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The Web Marketing Association announces the call for entries for its 15th annual international WebAward Competition for Web site development at www.webaward.org. The WebAwards is the standards-defining competition that sets benchmarks for 96 industries, including automobile web sites, based on the seven criteria of a successful Web site. The deadline for automobile websites to enter to be judged is May 27, 2011.
“The automobile industry is one of the most competitive when it comes to Web development and companies can benefit from the independent evaluation of their online efforts,” said William Rice, President of the Web Marketing Association. “The automotive industry is one of the few that have beaten the overall scores in Web development all ten years. They were one of the first to understand the importance of integrating the Internet and technology into their business strategy. They understand that consumers now usually go online before they walk in to the showroom.”
Web sites are judged on seven criteria including design, innovation, content, technology, interactivity, copy writing and ease of use. Each WebAward entry is judged against other entries in its industry category and then against an overall standard of excellence.
All entrants benefit from receiving valuable feedback in terms of their specific scores compared against the average scores for their industry. They also may receive specific comments from the WebAward’s professional judging panel on their Web site development efforts.
Winners of a WebAward in the automotive category will also receive:
- Handsome statue or certificate of achievement
- Increased visibility for their company
- Marketing opportunity to promote the company website to the media
- Links to your site from the highly ranked WebAward site to help SEO
- A highlight for your resume.
- Admiration of peers, friends and co-workers
Each year the Web Marketing Association names the Best Automobile Website based on the scores submitted by the competition judges. Recent winners of the Best Automobile Web site include:
2010 – Lexus for Vida lexus
2009 – 9 Dotglu for BMW M Microsite
2008 – Euro 4D for Inspired by nature
2007 – Zugara for Toyota PitPass
2006 – Nobox Marketing Group for Una Noche IS
2005 – Arnold Worldwide for Volkswagen 2005 re-design
2004 – Arc Worldwide for Toyota Scion
2003 – Global Beach Group for The All-New XJ online campaign
2002 – Critical Mass & Mercedes-Benz USA for MBUSA.com
A complete list of past winners and the entry form for companies who wish to compete for 2011 honors can be found at the Best Automobile Web site page
There is one significant change in this year’s WebAwards. The much coveted Top Agency WebAward is given to the organization who wins the most total WebAwards in a single competition. However each year many agencies win multiple awards and deserve additional recognition. This year, we will recognize each organization that wins 10 or more WebAwards with an Outstanding Interactive Developer trophy.
Participants can improve their chances on winning a WebAward by checking out the Web Marketing Association Facebook Page and becoming a fan of the page. The Web Marketing Association will be providing hints and tips on how to improve your chances on winning a top award throughout April and May.
The 2011 WebAwards are sponsored by the following leading organizations: BGT Partners, Burst Media, PR Newswire, AllBusiness, ExactTarget, ad:tech conferences, Internet World UK, SES Conference, Webmaster Radio, and Website Magazine.
About the WebAwards
The Web Marketing Association’s 15th annual international WebAwards competition sets the standard of excellence in 96 industries by evaluating Web sites based on the seven essential criteria of successful Web site development. The WebAwards recognizes the people and organizations responsible for developing the most effective Websites on the Internet today. Entrants benefit from a Website assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit www.webaward.org.