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Columbus, OH (Profitable.com) In a year when bargains are still the name of the game for many consumers, Big Lots is going all out to help customers make the most of their holiday shopping dollars. The retailer’s message to the budget-minded? Make Big Lots part of your holiday savings strategy!
“We’ve enhanced our offerings in areas where our customers have said they need more selection,” said Doug Wurl, Executive Vice President of Merchandising. “We’ve expanded our Christmas decor, pet, and electronics departments, including kids’ interactive and educational product, all with the goal of delivering extreme value.”
The season features a host of hot deals on exclusive items, interactive and educational toys, electronic games, gifts, licensed products, and more.
Big names, big deals
By purchasing brand name overstocks and through relationships with leading manufacturers, Big Lots offers tremendous savings to customers. This year’s assortments are a deal-hunter’s treasure trove. “We’ve worked hard this year to deliver an outstanding line-up of products,” stated Rob Claxton, Senior Vice President of Marketing. “We want to surprise and delight customers every week in every ad with unexpected deals that really deliver on our strong value positioning.” Highlights include:
Electronics and entertainment. Deep discounts on popular gifts like digital tablets, e-readers, electronic games, DVD players, headphones, and docking stations. New brands include IHOME, PANDIGITAL, SKULL CANDY and more! Kids’ interactive and educational games and toys will include products from VTECH and LEAP FROG, as well as licensed product from DISNEY and the CARS brand.
Toys, toys, toys! Rock-bottom prices on all the favorites, including a large assortment of BARBIE, DISNEY PRINCESS, KNEX, MEGABLOCKS, and FISHER-PRICE.
‘Tis the season. Our expanded Trim-a-Tree department features all new “cashmere” soft bristle pre-lit trees, plus the hot new lighted branch decor, and musical pathway markers. Shoppers will also enjoy expanded assortments of boxed cards, multipack gift bags and giftwrap at amazing values! If customers can’t find what they want to decorate their homes at Big Lots, they won’t find it!
Holiday kitchen. Everything cooks need to trim out a holiday feast. Incredible deals from MR. COFFEE, CROCK POT, HAMILTON BEACH, CUISINART, ANCHOR HOCKING and more! From coffee makers and slow cookers to skillets and bakeware.
High home fashion. Just in time for the holidays, Big Lots will introduce JESSICA MCCLINTOCK HOME designer home furnishings at unbelievable prices. Items include luxury faux fur throws, pillows, bedding, dinnerware, and accessories.
Fireplace headquarters. Big Lots is making sure everyone has a place to hang those stockings and holiday cards with its huge selection of electric fireplaces. Plug in and enjoy the hot savings.
Pet stuff. The best gifts at extreme values in our expanded line-up for four-legged, furry, and feathered members of the family. Special holiday treats and toys, pet beds, outfits, and more from leading manufacturers!
Beat the rush
People who want to shop before Thanksgiving will find deep discounts on a wide assortment of gifts for everyone on their list. For those who love the real thrill of shopping at Christmas, this year Big Lots has doubled the number of advertised items for Black Friday. Stores will open at 6 a.m. and feature unbelievable deals like 30″ DAKIN bears for just $5 (limit 1/family, 50/average store), CUISINART small appliances with savings from 44% to 68%, a great deal on a PANDIGITAL tablet, an e-reader, and there should be no better prices on DVDs or video games than at Big Lots on this day. For customers who want to see the ad before it’s distributed and see other daily specials for the week of Thanksgiving, the ad will be posted online on Monday, November 21at biglots.com. Big lots will be open with special offers on Thanksgiving Day from 7 a.m. to 8 p.m.
About Big Lots, Inc.
Big Lots is North America’s largest broadline closeout retailer. The company currently operates over 1,450 BIG LOTS stores in the 48 contiguous United States and 85 LIQUIDATION WORLD and LW stores in Canada. Wholesale operations are conducted through BIG LOTS WHOLESALE, CONSOLIDATED INTERNATIONAL, and WISCONSIN TOY. For more information, visit www.biglots.com.