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Financial branding consultants to translate credit union’s distinct member experience online
Portland, Oregon (Profitable.com) Creative Brand Communications (CBC) has been hired by Salem, Oregon-based MaPS Credit Union to develop the financial institution’s new website.
“MaPS Credit Union members love the in-branch experience they receive,” says Jeff Stephens, Creative Brand Communications founder and CEO. “We are excited to use our ‘experience integration’ process to help this unique in-branch experience shine through online as well—resulting in even greater member engagement.”
Scheduled to launch in early 2011, the new site will feature an increased emphasis on visitor interactivity, and connecting members with the multitude of lifelong learning opportunities the credit union provides. The credit union’s new website will be built upon a platform of advanced content management tools that allow the credit union greater and easier control over updating site content.
MaPS Credit Union, with over $380 million in assets, has 9 branches throughout Marion and Polk counties.
About Creative Brand Communications
Creative Brand Communications is the leading brand development agency for the financial services industry, helping entrepreneurial banks and credit unions develop experiential brands that result in profitable customer relationships. CBC does this through brand and marketing strategy consulting, marketing agency services, and word of mouth marketing services. The agency consults and provides services to banks and credit unions across North America. Visit www.creative-brand.com for more information.