both body versions. When fitted with the Porsche-Doppelkupplungsgetriebe (PDK) seven-speed double clutch transmission and Sport Chrono Plus Package, the Coupe can reach 60 mph in as little as 4.3 seconds, the Cabriolet in 4.5. Despite the impressive performance figures, fuel consumption remains moderate with EPA ratings of 19 mpg city, 27 highway, also with the PDK.

About Porsche Cars North America, Inc

A wholly owned, indirect subsidiary of Dr. Ing.h.c.F.Porsche, Porsche Cars North America, Inc. and its 197 dealers offer U.S. customers some of the most technically advanced and high-performance vehicles in the world. Porsche cars are synonymous with supreme quality accompanied by first-class customer treatment. Also, Porsche is fully and publicly committed to being a leader in significantly lowering emissions, and saving fuel.  The company’s guiding credo is “Porsche Intelligent Performance” and the goal is to prove that Porsche’s high performance and efficiency are not contradictory terms. A dramatic example of this is the highly-anticipated 918 Spyder — a super sports car that is also a planned plug-in hybrid. Of course this is nothing new for Porsche, which for 63 years has developed numerous technologies that have advanced vehicle performance, improved safety and spurred environmental innovations. Obviously, one expects such achievements from the most revered race car brand in the world — one that has accumulated more than 28,000 motorsport victories. Today, PCNA imports the cars that are the product of this great history, including the iconic 911 series, the renowned Boxster and Cayman mid-engine sports cars, the high-end Cayenne sport utility vehicles and the four-door Panamera Gran Turismo cars.

YONKERS, N.Y.  (Profitable.com)  In its first-ever Ratings of 3D TVs, ConsumerReports.org has found that the some of the best performing 3D-capable TVs were among the best overall HD performers.  The Panasonic VT20 and VT25 plasma models were among the best HD sets that ConsumerReports.org has ever tested. In addition to excellent HD performance, they displayed the least ghosting with 3D programming, and achieved the highest overall scores in Consumer Reports 3D TV Ratings.

The full report, which features Ratings of twenty 3D-capable TVs and more than 120 LCD and plasma HDTVs, is available online at www.ConsumerReports.org.

“TV prices continue to drop even on models with a 3D mode,” said Paul Reynolds, Electronics Editor of Consumer Reports.  ”Some of the models we tested performed exceptionally well in 2D mode so consumers may consider paying the premium for 3D-capability even if they do not plan on using the feature right now.”

Overall, most 3D sets were excellent or very good for HD.  The 3D-capable LCD models displayed realistic, three-dimensional depth but visible ghosting detracted from the 3D effect.  The Sony 3D TVs were best among the LCD models, but only when the viewer’s head was perfectly level.   In general, plasma sets exhibit less ghosting, which is when double images are visible even when wearing the  special 3D glasses needed to see 3D images.  

In addition to scores for HD and SD picture quality, viewing angle, and sound quality, the 3D TV Ratings chart includes a score for 3D effect, and identifies how many pairs of glasses that come with each model.  

Other things to consider with 3D TV

• 3D glasses are required.  Current 3D TVs require active-shutter glasses, which can be both uncomfortable and pricey, generally costing about $130 to $150 a pair.  Some 3D TVs come with one or two pairs but others don’t come with any.  ConsumerReports.org is beginning to test the first passive 3D TVs, which use lightweight, inexpensive, polarized 3D glasses, similar to those available at movie theaters.
• 3D content is still limited.  But more content, both 3D Blu-rays and 3D broadcasts, is on the way.  Dozens of new 3D Blu-ray titles are expected in coming months and current 3D channels such as ESPN 3D and DirecTVs n3D will soon be joined by 3Net, a 24/7 3D channel from Discovery, IMAX and Sony.  HBO and Vudu also recently added 3D content.
• When to buy.  3D TVs make the most sense for early adopters or those who don’t mind paying more for a new technology, or for those who are already in the market for a TV and who want to future-proof their purchase.  Those looking for the absolute best HD performance should also consider a 3D model, even if they don’t plan to use 3D immediately.  A 3D TV is also an option for photo and video enthusiasts who expect to purchase a 3D camera or camcorder, and who’d like to look at these images on a larger screen. But those who don’t need a new TV or who aren’t dying for the 3D experience should bide their time, as they’ll likely be rewarded with lower prices, more 3D content, and perhaps less-expensive, more comfortable glasses.  Whether buying now or buying later, it’s important for consumers to try-out 3D before buying a TV to make sure they are comfortable with the viewing experience.  

The complete feature report, “What’s new in TVs,” is currently available online at www.ConsumerReports.org and will be featured in the March 2011 issue of Consumer Reports available wherever magazines are sold on Tuesday, February 8th. It includes buying advice and Ratings of twenty 3D and more than 120 LCD and plasma TVs; an overview of different TV technologies and features such as LED backlights, 1080p resolution and 120HZ/240Hz; a listing of the most- and least-reliable TV brands; four unexpected ways to use a flat-panel TV; and an update on 3D glasses.  

MARCH  2011

The material above is intended for legitimate news entities only; it may not be used for advertising or promotional purposes. Consumer Reports® is published by Consumers Union, an expert, independent nonprofit organization whose mission is to work for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves.  We accept no advertising and pay for all the products we test. We are not beholden to any commercial interest. Our income is derived from the sale of Consumer Reports,® ConsumerReports.org® and our other publications and information products, services, fees, and noncommercial contributions and grants. Our Ratings and reports are intended solely for the use of our readers. Neither the Ratings nor the reports may be used in advertising or for any other commercial purpose without our permission. Consumers Union will take all steps open to it to prevent commercial use of its materials, its name, or the name of Consumer Reports.®

ATLANTA  (Profitable.com)  Equifax (NYSE: EFX) today announced that the latest version of its Equifax Mobile app is available for download on iPad™, iPhone® and iPod touch®.  The updated app now includes Equifax Places enabling users to use their GPS location to see credit and fraud averages by zip code, anywhere in the United States.  Coming in February, Equifax Mobile app users will be able to access their credit scores.  Equifax monitoring product subscribers can also protect the power of their credit and identity on-the-go with real-time access to their credit file, including the ability to lock and unlock their Equifax Credit Report™.  

Equifax Mobile App Key Features:

• Equifax Places*
  • Equifax Credit Rankings™ – Credit averages such as total debt, utilization, and late payments
  • Equifax Fraud Index™ – Frequency of fraud by age, gender, income, and credit score
• Equifax Credit Report Control™ – Ability to lock and unlock your Equifax Credit Report**
• Equifax Web Detect™ – Find out if your sensitive personal information is found on suspected Internet trading sites***
• Alerts of key changes to your Equifax, Experian or TransUnion credit files (e.g. account balance increase/decrease, activity on dormant accounts, new account openings)

For more information about Equifax Mobile, visit www.equifax.com/mobile, or to download the free Equifax Mobile app, visit the App Store(SM) at http://itunes.apple.com/us/app/equifax-mobile/id347634120.

About Equifax

Equifax empowers businesses and consumers with information they can trust. A global leader in information solutions, we leverage one of the largest sources of consumer and commercial data, along with advanced analytics and proprietary technology, to create customized insights that enrich both the performance of businesses and the lives of consumers.

With a strong heritage of innovation and leadership, Equifax continuously delivers innovative solutions with the highest integrity and reliability. Businesses – large and small – rely on us for consumer and business credit intelligence, portfolio management, fraud detection, decisioning technology, marketing tools, and much more. We empower individual consumers to manage their personal credit information, protect their identity, and maximize their financial well-being.

Headquartered in Atlanta, Georgia, Equifax Inc. operates in the U.S. and 14 other countries throughout North America, Latin America and Europe. Equifax is a member of Standard & Poor’s (S&P) 500(R) Index. Our common stock is traded on the New York Stock Exchange under the symbol EFX.

