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IHG’s Crowne Plaza® Hotels & Resorts is offering golf fans the chance to perfect their putt, swing, or drive through its “Get a Better Game” stay-and-earn promotion. From now until Dec. 31, 2011, guests who register for the promotion and stay at Crowne Plaza Hotels in the U.S., Canada, Mexico and Latin America can earn free Nike Golf gear. In addition, the first registered guest who stays 50 nights during the promotional period will play the round of their life, with a spot in the Pro Am at the 2012 Crowne Plaza Invitational at Colonial with Nike Golf pro Stewart Cink*.
“We know our Crowne Plaza guests want business travel to be productive, but it can also be fun and rewarding. Meeting friends or colleagues for a round of golf is a great way to relax and be productive, and most golfers enjoy finding ways to improve their game,” said Del Ross, vice president, U.S. Sales & Marketing, IHG. “The more nights they stay at Crowne Plaza hotels, the more premium Nike Golf gear they can earn, and in today’s world, having the newest equipment can make a big difference in how well they play. Just imagine hitting the links with your friends and showing off your new game and your new gear.”
After just two nights during the promotional period, registered guests will start earning Nike Golf equipment, from a sleeve of golf balls, all the way up to a full set of irons. Both men’s and women’s equipment will be available. The earning structure is as follows:
- Stay 2 nights, and get a sleeve of Nike 20XI golf balls
- Stay 5 nights, and get a dozen Nike 20XI golf balls
- Stay 10 nights, and get Nike V Rev Wedge
- Stay 15 nights, and get Nike Mach Speed FW
- Stay 20 nights, and get Nike Mach Speed Black Driver
- Stay 30+ nights, and get Nike Mach Speed Irons
In addition to registered guests, Crowne Plaza is giving fans of the brand’s Facebook page the chance to get a better game with exclusive content from Golf Digest and the opportunity to share their own tips for getting a better game at www.facebook.com/crowneplaza.
“Now is the perfect time to assess your golf game and make some improvements for next season,” said Stewart Cink, Nike pro golfer and 2009 British Open winner. “I’ve made some adjustments to my own swing recently, and I don’t think you’re ever done improving your game. Golf is a lot of fun when you’re playing well, and it will be even more fun for the golf fan who gets to play the round of a lifetime with me at the Crowne Plaza Invitational Pro Am next year.”
To register for the Crowne Plaza “Get a Better Game” promotion, visit www.crowneplaza.com/getgame.
IHG is the Official Hotel and Resort Partner of the PGA TOUR, Champions Tour and Nationwide Tour. In addition to the official marketing relationship, IHG’s Crowne Plaza Hotels & Resorts brand is the title sponsor of the Crowne Plaza Invitational at Colonial through 2015. Crowne Plaza has served as title sponsor of the historic event since 2007. The 2012 Crowne Plaza Invitational at Colonial will be held May 21-27 at Colonial Country Club. Dating back to 1946, the Invitational at Colonial Country Club in Fort Worth, Texas, is the longest-running PGA TOUR tournament held at the same venue.
*For full terms and conditions, visit www.crowneplaza.com/getgame.
About Crowne Plaza Hotels & Resorts
As part of the IHG global portfolio, Crowne Plaza Hotels & Resorts is a dynamic hotel brand located in nearly 60 countries around the world in major urban centers, gateway cities and resort destinations. As the forth largest upscale hotel brand in the world, Crowne Plaza was recently recognized by Lodging Hospitality magazine as one of the industry’s top-growing brands and travel buyers rated Crowne Plaza as the top upscale/select-service brand in Business Travel News’ 2011 U.S. Hotel Chain survey. Truly international, Crowne Plaza offers premium accommodation, designed for the discerning business and leisure traveler who appreciates simplified elegance combined with the practicality of the latest features, as well as value for money. At Crowne Plaza, guests can enjoy a 24-hour business service, wireless high speed internet access in the lobby plus fitness and leisure facilities. For reservations at Crowne Plaza properties, visit www.crowneplaza.com or call 1-800-2CROWNE. Twitterwww.twitter.com/crowne plaza or Facebook www.Facebook.com/crowneplaza.
IHG (InterContinental Hotels Group) [LON:IHG, NYSE: IHG (ADRs)] is a global company operating seven hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites® . IHG also manages Priority Club® Rewards, the world’s first and largest hotel loyalty program with almost 60 million members worldwide.
IHG is the world’s largest hotel group by number of rooms and franchises, leases, manages or owns over 4,400 hotels and more than 656,000 guest rooms in 100 countries and territories, and has more than 1,100 hotels in its development pipeline.
IHG expects to recruit around 160,000 people worldwide over the next few years and is committed to gender balance throughout its business. We aspire to continue retaining a minimum of 25% female representation on the Board.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered inEngland and Wales.
Visit www.ihg.com for hotel information and reservations and www.priorityclub.com for more on Priority Club Rewards. For our latest news, visit www.ihg.com/media, www.twitter.com/ihgplc or www.youtube.com/ihgplc.