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Following Bridgevine’s use of Google Mobile Ads to drive customer acquisition for its clients, Google spotlighted Bridgevine in a recent case study. A leading digital marketing company, Bridgevine identified a colossal shift in consumer buying behavior, purchasing items via their smart phones and mobile devices, instead of their desktop.
“We’ve been able to track the correlation among these various channels and have unearthed some interesting results. Eighteen months ago, 7.6 percent of mobile leads and 20.8 percent of mobile buyers started doing search on their desktop, then completed an order using their mobile devices.”
Bridgevine tracked consumer behavior across multiple marketing channels and internet-enabled devices over the past 18 months. Their research revealed the rapid transition from desktop to mobile commerce. Consequently, the company used Google Mobile Ads for a series of highly effective promotional campaigns for its clients ? that’s what caught Google’s attention.
“We are pleased that Google found our use of Google Mobile Ads and our research insightful,” stated Mark Weibel, Bridgevine EVP of Marketing. “We were able to provide insight into consumer behaviors, interesting enough to highlight in a case study on Google’s Mobile Ads Blog. We are witnessing a rapid evolution as consumers turn to mobile devices not only for accessing information, but conducting transactions.”
To date, Bridgevine has tracked over 20 million transactions using its proprietary Acquisition & Merchandising Platform (AMP™). In addition to managing customer acquisition from an array of digital marketing sources, AMP™ analyzes how consumers search, compare and purchase digital home and small business services (such as internet access, TV, telephony, utilities and security) over the internet using personal computers and mobile devices. In the past 12 months, Bridgevine started to see a significant increase in visitors accessing its sites via mobile devices.
“Perhaps the most intriguing finding is that consumers have a propensity to search across multiple channels, such as desktop, mobile, social and display,” Weibel explained. “We’ve been able to track the correlation among these various channels and have unearthed some interesting results. Eighteen months ago, 7.6 percent of mobile leads and 20.8 percent of mobile buyers started doing search on their desktop, then completed an order using their mobile devices.”
This trend is now shifting toward search and purchases all being done on a mobile device ? no desktop is involved. From Bridgevine’s vantage point, its mobile-specific transactions have increased 800 percent over the past six months, and expects this trend to accelerate.
According to Weibel, this makes sense as smart-phone penetration has taken a significant uptick. “According to a recent study by Cisco, the number of internet-connected things will reach 50 billion by 2020, which equates to more than six devices for every person on Earth. Today, the average is about three. As a result, of this trend, Bridgevine continues to optimize its e-commerce sites for mobile users and devices. Our goal is to remain at the forefront of this technological ecosystem which perhaps will be as revolutionary as the PC itself.”
ABOUT BRIDGEVINE, INC.
Bridgevine is a digital marketing company that seamlessly connects its advertising clients with new, high quality customers and its merchandising affiliates with integrated customer monetization solutions. Its proprietary, PCI-certified AMPTM platform acquires customers through multiple sources—including SEM, SEO, display, social media, email, mobile and search—and then offers consumers a variety of services and money-saving bundles from its expanding base of participating brands. The company has expedited more than 20 million transactions generating over $1.4 billion in incremental revenue for a number of world-class partners. It has been cited on the Inc. 500 list four consecutive times, as well as the Deloitte Fast 500 list, and is backed by major investors such as Safeguard Scientifics (NYSE: SFE) and Constellation Venture/JP Morgan (NYSE: JPM).