* Equifax Places is free to use and does not require an Equifax membership.

** Locking your credit file with Equifax Credit Report Control will prevent access to your Equifax credit file by certain third parties, such as credit grantors or other companies and agencies. Credit Report Control will not prevent access to your credit file at any other credit reporting agency, and will not prevent access to your Equifax credit file by companies like Equifax Personal Solutions which provide you with access to your credit report or credit score or monitor your credit file; Federal, state and local government agencies; companies reviewing your application for employment; companies that have a current account or relationship with you, and collection agencies acting on behalf of those whom you owe; for fraud detection and prevention purposes; and companies that wish to make pre-approved offers of credit or insurance to you. Requires active subscription to eligible Equifax monitoring product.

*** WebDetect scans thousands of internet sites where consumers’ personal information is suspected of being bought and sold, and is constantly adding new sites to those it searches. However, the internet addresses of these suspected internet trading sites are not published and frequently change, so there is no guarantee that WebDetect is able to locate and search every possible internet site where consumers’ personal information is at risk of being traded. Requires active subscription to eligible Equifax monitoring product.

Apple, the Apple logo, iPhone, iPod touch, and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries. iPad is a trademark of Apple Inc. App Store is a service mark of Apple Inc.

CHICAGO and NEW YORK  (Profitable.com)  “As companies move from a ‘survival’ mentality to focus on growth and longer-term investment, many are finding that they need to revaluate their CEO,” says Stephen A. Miles, Vice Chairman of Heidrick & Struggles and head of the firm’s Leadership Advisory Services. “The new reality of post-crisis leadership – driven by a greater understanding of risk and the interconnectedness of the global economy – requires an evolving set of skills.

“Boards of directors are demanding that their CEO possess particular qualities to help lead their companies into the new era. Our experience coaching CEOs and advising boards around the globe shows that companies are willing to make a bold change at the top, even if that means having to go to the external market and search for a new chief executive. We anticipate this trend will continue through 2011 and into 2012, unless there is another catastrophic event to send companies back into survival mode.”

“Shared Norms for the New Reality” is the theme of this year’s World Economic Forum Annual Meeting, which begins next week in Davos, Switzerland.

7 CEO Skills Needed for the “New Reality”

“To arm themselves for growth, boards are looking for seven specific criteria in their potential CEOs,” says Mr. Miles. Those criteria are:

1. Can stand up to a “stress test” – “Just as financial institutions were stress tested to show the strength of their balance sheets, leaders also need to be stress tested. How has the CEO candidate held up under sudden pressure? What serious challenges – bankruptcy, regulatory action, etc. – has the potential CEO had to work through in his career? These types of events typically reveal character and capabilities. As we have seen in the past few years, many CEOs who thrive during long bull markets are not up to meet real challenges, while others rise to the occasion. Boards are looking to bet on leaders who have been tested and have demonstrated that they can thrive and even flourish when the chips are down.”

2. Possessing a keen “risk radar” – “The leader must be able to get the whiff of smoke before it is a forest fire. CEOs today need to use Socratic leadership to ask questions and test people and the organization. They must have the acumen and sense to know when something seemingly innocuous actually can carry catastrophic risk for the company.”

3. Being immersed in the global geopolitical ecosystem – “It is no longer satisfactory to ‘grow up’ in a single company and single industry, and nor can CEOs delegate the delicate task of managing their company’s governmental relations. Boards are looking for leaders who are connected to a much broader ecosystem that includes government leaders, regulators from around the world, special interest groups, activist shareholders, and peers across industries. CEOs must work across company lines, across industries, and across cultures in order to represent their company in a meaningful way.”

4. Willingness to scrap old business models – “Business models in every industry are changing and require leaders who are willing to ‘experiment’ and throw away ‘the way things have always been done’:

• “In the pharmaceutical industry, there is a tectonic shift in their definition of ‘customer’: it is moving away from doctors and toward procurement and/or hospital administrators.
• “In technology, we see the transition from packaged programs to cloud-based computing and ‘apps,’ which are moving from mobile devices and onto computers next.
• “In the airline industry, there is the shift in the carriers from ‘selling seats’ to more of a merchandising approach where you can shop for your ticket, get an upgrade, buy your baggage allowance, get a meal, book your hotel, and rent a car – all in one bundled package.
• “In the petroleum industry, leaders must consider the rising nationalism in countries and the focus on national oil companies, and they must be able to articulate a value proposition that makes sense for that country if they seek to enter that market.
• “In publishing, the death knell has been put on pause with the invention of the iPad and other mobile devices; the publishing industry has a chance of rebirth in the digital age – if they can adapt to this new reality.”

5. Being able to innovate their way into productivity gains – “As companies begin hiring again in 2011 and 2012, productivity gains will be harder to achieve. It will be critical for leaders to develop their own innovation engines to create opportunities to compete and in some instances defend their positions. While Apple is the poster child for innovation, this isn’t just about the technology sector. Leaders across all industries must figure out how to invent – this is how they will separate themselves from the herd.”

6. Taking governance seriously – “Both boards of directors and external constituencies such as politicians, activist shareholders, and regulators have been empowered by the crisis and are intolerant of any sense of imperial leadership. They are willing to take any leader on and make an example of them. CEOs must embrace governance in an open and transparent manner in order to effectively manage these constituencies.”

7. Having a “purpose” – “The simple yet powerful notion of ‘the profit motive’ is not good enough anymore for these same constituencies. People are sick of the corporation-as-parasite extracting value from whatever it touches. CEOs need to think about symbiotic relationships that still allow them to run profitable and sustainable corporations that also have a broader purpose for all of their stakeholders.”

“The CEO that is needed today is much bigger than an operations or finance master. A re-thinking of globalism, technology, and customers – as well as an acute consciousness of how stress and risk can affect corporate viability – is driving real changes in what it takes to thrive as a corporate chief.”

For more information, or to speak with Stephen Miles, please contact Davia Temin or Suzanne Oaks of Temin and Company at 212-588-8788 or news@teminandco.com.

Stephen A. Miles is a Vice Chairman of Heidrick & Struggles. With more than 15 years of experience in top-level succession planning, he runs the firm’s Leadership Advisory Services and is also a member of Heidrick & Struggles’ CEO & Board Practice.

About Heidrick & Struggles

Heidrick & Struggles International, Inc., (Nasdaq: HSII) is the leadership advisory firm providing senior-level executive search and leadership consulting services, including succession planning, executive assessment and development, talent retention management, transition consulting for newly appointed executives, and M&A human capital integration consulting. For almost 60 years, we have focused on quality service and built strong leadership teams through our relationships with clients and individuals worldwide. Today, Heidrick & Struggles’ leadership experts operate from principal business centers in North America, Latin America, Europe and Asia Pacific. For more information about Heidrick & Struggles, please visit www.heidrick.com.

CHICAGO   (Profitable.com)  The private label market has enjoyed sales growth in recent years that isn’t likely to decrease in the near future. Private label companies continue to introduce better-for-you products and more attractive packaging, all while being easier on consumers’ pockets. Their efforts seem to be working, since recent Mintel research found that 44% of grocery shoppers believe store brand products are of better quality today than they were five years ago.

Moreover, 39% of respondents who identify themselves as the primary grocery shopper of their household say they would recommend a store brand product. Meanwhile, 34% say they don’t feel like they’re giving anything up (such as flavor or prestige) by using store brands. Only 19% believe it’s worth paying more for name brand products.

“With the exceptions of drinks and personal care products, most consumers believe that private label options are of equal quality to nationally-branded products,” says Fiona O’Donnell, senior analyst at Mintel. “The lack of perceived difference can be attributed, in part, to the fact that many retailers have introduced premium private label products in recent years that rival their branded counterparts in flavor and nutritional value, as well as the packaging design and shelf placement.”

