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Public relations is all too often regulated to a small section of the marketing budget of a company. However, it’s a far bigger and more complex requirement than most business owners realize. Whether you choose to handle it yourself or outsource it to the professionals, you need to understand how to navigate the ever-changing world of PR.
It’s harder than ever to get a press release or article written about your company because there are thousands of new start ups announcing themselves each day. It’s better to get your name out there yourself instead of expecting stories to naturally pop up to promote your new product or price reduction.
Influence in the world of public relations is also changing. Instead of needing a celebrity endorsement or expert voice to convince buyers, you can turn to influential bloggers, YouTube personalities, and the friends of your clients. This radically changes how you interact with your former and future clients.
Targeting and positioning is more important than ever in PR too. No amount of outreach will work to boost your brand’s reputation if it doesn’t reach the right audience. Look for PR experts that already know and work with your demographic for more effective work.