Balance Bar Launches nimble: First Nutrition/Energy Bar for Women With a Beauty Bonus

Balance Bar, one of America’s original nutrition/energy bar leaders, is introducing nimble™, the first bar for women that conveniently combines beauty and nutrition in a delicious, indulgent bar. Fortified with rich antioxidants, beta-carotene and 10mg of FloraGLO® Lutein, nimble provides vital nutrients for healthy skin and seven critical ingredients for women’s bodies: protein (10g); fiber (5g); calcium; iron; folate; and vitamins D and B6.

nimble also is the first bar sweetened with Truvia® rebiana, a natural, zero-calorie sweetener made from the best-tasting part of the stevia leaf. With 120 calories per bar, nimble is available in two amazing flavors: Peanut Butter and Yogurt Orange Swirl.

“Many women on the go have little time to think about nutrition and the effect it can have on how they look and feel,” said Erin Lifeso, Balance Bar’s director of marketing. “nimble’s clinically-supported formula takes healthy snacking a beautiful step forward.”

Why nimble is an ‘All-in-one’ Daily Regimen?

“nimble contains the 40-30-30 ratio of carbohydrates, protein and fat that can help stabilize blood sugar, reduce inflammation, steady your mood and improve energy,” said Joyce Daoust, a certified nutritionist and national best selling co-author of THE FORMULA, A Personalized 40-30-30 Weight Loss Program. “And, the vitamins, minerals, carotenoids and antioxidants found in nimble all play a key role in maintaining healthy skin.”

For example, Lutein is an important carotenoid found in green leafy vegetables such as spinach and kale. In a recent clinical study¹, the FloraGLO® Lutein found in nimble was shown to significantly increase skin hydration by 38% over time in addition to improvement in skin elasticity. And, nimble provides an excellent source of Beta-Carotene, which has been proven to help your skin defend against redness and UV induced damage².

Equally important, nimble provides these seven critical ingredients for women’s health:

  • Fiber provides digestion health and a satiated feeling to make it easier to keep healthy eating on track.
  • Protein gives you lasting energy, without any harsh blood sugar spikes that can cause you to overeat. (The protein in nimble is 100% whey protein and does not include soy.)
  • Calcium is widely known for its importance to lasting bone health, but it also aids muscle function and nerve function. Vitamin D aids the absorption of Calcium, so pairing the two together provides lasting benefits.
  • Vitamin B6 is a micronutrient that provides a stabilizing effect to your blood sugar and helps your immune system.
  • Iron carries oxygen to your tissues, and is essential for resisting fatigue and poor concentration.
  • Folate offers multiple benefits to women, for reproductive health and beyond.

“All told, nimble can easily become part of your daily beauty regimen,” Daoust said.

Go for nimble

nimble comes in 1.16 ounce single-serve bars and is certified Kosher. Suggested retail price is $1.69. They can be ordered online at http://www.Balance.com and http://www.Amazon.com and will soon be available at retail locations nationally wherever Balance Bars are sold. nimble tips and nutritional information can be found onhttp://www.facebook.com/nimblebar.

¹ Palombo, et al. Skin Pharmacol and Physiol 20: 199-210.2007.
² Cesarini et al 2003.

About Balance Bar

Founded in 1992, Balance Bar, one of America’s original nutrition/energy bars, inspires consumers to lead active, well-rounded and balanced lives by providing great-tasting, healthy and convenient nutrition for lasting energy. Balance Bars come in six unique product lines (Original, Gold, BARE, Café, nimble and CarbWell) and are available in 22 flavors with all based on a 40/30/30 nutritional model (40% of calories come from healthy carbohydrates, 30% from quality protein and 30% from dietary fat). For more information, visithttp://www.Balance.com. Follow Balance Bar for tips and nutritional information on Facebook (http://www.facebook.com/Balancebar) and Twitter (http://www.twitter.com/Balancebar).

About Joyce Daoust

Joyce Daoust is a certified nutritionist and best selling co-author of The Formula, A Personalized 40-30-30 Weight Loss Program. She was part of the original team who developed and tested the 40-30-30 zone ratio. Joyce has reunited with the Balance Bar Company as its nutrition advisor. She continues to inspire consumers with online articles and 40-30-30 recipes to keep their diets balanced.