In fact, 62% of consumers believe there’s no difference in quality between name and store brand dairy products. Similarly, 61% say there is no difference when it comes to canned or shelf-stable food products and 56% think private label and name brand household cleaners are of equal quality.

“Private label brands are overcoming the stigma once associated with ‘generic’ products,” adds Fiona O’Donnell. “Even though the recession has ended, and consumers may be in a better position financially to return to name brands, it’s likely that many will continue to buy store brand staples that are of equal quality.”

According to Mintel, 60% of primary grocery shoppers usually or sometimes purchase private label bread or baked goods and 58% usually or sometimes purchase store brand cheese.

About Mintel

Mintel is a leading global supplier of consumer, product and media intelligence. For more than 38 years, Mintel has provided insight into key worldwide trends, offering exclusive data and analysis that directly impacts client success. With offices in Chicago, New York, London, Sydney, Shanghai and Tokyo, Mintel has forged a unique reputation as a world-renowned business brand. For more information on Mintel, please visit www.mintel.com. Follow Mintel on Twitter: http://twitter.com/mintelnews

SEATTLE  (Profitable.com)  Windstar Cruises, which operates a three-ship fleet of luxury yachts that explore hidden harbors and secluded coves of the world’s most treasured destinations, explores the most romantic ports of Italy and offers special fares with shipboard credit on select sailings.

From classical Rome to the magic of Venice, Windstar’s voyages around Italy allow guests to experience the rich history, beauty, art and architecture of some of the world’s most enchanting places.  Selected sailings feature special fares and shipboard credit of up to $1,000.

Windstar’s featured Italy sailings include:

• 7-Day Rome to Rome voyage on Wind Surf departs May 15, 2011, and visits Ischia, Italy; Capri, Italy; Amalfi, Italy; Sorrento, Italy; Ajaccio, Corsica; and Livorno, Italy from $2,299 per person, double occupancy.
• 7-Day Rome to Venice voyage on Wind Surf departs June 4, 2011, and visits Capri, Italy; Messina, Italy; Kotor, Montenegro; Dubrovnik, Croatia; and Hvar, Croatia from $2,399 per person, double occupancy.
• 7-Day Venice to Rome voyage on Wind Surf departs June 11, 2011, and visits Rovinj, Croatia; Korcula, Croatia; Dubrovnik, Croatia; Messina, Italy; and Sorrento, Italy from $2,499 per person, double occupancy.
• 7-Day Rome to Nice on Wind Surf departs June 18, 2011, and visits Portoferraio, Italy; Porto Rotondo (Sardinia), Italy; Port Vecchio, Corsica; Livorno, Italy; Portofino, Italy; and Monte Carlo, Monaco from $2,499 per person, double occupancy.
• 7-Day Venice to Venice on Wind Star departs July 23, 2011, and offers an overnight in Venice then sails to Dubrovnik, Croatia; Korcula, Croatia; Trogir, Croatia; and Rovinj, Croatia from $2,999 per person, double occupancy.

Rates listed are per person, US dollars, cruise only, and include non-discountable amounts. Shipboard credit offer is $600 ($300 per person, maximum $600 per stateroom) for Category B and A staterooms and $1,000 ($500 per person, maximum $1,000 Wind Surf only) for suites. Taxes ($35-$300 per person) are additional. New bookings only. Offer expires February 28, 2011. Offer may not be combinable with any other pricing or shipboard credit offers. Shipboard credit may not be used towards gratuities or casino, has no cash value, and unused portions will be forfeited at the end of the cruise. Offer is capacity controlled and may be withdrawn or modified at Windstar’s discretion at any time. Cancellation penalties may apply, please see brochure for details. Certain restrictions apply.

About Windstar Cruises

Windstar Cruises operates three sailing yachts known for their pampering without pretense and their ability to visit the hidden harbors and secluded coves of the world’s most treasured destinations.  Carrying just 148 to 312 guests, the luxurious ships of Windstar cruise to nearly 50 nations, calling at 100 ports throughout Europe, the Caribbean and the Americas. For more information including rates and itineraries contact a professional travel agent or call Windstar at 1-800-258-7245.  Visit Windstar Cruises online at www.windstarcruises.com.

Windstar is a division of Ambassadors International Cruise Group, LLC, a wholly-owned subsidiary of Ambassadors Cruise Group, LLC.

FOUNTAIN VALLEY, Calif.  (Profitable.com)  Hyundai Motor America sets the stage for its Super Bowl advertising with an integrated marketing campaign kicking off at the AFC Championship game on Sunday, Jan. 23. All-new spots airing in-game will run as an unbranded, viral campaign breaks online, with print, digital and direct marketing elements rounding out the 360-degree program which builds over two weeks and culminates on Super Bowl Sunday. Two of Hyundai’s four 30-second in-game spots will highlight the all-new 2011 Hyundai Elantra with the theme: “Snap Out of It.” Two additional spots will feature the hot-selling 2011 Sonata. Hyundai Motor America’s agency of record, Innocean Worldwide Americas, developed the new campaign.

Hyundai’s “Snap Out of It” campaign addresses years of consumer complacency towards the compact car segment.  Through a series of shorts that parody the history of compact car advertising, Hyundai tells the story of the hypnotized consumer mindset, conditioned to purchase compact cars for practicality and reliability, regardless of their uninspired design and limited innovation. Enter the all-new 2011 Elantra, a no-compromise alternative that finally screams “Snap Out of It” in an effort to deprogram those in the compact car trance.

Hyundai’s 2011 Super Bowl advertising blitz goes beyond television to include an unbranded, viral campaign through the integration of 10 online spots that reinforce the “Snap Out of It” theme. The online short films discuss the “conspiracy” behind compact car hypnosis and invoke consumer curiosity, generating buzz-building momentum leading up to the Super Bowl. Each of the viral shorts, filmed to look like consumer-generated content or documentary style, direct viewers to a different, unbranded microsite discussing the compact car conspiracy. These short films nor the microsites will not be branded or identified until Super Bowl Sunday, and Hyundai will reserve at least two “Snap Out of It” ads to premier in the Big Game.  

“Over the years the Super Bowl has provided a great avenue for us to reach a significant audience, and this year we are expanding that reach by jumpstarting the campaign two weeks early during the AFC Championship game,” said John Krafcik, president and CEO, Hyundai Motor America.  ”Having a fully integrated campaign leading up to the Big Game next month will allow us to build a story that makes a dramatic statement befitting a break-through car like the all-new Elantra, which gives consumers license to expect more from the compact segment.”

This year marks Hyundai’s fourth consecutive as a Super Bowl advertiser, with three in-game ads planned for Super Bowl Sunday, though this is the first time Hyundai has tied its “Big Game” strategy to a program beginning during the divisional championships. To view Hyundai’s AFC ads, please visit, www.hyundainews.com/Media_Kits/Video_Clips/.

The 2011 Elantra sets the bar in the compact sedan category offering modern design, outstanding fuel economy, loads of comfort and convenience features at a low starting price of $14,830. Powered by an all-new 1.8-liter “Nu” engine, the fifth generation Elantra boasts best-in-class standard fuel economy of 40 mpg highway. Elantra also continues to lead the industry in standard advanced safety technologies including a new Vehicle Stability Management (VSM) system to optimally manage Electronic Stability Control (ESC). Even with game-changing performance and safety features, the Elantra does not scrimp on design. It offers a “class-above” mid-size car interior volume and mirrors the fluidic sculpture design of its award winning sibling, the all-new Sonata.

Hyundai Motor America

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty and 5-years of complimentary Roadside Assistance.

