Auto Rally Uses First-of-its-Kind New Media Program

The 2011 Chevrolet Fireball Run Adventurally announces a first-of-its-kind program to increase awareness, fan participation & consumer engagement.

The production will be filmed and aired “live” on Fireball Run Live via LiveStream to a potential 7 Million viewers; to get an idea of how many viewers that represents, it is roughly the same number who watch Oprah Winfrey or caught the NBA playoffs.

All rally team vehicles will be equipped with GPS-tracking devices provided by RealTrack GPS; allowing fans to follow the rally and their favorite teams online as the numbered icons travel across real-time satellite photos. Fans can also engage in discussions with teams and each other via “livechat” on the Fireball Run website.

QR codes, short for Quick Response, are square matrix codes that can be scanned by smart phones to launch digital content; text and photos to websites and videos- in this case access to sponsor and destination websites with incentives.

Fans who participate in “Follow the Fireball” Scan, Track and Win! and Register, Track and Win! will be eligible for prizes, including a spot in next year’s rally. Product incentives and discounts provided by sponsors will be distributed to fans who participate in the program by signing up to track the rally on FireballRun.com/LIVE -Additional prizes will be awarded to those who scan vehicle QR’s or participate in social media discussions. A complimentary entry in 2012 Rally, a $7500 value, will be awarded to one correct prediction on this year’s winning team.
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The 2011 Chevrolet Fireball Run Adventurally starts September 23rd on Florida’s Space Coast and concludes October 1st on the Mississippi Gulf Coast.

The 2011 rally themed “Southern Excursion” is positioned to be the most interesting and successful so far. Nearly 40 teams will compete in the 2,500 miles, 8 day adventure, including NASCAR legend Geoff Bodine, former NASA Shuttle Astronaut Winston Scott, and Actor/Activist, Kevyn Major Howard and his non-profit Fueled by the Fallen.

The Fireball Run’s signature cause; the Race to Recover America’s Missing Children is the largest active recovery effort for missing and exploited children in the country. To date, the effort has assisted in the recovery of 36 missing children.

Contact:    David Hickman
Tel:            407.224.5403
E-Mail:     media(at)fireballrun(dot)com
Website: http://www.FireballRun.com