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Most internet marketing experts hype Facebook ads as completely indispensable for the modern business. However, the simple action of putting an ad out where Facebook users can see it won’t guarantee clicks or an increase in business. Research shows that most people are only clicking on the ads because of tricky and misleading wording.
If you want a more successful shot at getting attention from new customers, you need to appear trustworthy to the person seeing your ad and build an emotional connection with them. This is easier to pull off with marketing efforts like special events and promotions rewarding social recommendations from your current users. These kinds of marketing efforts produce a much greater return on investment than even the best performing Facebook ads.
Endorsements are also very powerful for success in the online marketplace. Celebrity names and faces work wonders to sell products because many consumers feel like have a real emotional connection with their favorite movie stars and musicians. Even if they’ve never met the famous names endorsing your products, they’re more likely to buy when they see a familiar face. To take endorsements to a new level, try co-creation where the celebrity helps develop the product themselves.