Journalists are invited to visit our news media web site: www.hyundainews.com

WASHINGTON  (Profitable.com)  As soon as they hit the market, foreclosed homes of all sizes and prices are quickly snapped up by buyers because of their irresistible deals. In today’s flat real estate market, buyers can purchase move-in ready homes at significantly reduced prices. Hudson & Marshall will auction nearly 200 banked-owned homes January 25th-29th in the Washington, DC area, Baltimore, Richmond and Norfolk.

“Over the past few years, due to the economic downturn, Hudson & Marshall has seen more move-in ready foreclosures hitting the real estate market. These homes are particularly popular with first-time homebuyers or buyers looking to trade up for a larger home because of their pricing,” said Dave Webb, principal, Hudson & Marshall.

The National Association of Realtors found foreclosures accounted for two-thirds of the distressed sales and sold at an average discount of 15% in November 2010. NAR also reported short sales were discounted 10% in comparison with traditional home sales.

All properties auctioned by Hudson & Marshall come with an insurable title and are sold “as-is,” and buyers should inspect properties before placing any bids. For homes being auctioned in DC, Maryland and Virginia, buyers will be required to make a cash or certified check deposit of $2,500 for each property for which they are the winning bidder.

Homes may be viewed during the open house scheduled January 22nd and January 23rd  from 1:00 p.m.-3:00 p.m. or by contacting listing agents to schedule appointments. Complete property details and additional information may be found at  www.hudsonandmarshall.com or by calling 866-539-4172.

Hudson & Marshall will auction the homes on the following dates:

January 25th–Norfolk  (52 homes)-7:00 p.m.-Norfolk Marriott Chesapeake

January 26th–Richmond (35 homes)-7:00 p.m.-Hilton Garden Inn Richmond Innsbrook

January 27th–Baltimore (34 homes)-7:00 p.m.-Holiday Inn BWI International Airport

January 29th-Washington, DC area (60 homes)-11:00 a.m.-Sheraton Premiere Tysons Corner

Prior to auction, buyers can purchase property online by visiting the website and clicking on the Bid-Now icon. Sellers typically respond to offers within 24 hours. This is a reserve auction, which means sellers have the right to accept, reject or counter any bid; however, in past auctions conducted by Hudson & Marshall, the majority of offers have been accepted. Having sold over 80,000 homes for sellers in the past ten years, Hudson & Marshall, Inc. is the most experienced, trusted leader in the REO auction industry. The company’s accelerated sales process enables it to swiftly and efficiently sell large volumes of property in a way that minimizes expenses for sellers and maximizes return. Over the past five years alone, Hudson & Marshall’s total sales have topped $3.5 billion and the company anticipates selling another 15,000 homes in 2011.

About Hudson & Marshall of Texas, Inc.

H&M is America’s Premier Auction Authority. Our 45-year history combined with our continued process enhancements have allowed us to become one of the largest and most respected real estate auction firms in the United States. H&M has set the standard as a full service auction company and continues to consistently raise the bar for our industry. Our number one priority is to provide top-quality service to our customers. Buyers know they can count on H&M to provide value and service from the initial property offering through the closing process. This same approach provides sellers with a one stop single solution to the disposition of real estate assets. Sellers particularly appreciate H&M’s streamlined approach that handles their assets from marketing through closing and funding. The H&M process allows the seller to minimize expenses and maximize return. H&M has assisted clients ranging from individuals to large, medium, and small corporations, government agencies, and financial institutions. Since 1999, H&M has sold and closed over 80,000 homes throughout the country. See more about H&M at www.hudsonandmarshall.com.

WASHINGTON  (Profitable.com)  At an event today in Washington D.C., Walmart, the nation’s largest grocer, today unveiled a comprehensive effort to provide its customers with healthier and more affordable food choices. The company was joined by First Lady Michelle Obama as it outlined the five key elements of the program including:

1. Reformulating thousands of everyday packaged food items by 2015 by reducing sodium 25 percent and added sugars 10 percent, and by removing all remaining industrially produced trans fats. The company will work with suppliers to improve the nutritional quality of national food brands and its Great Value private brand in key product categories to complete the reformulations;
2. Making healthier choices more affordable, saving customers approximately $1 billion per year on fresh fruits and vegetables through a variety of sourcing, pricing and transportation and logistics initiatives that will drive unnecessary costs out of the supply chain. Walmart will also dramatically reduce or eliminate the price premium on key “better-for-you” items, such as reduced sodium, sugar or fat products;
3. Developing strong criteria for a simple front-of-package seal that will help consumers instantly identify truly healthier food options such as whole grain cereal, whole wheat pasta or unsweetened canned fruit;  
4. Providing solutions to address food deserts by building stores in underserved communities that are in need of fresh and affordable groceries; and
5. Increasing charitable support for nutrition programs that help educate consumers about healthier food solutions and choices.

“No family should have to choose between food that is healthier for them and food they can afford,” said Bill Simon, president and CEO of Walmart U.S. “With more than 140 million customer visits each week, Walmart is uniquely positioned to make a difference by making food healthier and more affordable to everyone. We are committed to working with suppliers, government and non-governmental organizations to provide solutions that help Americans eat healthier and live a better life.”

This program builds on the success of the First Lady’s “Let’s Move” campaign to make healthy choices more convenient and affordable for families and is consistent with Walmart’s commitment to lead on social issues that matter to its customers.

“We applaud First Lady Michelle Obama’s leadership and commitment to this important cause,” said Leslie Dach, executive vice president of corporate affairs at Walmart. “Few individuals have done more to raise awareness of the importance of healthier habits—especially among children—than she has. She was a catalyst that helped make today’s announcement a reality and her spirit of collaboration made our commitment to bring better nutrition to kitchen tables across this country even stronger.”

Walmart will reformulate key product categories of its Great Value private brand and collaborate with suppliers to reformulate national brands within the same categories by 2015. The effort is designed to help reduce the consumption of sodium, sugar and trans fats, which are major contributors to the epidemic of obesity and chronic diseases in America today, including high blood pressure, diabetes and heart disease.  The reformulation initiative includes three components:

• Reduce sodium by 25 percent in a broad category of grocery items, including grain products, luncheon meats, salad dressings and frozen entrees;
• Reduce added sugars by 10 percent in dairy items, sauces and fruit drinks; and
• Remove all remaining industrially produced trans fats (partially hydrogenated fats and oils) in all packaged food products.  

As its suppliers make choices on reformulating their products beyond the Walmart supply chain, the company expects millions of Americans to benefit whether they shop at Walmart or not.

“Our customers tell us they want a variety of food choices and need help feeding their families healthier foods.  At Walmart, we are committed to doing both,” said Andrea Thomas, senior vice president of sustainability at Walmart. “We support consumer choice, so this is not about telling people what they should eat. Our customers understand that products like cookies and ice cream are meant to be an indulgent treat. This effort is aimed at eliminating sodium, sugar and trans fat in products where they are not really needed.”

“I applaud Walmart for moving the food industry in a healthier direction,” said Michael F. Jacobson, executive director of the nonprofit Center for Science in the Public Interest. “Walmart’s action should virtually eliminate artificial trans fat and significantly reduce salt in packaged foods, and, most importantly, prevent thousands of fatal heart attacks and strokes each year.”

Walmart’s everyday low price business model will help make healthier food more affordable. The company will take a number of steps to provide customers even more savings on fresh produce through a variety of sourcing, pricing and transportation and logistics initiatives that will drive efficiencies throughout the supply chain and further reduce unnecessary costs. For example, one initiative will establish more direct relationships with farmers, which typically results in additional income for farmers and lower and more consistent prices for customers.

“If we are successful in our efforts to lower prices, we believe we can save Americans who shop at Walmart approximately $1 billion per year on fresh fruit and vegetables,” Thomas said.

Walmart will also dramatically reduce or eliminate the price premium on “better-for-you” options such as reduced sodium, sugar or fat on products from the same manufacturer.

