Chevrolet Lists Activities at Woodward Dream Cruise

Each August, more than a million car fans flock to Detroit’s legendary Woodward Avenue for the motorized equivalent of Woodstock.  Enthusiasts from around the world gather to celebrate the time when tail fins symbolized American success, and the rumble of a V-8 engine was the soundtrack for summer romance.

This year, the Woodward Dream Cruise will be part of Chevrolet’s Centennial celebration, with events and activities for the press and public over a four-day period.  Following are highlights of Chevy-related events at this year’s Dream Cruise.

Wednesday, August 17

GM Design Car Show

The GM Design team will host a car show on Wednesday from 1 to 9 p.m. at the Northwood Plaza on the SW corner of Woodward and 13 Mile Road.  The show will feature personal vehicles owned by members of the Design team, along with live musical performances.

Thursday, August 18

Chevrolet Centennial Woodward Parade

Chevrolet will kick off the Dream Cruise with a parade on Woodward Avenue starting at 2 p.m. on Thursday.  The parade will feature 50 Chevrolet Volts and their owners in town for Volt’s first Cruise, 20 employee-owned Chevrolet heritage vehicles, the new Camaro ZL1 and Chevrolet Sonic, and vehicles from the GM Heritage Collection.  The parade will start on Woodward Avenue at Long Lake Road, travels south to I-696, and returns.

Performance Division and Performance Parts at Memorial Park

The Performance Division and Performance Parts display will be open from 10 a.m. to 9 p.m. at Memorial Park on the NE corner of Woodward and 13 Mile Road.  The display will include a collection of classic engines and modern crate engines.  Attendees will be able to watch professional engine builders from the GM Performance Build Center in Wixom, Mich., disassemble and reassemble a Chevrolet Corvette ZR1 engine, and see how the masters do it.  The E-ROD emission-compliant 1955 Chevy Bel Air hot rod will be featured, along with other concept, classic, and current hot rods.  Technical experts will be on site to answer Cruisers’ questions.

Friday, August 19

WWJ Newsradio 950 Motown Muscle Breakfast

Camaro Chief Engineer Al Oppenheiser will participate in the Motown Muscle breakfast and panel discussion from 8:15 to 9:30 a.m. at Duggan’s Irish Pub in Royal Oak.  The new Camaro ZL1 will be on display.  Jeff Gilbert and John McElroy will host the panel, which will also include representatives from Ford and Chrysler.  The public can register online.

Performance Division and Performance Parts at Memorial Park

The Performance Division and Performance Parts display will be open Friday from 10 a.m. to 9 p.m. at Memorial Park on the NE corner of Woodward and 13 Mile Road.

Saturday, August 20

Chevrolet Activities, Birmingham Triangle

Chevrolet displays and activities start at 8 a.m. Saturday and run through the conclusion of the Cruise at 9 p.m.  Some 60 cars will be on display, ranging from heritage vehicles to the new Volt, Sonic, Cruze Eco, and Camaro ZL1.  Also on display will be vehicles from the “Transformers” movies, and a selection of Indy 500 pace vehicles.  Visitors will be able to capture themselves with a Time Splice 3D camera.  Guy Fieri, host of “Diners, Drive-Ins and Dives,” is bringing two of his personal Camaros, and will be signing posters from 11 a.m. to 1 p.m.

Chevrolet Dealer Parade

Detroit-area Chevrolet Dealers will parade from 8 Mile Road to Pontiac, then back to 16 Mile Road, starting at 9 a.m. Saturday.

Chevrolet Pit Stops

Chevrolet is setting up pit stops in three locations on Woodward Avenue where cruisers can stop in an air conditioned area and have their classic cars photographed in front of murals depicting three historic diners.  They can also enter a contest with WOMC radio to win prizes for the best classic Chevy photos and best overall car photos.  Locations are:

  • Art Van, 32310 Woodward Avenue, Royal Oak (south of 14 Mile Road) – Ted’s Drive In
  • CVS, 30900 Woodward Avenue, Royal Oak (at 13 Mile Road) – The Susie Q
  • Jax Kar Wash, 27054 Woodward Avenue, Royal Oak (at 11 Mile Road) – Totem Pole

Hours of the Pits Stops are from 10 a.m. to 7 p.m.

Performance Division and Performance Parts at Memorial Park

The Performance Division display will be open Saturday from 8 a.m. to 9 p.m. at Memorial Park on the NE corner of Woodward and 13 Mile Road.

Media materials, including photos and videos, for both the Woodward Dream Cruise and the Chevrolet Centennial can be found at media.chevrolet.com.

Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 120 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Spark, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers “gas-friendly to gas-free” solutions including Cruze Eco and Volt. Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended range. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown. More information regarding Chevrolet models can be found at www.chevrolet.com.