After More than 30 Years, the Classic Fisher-Price Music Box Record Player is Back!

SOUTHAMPTON, Pa.  (  Available for the first time in 30 years, the Fisher-Price Music Box™ Record Player will make its retail debut exclusively in Target Stores beginning August 2010. The iconic pre-school toy features a classic wind-up mechanism that plays the records as they spin around the turntable. Each player comes complete with five individual records featuring 10 songs (two songs per record), and features a convenient compartment for storing the records and built-in handle for tunes on the go.

First introduced by Fisher-Price in 1971, the Music Box™ Record Player is easily one of the most iconic and beloved preschool toys of the 20th century. Beautifully designed, with vintage graphics and a retro color palette, the Fisher-Price Music Box™ Record Player appeals not only to those who remember it as a child, but to all who love the simplicity and styling of the era.

Recommended for children ages 18 months and up, the Fisher-Price Music Box™ Record Player provides toddlers with hours of pretend play fun, while strengthening fine motor skills and increasing cognitive skills through song. Featured songs include: Humpty Dumpty, Jack and Jill, Twinkle, Twinkle Little Star, Farmer In the Dell, Where Oh Where Has My Little Dog Gone, London Bridge, Camptown Races, Children’s Marching Song (This Old Man), Hickory Dickory Dock, and Au Clair De La Lune.

Basic Fun, a division of the Good Stuff Company, reinvented the impulse toy category with its innovative line of miniature working toys based on the world’s most beloved brands. Now with over 80 licensing agreements from industry leaders such as Fisher Price, Disney and Cartoon Network, Basic Fun continues to lead the category with inventive, high quality toys and accessories.

Fisher-Price, Inc., a subsidiary of Mattel, Inc. (Nasdaq: MAT) located in East Aurora, N.Y., is the leading brand of infant and preschool toys in the world. The Company has an 80-year legacy of high quality toys that enhance early childhood development. Its often-emulated Play Laboratory was the first child research center of its kind in the toy industry, allowing researchers to observe the way children play and how play benefits their development. Some of the Company’s best-known “classic” brands include Little People®, Power Wheels® and View-Master®. Fisher-Price is also a leading developer of baby gear products (infant swings, bouncers, high chairs, nursery monitors), as well as a wide array of character-based toys inspired by high quality children’s programming such as Thomas & Friends, Dora the Explorer™ and Mickey Mouse Clubhouse. The Company’s web site,, provides valuable information and resources to parents.