“Our customers often ask us why whole wheat pasta sometimes costs more than regular pasta made by the same manufacturer,” added Thomas. “We will use our size and scale to reduce the price premium on these types of products whenever possible because customers shouldn’t have to pay more to eat healthier. Customers should be able to choose knowing the biggest difference in these products is not the price, but rather that one is better for you.”

In addition, Walmart will develop a simple front-of-package seal in conjunction with health organizations to help customers identify healthier food for their families. The seal will be supported by a nutritious food standard designed to increase vitamins, minerals, whole grains, fruits and vegetables in food products, while limiting saturated fats, sodium and added sugars.

Later this year, Walmart will add this seal to its private branded food products that meet the strong criteria and will also offer the seal to its suppliers for their products that qualify shortly thereafter. This effort will complement the front-of-package nutrition labeling system already being discussed by the food industry.

“The simple front-of-package seal will apply to a small number of healthier products and give customers an easy way to instantly identify food options that are better for them and save them time when shopping our stores,” Thomas said.

Simon added: “We are committed to working collaboratively and in partnership with our suppliers in order to make this initiative a success. Many of them are already exhibiting strong leadership in this area and together we can have an enormous impact on the health and well being of our customers and their families.”

The company has also made it a business priority to find innovative ways to provide fresh and affordable groceries to people in urban and rural communities across America that are living in food deserts.

“As we continue to expand in the U.S., we are focused on developing new formats and new approaches that will offer underserved communities fresh and affordable food options where they are needed most,” Simon said.

Last year, Walmart and the Walmart Foundation launched a $2 billion effort to help fight hunger through 2015 by donating fresh, nutritious foods to food banks across the nation. This year the company will increase charitable support for food and nutrition programs by funding education efforts that teach consumers about healthier food options. The Walmart Foundation recently awarded Share Our Strength, a national organization dedicated to providing children facing hunger with nutritious food, a $1.5 million grant to fund the expansion of the “Cooking Matters” and launch of the “Shopping Matters” nutrition education programs.

Walmart will work with the Partnership for a Healthier America, a non-partisan convener of private-public sector efforts to solve the nation’s obesity challenge, as part of its commitment to accountability and transparency.

For more information visit: www.walmartstores.com/healthierfoods.

About Walmart

Wal-Mart Stores, Inc. (NYSE: WMT), or “Walmart,” serves customers and members more than 200 million times per week at more than 8,700 retail units under 59 different banners in 15 countries. With fiscal year 2010 sales of $405 billion, Walmart employs more than 2 million associates worldwide. A leader in sustainability, corporate philanthropy and employment opportunity, Walmart ranked first among retailers in Fortune Magazine’s 2010 Most Admired Companies survey. Additional information about Walmart can be found by visiting www.walmartstores.com and on Twitter at http://twitter.com/walmart. Online merchandise sales are available at www.walmart.com and www.samsclub.com.

CARLSBAD, Calif.  (Profitable.com)  Callaway Golf Company (NYSE: ELY) today announced the February 18 retail availability of the new Callaway® RAZR X™ line of irons, which includes the RAZR X, RAZR X Tour and RAZR X Forged irons. Callaway’s new RAZR platform of products represents the Company’s most premium technology offerings, and the RAZR X line has been designed to provide consistent distance and accuracy through the set for tighter shots, shorter putts and lower scores.

The new RAZR X and RAZR X Tour irons feature Callaway’s proprietary RAZR Technology, which shifts the center of gravity lower and deeper in the clubhead, offering increased shot-making from more places on the course. Extensive player research has shown that golfers tend to strike the ball lower on the clubface and these irons are designed for optimal performance on such shots. Both the RAZR X and RAZR X Tour irons also contain Callaway’s Variable Face Thickness Power System, with a fully integrated clubface/undercut cavity system that enables the Company’s engineers to precisely position mass properties and design the face of each individual iron for maximum ball speeds on all shots.  

“RAZR Technology is a breakthrough in iron design for Callaway Golf,” said Alan Hocknell, Vice President of Research & Development, Callaway Golf. “Most irons today are designed for one specific performance benefit—distance, forgiveness or feel—but RAZR Technology allowed our engineers to combine distance, accuracy and workability all into a new, complete package.”

“In the RAZR X Iron, we’ve created the ideal iron for golfers looking to make the jump from being a high handicap to a single digit player,” Hocknell said. “RAZR technology allowed us to build this iron with distance and forgiveness in mind, but with the versatility and look of a traditional thin sole iron. RAZR X irons are also available in multiple set options that allow golfers to integrate the new RAZR X hybrids into the lower end of their set where consistency may begin to drop off.”

RAZR X Tour Irons offer a more compact head shape with less offset and a thinner topline for the workability and sleek look preferred by better players. In addition to the benefits of RAZR Technology, the RAZR X Tour irons also deliver the incredible feel at impact that Callaway irons have become known for.  

The new RAZR X Forged irons are made of forged 1020 Carbon Steel to produce a soft feel and responsive feedback. The Tour-inspired head shape now features a higher, squared-off toe with a sharper leading edge, as well as a thin top line, narrow sole and short blade length. With Callaway’s Tour CC Grooves, the RAZR X Forged irons provide elite golfers with increased spin for aggressive shot-making. Introduced on professional tours around the world late in the 2010 season, the RAZR X Forged irons are already in the bags of some of the game’s elite players.

“In designing the RAZR X Tour and RAZR X Forged irons, we incorporated feedback from accomplished golfers and even Tour Professionals like Phil Mickelson,” Hocknell added. “The RAZR X Tour irons are designed for low-to-mid handicap players in search of the next-generation of playability and workability. The RAZR X Forged irons are truly Tour-inspired and utilize our Triple Net Forging process for a superior feel and look. They have the same high-performance grooves found in the winning irons at the 2010 Masters and U.S. Open.”

Callaway’s new RAZR X and RAZR X Tour Hybrids feature a large sweet spot and were inspired by prototype models developed with and for Callaway Staff Professional Phil Mickelson. The standard model RAZR X Hybrid has a clubface with a Zero Roll Design, producing higher launch angles on shots hit low on the face for greater distance and soft landings on the green. The standard model also features an offset hosel to provide a confidence-inspiring look at address and assist in squaring the clubface at impact. The Tour model has less offset to enhance workability. The new product introduction retail price for individual RAZR X and RAZR X Tour hybrids is $159, and they also arrive at retail on February 18.

All three RAZR X iron models will be available at retail on February 18. The new product introduction retail price for RAZR X irons is $699 with steel shafts and $899 with graphite shafts. An integrated set of RAZR X irons with steel shafts and two RAZR X hybrids is $799, while an integrated set of RAZR X irons with graphite shafts and two RAZR X hybrids is $899.

The new product introduction retail price for RAZR X Tour irons is $799 for a set with steel shafts. A custom order of an integrated set that includes RAZR X Tour irons and two RAZR X Tour hybrids with graphite shafts is $899.

The new product introduction retail price for RAZR X Forged irons is $899 (steel shafts). Graphite shaft sets are available as a custom order. A custom order of an integrated set that includes RAZR X Forged irons and two RAZR X Tour hybrids with graphite shafts is $999.

For more information on these products and Callaway Golf’s complete lineup of equipment, footwear and accessories, please visit www.callawaygolf.com. High-resolution images of all products are available for immediate download via the Media Center portion of Callaway Golf’s website: www.callawaygolf.com/Global/en-US/MediaCenter.html.

About Callaway Golf

Through an unwavering commitment to innovation, Callaway Golf Company (NYSE: ELY) creates products and services designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf apparel, footwear and accessories, under the Callaway Golf®, Odyssey®, Top-Flite®, and Ben Hogan® brands in more than 110 countries worldwide. For more information please visit www.callawaygolf.com or shop.callawaygolf.com.

