MINNEAPOLIS (Profitable.com) For some people, shopping on Black Friday can be a sport and the ultimate thrill of the hunt. Best Buy (NYSE: BBY) is offering a survival guide and key tips to help consumers maximize one of the biggest shopping days of the year.
“I have one piece of advice for people who are shopping at our stores or visiting bestbuy.com: stay focused on the person you want to thrill with a gift,” said Shari Ballard, president, Americas and executive vice president, Best Buy. “Do you want to give them the gift of easy access to a favorite read, or the ability to explore the world via a tablet? Can you see them jumping on the living room floor playing an interactive game, or cuddling up under an afghan watching a favorite holiday film? There are so many great possibilities at Best Buy, and we have some of the best people on the planet who will ask the right questions and get you to the products and services that will make that gift all you want it to be.”
- Get a sneak peek at exclusive deals – Check out the Black Friday ad on www.bestbuy.com for the inside scoop on the hottest deals and in-store specials. Early doorbusters up for grabs before 9 a.m. include a “15” Toshiba laptop with an AMD Sempron V140 processor, 3GB Memory and 320GB Hard Drive for $189.99. Also while supplies last, snag a ticket (only 40 will be allocated per store) to get your hands on the hottest Black Friday bundle– a Samsung 32” LCD TV paired with a Nintendo Wii for only $399.99. While these doorbusters are available in-store only, visit www.bestbuy.com for additional Black Friday deals.
- Bring a Buddy – The pure biology of lining up outside a store for hours or days requires a partner to allow for breaks. Wrangle a friend or make friends in line. Bring snacks to share and be neighborly, and hope friendly line-mates are willing to negotiate line-holding strategies in the event that nature calls.
- Prepare for the Elements – Being the first in line might mean 24 to 48 hours before the store opens, which means sleeping on the sidewalk. Be prepared and treat it like an urban camping trip. Bring a tent, chairs, sleeping bags, blankets, flashlights – literally anything needed for camping. If camping above the Mason Dixon line, think about bringing along hand warmers and foot warmers. Check the weather ahead of time.
- Stay Entertained – This is where people can get really elaborate. Yes, be sure to bring your MP3 player, laptop, smartphone, Nintendo DS, eReader or whatever needed to keep entertained. Best Buy has seen some pretty amazing setups with big screen TVs and gaming systems. We’ve even seen people set up a traditional Thanksgiving dinner.
- Etiquette – After hours or days in line with total strangers, you will discover that civility is extremely important. There is a certain etiquette you should follow to make it as pleasant as possible.
- If holding a place in line for someone else, let line-mates know ahead of time, so no one is surprised when the entire extended family shows up an hour before the store opens. Remember, people count heads before they decide to join the line.
- If needing to leave the line, make sure to tell line-mates when you are coming back.
- If making a coffee or food run, offer to pick something up for fellow best friends in line. It fosters good will, and more importantly, they’ll most likely return the favor later.
- Most importantly, when the doors do finally open, stay calm. Try to be patient and understanding with fellow customers and the store employees. With so much anticipation for that moment, it’s easy to throw all that goodwill out the window.
- Read the fine print – Big doorbuster items will have limited quantities, so get in line early. Black Friday ads should indicate the quantity guaranteed to be in stock. The best retailers to hit are the ones who pass out tickets (like Best Buy does), so consumers don’t have to stress out once the doors open. Also, be sure to read those coupons carefully. Some of them are only valid for certain hours or for very specific items. Because some restrictions almost always apply.
- Get the app – With the Best Buy mobile app, create a holiday wish list from a smart phone to share with friends and family. For the iPhone and Android, this free app enhances the shopping experience and allows users to compare products and even scan in-store product QR barcodes to unlock special offers and tailored content. Shoppers also can download the new Shopkick app, which provides rewards such as “Kickbucks” redeemable for Best Buy gift certificates, just by coming into the store.
- Free online shipping – Bypass the lines and shop Best Buy from the comfort of home. With free online ground shipping through Dec. 21 on hundreds of thousands of items, including all Blu-Ray, DVD movies and gaming software.
- Free advice – Best Buy will have 4,000 agents manning the phones on Black Friday to answer questions big and small. All it takes is a quick phone call to 1-888-BEST-BUY (1-888-237-8289. Geek Squad also is offering free phone and online support now through New Year’s, even on Christmas Day. Geek Squad is available via phone at 1-800-GEEK-SQUAD (1-800-433-5778) and online at geeksquad.com.
For more information or to find Black Friday ads and store hours, visit www.bestbuy.com/doorbusters.
About Best Buy Co., Inc.
With operations in the United States, Canada, Europe, China, Mexico and Turkey, Best Buy is a multinational retailer of technology and entertainment products and services with a commitment to growth and innovation. The Best Buy family of brands and partnerships collectively generates more than $49 billion in annual revenue and includes brands such as Best Buy; Best Buy Mobile; Audiovisions; The Carphone Warehouse; Future Shop; Geek Squad, Jiangsu Five Star; Magnolia Audio Video; Napster; Pacific Sales; and The Phone House. Approximately 180,000 employees apply their talents to help bring the benefits of these brands to life for customers through retail locations, multiple call centers and Web sites, in-home solutions, product delivery and activities in our communities. Community partnership is central to the way we do business at Best Buy. In fiscal 2010, we donated a combined $25.2 million to improve the vitality of the communities where our employees and customers live and work.
For more information about Best Buy, visit www.bby.com