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The daily deal industry is exploding, with approximately 23 million Americans buying daily deals last year, according to a recent survey. However, with so many deals to choose from and Websites to track, many consumers are overwhelmed and inundated with numerous emails each day from group buying sites. To cut through the clutter, PriceGrabber®, a part of Experian, has announced the official launch of its local deal category, offering consumers a solution to reducing the daily deal deluge. PriceGrabber’s local deal category is the one-stop shop for consumers who want to browse thousands of deals from more than 20 local deal Websites.
PriceGrabber offers local deals that are available in more than 160 metropolitan areas and are updated several times daily. Consumers are able to view deals and price information on deals.pricegrabber.com or by going directly to the PriceGrabber Website and clicking on the local deals category option.
Shoppers can use PriceGrabber’s comprehensive filters to sort selected deals by preferred location, price point, favorite group buying site and deal category. Popular deal categories include health and beauty, food and dining, active life and fitness, hotel and travel, and more.
“With the explosive growth in the local deals category, PriceGrabber saw the opportunity to save consumers money and time and present local deals all in one place,” said Graham Jones, general manager of PriceGrabber.com. “For the past 10 years, PriceGrabber has been perfecting the process of aggregating the best prices on millions of products from thousands of merchants. So getting into the daily deal space was a natural progression for us. We are simplifying the local deals industry so shoppers can find the most relevant offers to fit their interests and needs in their local market.”
PriceGrabber streamlines incoming daily deal emails by offering consumers just one email per day or per week, whatever the consumer chooses. This email contains all the local deals that PriceGrabber offers in the selected area. PriceGrabber’s local deals category is an efficient way for consumers to sort through these offers and view detailed deals covering prices, discounts and value. Unlike other sites, PriceGrabber allows shoppers to scan for deals based on budget and to compare deals for similar offerings side by side without having to click on the deal itself for more information. Shoppers also can share deals via Facebook and Twitter.
“The relationship with PriceGrabber enables Eversave to expand our customer base,” said Kim Hine, director of marketing at Eversave, a US Website that helps consumers find money saving offers. “Both merchants and consumers have embraced the daily deal model, and leveraging the new relationship with PriceGrabber will help us continue our growth trajectory.”
PriceGrabber, a part of Experian, is a leading online shopping site with more than 23 million unique shoppers monthly. At PriceGrabber, savvy shoppers can instantly find and compare millions of unique products and services across 25 categories with more than 11,000 merchants. Compare products side by side to find the right retailers at the best prices within popular categories, such as Digital Cameras, Electronics, Computers, Clothing, Books, TVs and more. PriceGrabber provides shoppers with the right product from the right merchant at the best price anytime, anywhere. Visit us at http://www.pricegrabber.com.
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was US$4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and Sao Paulo, Brazil.
For more information, visit http://www.experianplc.com.