NEW YORK  (Profitable.com)  Deloitte predicts a significant consumer and enterprise shift away from the desktop and laptop personal computer (PC) in favor of mobile devices like smartphones, tablets and netbooks in its forecast of top trends for the technology sector in 2011, released today.

“The last year has seen the market explode with a number of powerful alternatives to the traditional PC, and they are well-suited for an already mobile and always-connected U.S. population,” said Eric Openshaw, vice chairman and technology sector leader, Deloitte LLP. “Driven by high demand on the consumer side and the ever-increasingly distributed workforce, the enterprise will embrace mobile computing platforms in a big way. Online privacy is no longer a major barrier to adoption as companies proactively manage security policies to ensure the corporation is safely Web-enabled around the clock regardless of location or device.”

Among Deloitte’s top forecasted technology trends for 2011, highlights include:

More than half of all computers aren’t computers anymore

In 2011, more than 50 percent of computing devices sold globally will be smartphones, tablets and non-PC netbooks, breaking the PC’s decades-long market dominance. Unlike the 2009 netbook phenomenon, where buyers chose machines that were essentially less powerful versions of traditional PCs, the 2011 computing market will be dominated by devices that use different processing chips and operating systems than those used for PCs over the past 30 years. This shift represents a tipping point as we move from a world of mostly standardized PC-like devices to a far more heterogeneous environment.

Tablets in the enterprise: more than just a toy

In 2011, enterprises will purchase more than 25 percent of all tablet computers, a figure that is likely to increase in 2012 and beyond. Although some commentators view tablets as underpowered media-consumption toys suitable only for consumers, more than 10 million of these devices will likely be purchased by enterprises in 2011. Consumer demand for tablets is expected to remain strong; however, enterprise demand is likely to grow even faster, although from a lower base.

Operating system diversity: no standard emerges on the smartphone or tablet

By the end of 2011, no operating system will take control of the fast-growing non-PC computing market, which includes smartphones and the new generation of tablets. Some operating systems will capture more than a 5 percent share, but no single player will have yet become the de facto standard, as seen in previous computing ecosystems. Being the dominant operating system provider for the non-PC market will be a tremendous prize; however, it’s unlikely that a winner will emerge before the end of 2011.

Online regulation ratchets up, but cookies live on

Media criticism of online privacy will continue in 2011; however, legislative and regulatory changes that impact the way websites gather, share, and exploit user information will be minor. Cookies, which are the small files of personal information that websites create on a visitor’s computer, are very likely to remain core to the online user experience. While new online privacy legislation is expected to be modest, the online industry will likely become far more proactive when tackling privacy issues — expanding their efforts to influence legislation and increasing their level of self-regulation with the goal of avoiding new legislation altogether.

Note to Editors

For a full copy of the report, please contact Anisha Sharma at anissharma@deloitte.com or visit http://www.deloitte.com/us/techpredictions2011.  

As used in this press release, “Deloitte” means Deloitte LLP and its subsidiaries.  Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.

FORT WASHINGTON, Pa.  (Profitable.com)  Nutrisystem, Inc. (Nasdaq: NTRI), the number one home delivery weight loss program, scored top reviews from CBS MoneyWatch in a Diet Plan Review: Best Ways to Lose 20 Pounds by topping its list for the least expensive meal delivery weight loss program.  Nutrisystem beat all five of the biggest diet plans, offering food delivery, that were reviewed.

To develop the story, CBS MoneyWatch did a comprehensive analysis of eight of the biggest diet plans by poring over clinical studies, tallying membership fees and food costs and interviewing leading nutritionists and weight-loss professionals.  As cited in the article, the Nutrisystem® program… “emphasizes foods with a low glycemic index. The underlying premise is that controlling blood sugar levels leads to  weight loss.”  Responding in the article to the question “Does it Work?”, CBS MoneyWatch stated that “There’s plenty of research showing that following a diet of 1,200 to 1,500 calories a day, such as Nutrisystem, can cause weight loss. For example, a study by the Obesity Research Center at St. Luke’s Roosevelt Hospital in New York found postmenopausal women who followed a 1,200 calorie diet plan for 16 weeks lost an average of 21 pounds.”

“Nutrisystem thanks the millions of consumers who have made us the number one home delivery weight loss program.  At Nutrisystem we pride ourselves on great tasting foods that will satisfy dieters’ cravings, along with optimal nutrition and value,” said Joe Redling, Chairman and CEO of Nutrisystem, Inc. “Our customers lose weight while enjoying ice cream delivered right to their door at an unbeatable price.”  

Costing about $9.00 per day, or $259.99 for a 28 day auto-delivery program, the revamped Nutrisystem® Select® program now offers a mix of 10 days of fresh frozen foods and 18 days of ready-to-go nutritionally balanced meals, plus free shipping and a gourmet money back guarantee. Nutrisystem also offers free nutritional and weight loss counseling around the clock, as well as free online membership and weight loss tools.

The Nutrisystem Select Plan, available only in the Continental U.S., can be purchased by calling the Nutrisystem hotline 1-800-891-3215 or logging onto www.nutrisystem.com.

Read the full article at: http://moneywatch.bnet.com/saving-money/article/diet-plan-review-best-ways-to-lose-weight/377880/?tag=content;col1

About Nutrisystem, Inc.

Nutrisystem, Inc. (NASDAQ: NTRI) is the number one home delivery weight loss company. Nutrisystem is sold direct to the consumer through nutrisystem.com, by phone, and at select retailers, with convenient home delivery. The Company offers proven nutritionally balanced weight loss programs designed for women, men, and seniors, as well as the Nutrisystem® D™ program, specifically designed to help people with type 2 diabetes who want to lose weight and manage their diabetes. The Nutrisystem programs are based on more than 35 years of nutrition research and the science of the low glycemic index, and offer a variety of great tasting, satisfying high-fiber, good carbohydrate meals that are heart healthy. Nutrisystem was named the “Least Expensive Home Delivery Program” by CBS Money Watch in January 2011. The program has no membership fees and provides 24/7 weight management support and counseling by trained weight loss coaches and online weight management tools free of charge. Nutrisystem proudly supports the American Diabetes Association in its movement to Stop Diabetes™ and WomenHeart, The National Coalition for Women with Heart Disease, in its mission to bring about a greater awareness of the link between heart disease and obesity. For more information or to become a customer visit http://www.nutrisystem.com or call 1-800-891-3215. Follow Nutrisystem on Twitter @nutrisystem and on Facebook at www.Facebook.com/nutrisystem.

LOS ANGELES  (Profitable.com)  Mexico has become the land of buried treasure as luxury cruise line Crystal Cruises announces dramatic discounts for its 10-day Mexican Riviera cruise sailing round trip from Los Angeles.  Departing March 31, the getaway offers new per person tiered rates at 30-45% less than previous fares:  $1995 for Deluxe Outside Staterooms with large windows, $2995 for Verandah Staterooms, and $5995 and $7995 for its butler-serviced Penthouses and Penthouse Suites, respectively – plus $500 “All Inclusive – As You Wish” shipboard spending credits.

Crystal’s Senior Vice President, Sales & Marketing Bill Smith explains, “The Mexican destinations we’re visiting are really very welcoming to tourists, but negative publicity in other parts of Mexico have hurt tourism for the whole country.  By offering this itinerary at such unprecedented prices, we hope that those who have dreamed about experiencing Crystal’s ‘VIP treatment’ will be inspired to sample this convenient warm weather, winter getaway.  Discerning travelers worldwide concur that Crystal offers one of the most pampering and stimulating resort experiences in the world.”

Sailing round-trip aboard the award-winning Crystal Symphony from easily-accessible LA, ports-of-call include San Diego; the charming villages of La Paz and Loreto; and legendary Mexican Riviera towns Cabo San Lucas, Mazatlan and Puerto Vallarta.

As a “Mind, Body, and Spirit”-focused cruise, Crystal has lined up expert speakers and instructors in world affairs, medicine, tai chi, yoga, dance, and golf.  While ashore, guests can swim with dolphins, zipline through jungles, fly to Guadalajara, join a You Care, We Care voluntourism event, or learn to dance, or make, salsa.

Besides Crystal’s renowned “Six-Star” service and many inclusive indulgent amenities, spending credits can be used for boutique excursions, spa services, gift shop purchases, exclusive Vintage Room dining experiences or any of Crystal’s fine wine and spirits.  

“From Nobu Matsuhisa’s sushi to our Frette robes to our Feng Shui-designed spa, Crystal Cruises is always a tremendous value,” adds Smith.  ”The value on this sailing is simply over the top.”

The renowned Crystal Experience has been rated “World’s Best” in its category more than any other cruise line, hotel, or resort in history.  

For more information and Crystal reservations, contact a travel agent, call 888-799-4625, or visit www.crystalcruises.com.

CONTACT:  Mimi Weisband or Susan Wichmann (310) 203-4305, mediarelations@crystalcruises.com  VISIT:  Crystal’s Media Center

ST. LOUIS  (Profitable.com)  Milkmen and dog catchers beware; the makers of the 2010 “Toy of the Year,” ZhuZhu Pets®, introduce a new line of tail-wagging, bone-loving, scoundrel friends, ZhuZhu Puppies™. Cousins of America’s favorite hamsters, these interactive, furry puppies each have unique and adorable personalities that will be sure to make a loyal companion out of zhu!

“ZhuZhu Puppies™ bring a whole new level of excitement to the Zhu-niverse,” said Russell Hornsby, CEO, Cepia LLC. “The popularity of our core ZhuZhu Pets® line, along with recent additions, Kung Zhu™ and ZhuZhu Princess™, make the family even more unique with brand new, fun-loving ZhuZhu Puppies™. ZhuZhu Puppies™ offer a new way for children to engage with their favorite animals as toy companions, combining the play patterns of imagination and nurturing companionship that kids love – all provided by puppy power.”

Just like real life dogs, the ZhuZhu Puppies™ bunch includes a variety of wild, rambunctious, mischief-makers; sweet, loving companions and courageous, loyal pooches. Kids will enjoy hours of fun playtime with each and every character:

• There’s Murphy, who loves keeping his paws busy and can never sit still – you’ll either find this guy in the garage taking things apart and putting them back together or out at the sandlot chasing baseballs.
• Cuddle up with Loolah, who’s the best lapdog you’ll ever meet and loves hugs, kisses and snuggles.
• Never walk alone with Howser by your side; a fearless leader who is always ready to come to the rescue, despite being the runt of the litter, he’s become the hero of the ZhuZhu Puppies™ doghouse.

ZhuZhu Puppies™ love to play together, too! The pups can relax, nap and play in a world of pure fun in the whimsical Posh Puppy Playhouse. If Frisbee is your pooch’s favorite hobby, make sure to check out the Bark Park for hours of adventures in the fresh outdoors. And if your puppy needs to get across town in a hurry, latch ‘em onto the Bow-Wow Buggy and watch your pal scurry down the street in a flash.

Each ZhuZhu Puppy is sold with its very own grooming brush; all other accessories are sold separately. ZhuZhu Puppies™ will be available at select retailers in January 2011.

About ZhuZhu Puppies™

ZhuZhu Puppies™ are innovative, realistic, interactive, plush, and artificially intelligent puppies that talk and move around in their own playsets. ZhuZhu Puppies™ include two play modes: nurturing mode where the puppies coo and purr and adventure mode where they explore their habitat with intelligent audio and mechanical responses to various habitat stimuli. Add-on accessories can be purchased to build an ever-evolving habitat for your pet to play in and explore. The ZhuZhu Pets® brand expanded its product line with the addition of Kung Zhu™, the first ZhuZhu Pets® specifically designed to appeal to boys, and ZhuZhu Princess™. Powered by 2 AAA batteries (included), ZhuZhu Puppies™ are suitable for ages 4 and up.  ZhuZhu Pets® are sold globally through more than 60 national chain retail outlets and independent toy stores. In 2010 ZhuZhu Pets® received top awards in three categories at the 10th annual Toy Industry Association Toy of the Year Awards, including the 2010 “Toy of the Year.” ZhuZhu Pets® also took home awards for “Girl Toy of the Year” and “Innovative Toy of the Year.” For more information, please visit www.zhuniverse.com.  

About Cepia LLC

Headquartered in St Louis, Mo., Cepia LLC is a privately held company that manufactures toys and games for children of all ages. The company was founded on the premise that sufficiently advanced technology is indistinguishable from magic. Ingenuity, creativity, playfulness, and passion are the heart of Cepia and everything it creates. Cepia’s toy building enterprises include: Glo-e, a light-up plush bear, Hydro Max, a motorized water blaster, Sky Raptors, and ZhuZhu Pets®. ZhuZhu Pets® have become an international sensation by combining realistic interaction with a fun, imaginative, interactive play design. With the introduction of the transformative Kung Zhu™ Battle Hamsters, the brand expands its platform of providing fun, innovative toys for kids. For more information, please visit www.cepiallc.com.

COSTA MESA, Calif.  (Profitable.com)  Experian®, the global information services company, today announced it is now incorporating positive rental data from its RentBureau® division into the traditional credit file, opening a new avenue for the estimated 50 million underbanked consumers — which can include everyone from college students and recent graduates to immigrants — to build credit with continuous on-time rental payments.

“Given that one-third of the U.S. population rents, we felt it was imperative to reflect the true creditworthiness of those individuals who responsibly pay their rent,” said Brannan Johnston, vice president and managing director, Experian RentBureau. “Our research shows that over one in three consumers in the highest risk VantageScore® score band will improve to at least the next score band with the addition of positive rental data from RentBureau.  We are thrilled to be industry leaders in this initiative, and look forward to providing this credit-building avenue to residents.”

According to the National Multi Housing Council, there are nearly 96 million individuals currently renting who are not getting the “credit” they deserve based on their credit reports. In the past, on-time rental payments did nothing to boost a credit score. Positive rental history will now help many renters who are looking for ways to rebuild their credit scores due to financial hardships such as a foreclosure or a bankruptcy. In the past, only a subset of negative rental activity was reported. Moving forward, continuous rental payments can be leveraged by consumers to qualify not only for new leases, but also for other financial products.  

There is also a benefit to lenders with the addition of rental payment data.  Lenders can now update their underwriting procedures to automatically capture a consumer’s rental payment obligations from the credit report and eliminate the need for costly, time consuming manual entry. Additionally, lenders will now have a comprehensive understanding of a consumer’s total monthly obligations to assist with offering credit to emerging consumers.

“For more than 20 years Experian has been a strong supporter of comprehensive data reporting for the benefit of lenders and consumers,” said Steven Wagner, president of Experian Consumer Information Services.  ”Including rental payment data in the credit file is a groundbreaking win for consumers and our vision of full-file reporting.  Many consumers feel that building credit is an uphill battle, but this approach gives renters credit for managing the payments for the place they call home.”

Experian acquired RentBureau’s multifamily division in June 2010.  RentBureau is the largest and most widely used credit bureau for the multifamily industry. RentBureau’s database receives rental payment histories every 24 hours from its national network of property management companies, which currently includes more than 8 million residents nationwide. Members of this network contribute their rental data to RentBureau directly and automatically from their property management software. In return, members receive immediate, centrally stored, integrated verification of new rental applicants’ payment history as part of their existing resident screening services.

About VantageScore

VantageScore uses both a number and a letter grade (A, B, C, D or F). VantageScore is the credit industry’s first credit rating scale, developed jointly by Experian, Equifax and TransUnion. With VantageScore, consumer scores fall within a range of 501 to 990, with higher scores representing a lower likelihood of risk.  

VantageScore leverages the collective experience of industry leading experts on credit data, credit risk modeling and analytics. The nation’s three major credit reporting companies (CRCs) – Equifax, Experian and TransUnion – worked together to develop a generic credit scoring model that is regularly revalidated. VantageScore marks the first time that the three companies joined forces to produce a model that scores consumers consistently across all three companies.

By utilizing cutting-edge, patent-pending analytic techniques, VantageScore provides lenders and consumers with a highly consistent, more predictive score that is easy to understand and apply. For more info: http://www.experian.com/vantagescore

About Experian

Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

For more information, visit http://www.experian.com.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion.

Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and Sao Paulo, Brazil.

For more information, visit www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

VantageScore® is owned by VantageScore Solutions, LLC.

WASHINGTON  (Profitable.com)  Laws that ban texting while driving and that improve safety for teen drivers top AAA’s agenda nationwide as state legislatures convene across the country for their 2011 sessions. AAA looks to build on a relatively successful campaign of traffic safety law improvements last year.

“Last year showed states’ strong commitment to traffic safety as nearly a dozen states enacted laws banning texting while driving, but there were also real safety improvements on core needs like teen driver safety, primary seat belt laws, and child passenger safety,” said AAA Vice President of Public Affairs Kathleen Marvaso. “AAA is working with legislators and other safety advocates in statehouses across the country to draft and pass legislation in 2011 that will make roads safer.

“As state legislatures grapple with another year of severe budget challenges, safety improvements are a low or no cost way that legislators can make their states better places to live. Laws that reduce crashes, injuries and deaths can help reduce governments’ medical and emergency response costs. In fact, some states could receive millions of dollars in financial incentives for passing some of these laws.”

AAA’s main traffic safety priorities in the states include:

Texting while driving bans: AAA in 2009 launched a national campaign to pass laws banning text messaging while driving in all 50 states. With 11 states having enacted these laws in 2010, there are now 30 states with laws prohibiting drivers of all ages from texting. AAA expects nearly every one of the 20 remaining states to consider this legislation in 2011.

Teen driver safety: Although every state has some form of graduated driver licensing for new teen drivers, nearly every state still has opportunities to improve these lifesaving laws, according to AAA.  States such as Alabama, Louisiana, Michigan, and Oklahoma made significant improvements in 2010, such as increasing the age and requirements for getting a license, banning the use of wireless communications devices for novice drivers, and adding or improving limits on teen passengers and nighttime driving for newly licensed teens. Just five states (Delaware, Indiana, New York, Oklahoma and West Virginia) have graduated driver licensing systems that meet AAA’s guidelines for nighttime limits, passenger limits, and practice requirements.  

Booster seat laws: Three states (Arizona, Florida and South Dakota) lack booster seat requirements, which have been shown to improve safety for young passengers. Colorado enacted a law in 2010 to allow the primary enforcement of its booster seat requirement. Booster seat laws in 21 states still fall short of meeting safety experts’ guidelines, which includes all children under age 8.

Primary seat belt laws: After a record-setting year in 2009, 2010 saw modest gains as Kansas improved its seat belt law to allow primary enforcement by police and Georgia closed a loophole in its law that exempted pickup truck occupants from the state’s seat belt requirement. AAA and other safety advocates will continue to work to improve laws in the remaining 19 states without a primary belt law, as well as attempt to increase fines in some states with weak penalties. Primary seat belt laws have repeatedly been shown as a low cost way for states to quickly increase belt use, reduce traffic deaths, and lower the cost of crashes.  

Move over laws: Nearly every state (49 states) has a law that requires drivers to slow down and, if safe, “move over” when passing an emergency vehicle that is actively working on a roadway. Virginia improved its law in 2010 to include tow trucks and other road service vehicles, increasing the number of states with these more comprehensive laws to 39. AAA will continue to promote these laws that have been shown to improve safety for police, tow truck operators, and others who work on our roadways.

As North America’s largest motoring and leisure travel organization, AAA provides more than 52 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. AAA clubs can be visited on the Internet at AAA.com.

AAA news releases, high resolution images, broadcast-quality video, fact sheets and podcasts are available on the AAA NewsRoom at AAA.com/news.

Stay connected with AAA on the web via:

Twitter.com/AAAnews

Twitter.com/AAASafety

Twitter.com/AAAauto

YouTube.com/AAA

MySpace.com/AAAeveryday

Facebook.com/AAAFanPage

Facebook.com/AAATeenDriving

ORLANDO, Fla.  (Profitable.com)  Two Hard Rock Cafe International (Orlando), Inc. (“Hard Rock”) employees, who worked in the Hard Rock Cafe at Universal Studios in Orlando, today filed a class action lawsuit against Hard Rock for the company’s alleged failure to pay minimum wages that were required under Florida law.  The Orlando Hard Rock Cafe is the largest Hard Rock Cafe in the world.  The case was brought under the minimum wage provisions of Florida’s Constitution, which was passed by citizen’s initiative and became effective as of May 2, 2005.

The putative class action was filed in Circuit Court in Orange County, Florida.  The complaint alleges that Hard Rock’s servers and bartenders were paid less than minimum wage during the period January 14, 2006 until approximately July 2009.  The complaint asserts that Hard Rock attempted to pay the servers and bartenders  less than minimum wages while taking a tip credit allowable under Florida and federal law only when the servers and bartenders are allowed to retain all of their tips or where a legal tip pooling arrangement is instituted among employees “who customarily and regularly receive tips.”  The complaint alleges that servers and bartenders improperly shared their tips with individuals who were employed as expediters.  The complaint asserts that the expediters at the Orlando Hard Rock Cafe are not customarily and regularly tipped employees; instead, they are kitchen employees who are responsible for ensuring food is prepared and garnished properly.  The Complaint alleges that Hard Rock was not entitled to the tip credit because servers and bartenders did not retain all their tips and paid a portion of their tips to expediters.

Sam J. Smith, Burr & Smith, LLP, Tampa, stated, “This case is unique because it is one of the first class actions filed solely using the minimum wage provisions of the Florida Constitution which has a five-year statute of limitations for willful violations and provides for full recovery of the minimum wages and an equal amount of liquidated damages.”  Hillary Schwab, Lichten & Liss-Riordan, P.C., Boston, Massachusetts, added, “In this economy, servers and bartenders need all the tips they can get.  Hard Rock should have known that a tip sharing arrangement that included kitchen staff violated Florida and federal law.”

The Florida Constitution, Article X, Section 24(a) (“FMWA”) provides that “[a]ll working Floridians are entitled to be paid a minimum wage that is sufficient to provide a decent and healthy life for them and their families.”  In doing so, FMWA permits employers to pay less than the Florida minimum wage to employees who receive tips only if the eligibility requirements for the tip credit under the Federal Fair Labor Standards Act (“FLSA”) are met.  Id. at section 24(c).  If an employer satisfies the tip credit requirements, it may apply a portion of the employee’s tips (up to a maximum of $3.02 per hour) to satisfy its own minimum wage obligation.

To utilize the tip credit under the FLSA, and therewith the FMWA, the employer must allow its tipped employees to retain all the tips they receive, except when there is a valid arrangement for “pooling of tips among employees who customarily and regularly receive tips.”  29 U.S.C. section 203(m).  If an employer fails to satisfy this requirement, it may not take advantage of the tip credit and must directly pay its tipped employees the full minimum wage.  

Florida’s minimum wage provision has recently been in the news because the Florida Agency for Workforce Innovation was sued for allegedly improperly calculating the minimum wage under Florida law.

Plaintiffs are represented by the law firms of Burr & Smith, LLP (www.burrandsmithlaw.com) and Lichten & Liss-Riordan, P.C. (www.llrlaw.com).